Infographic: Nigeria B2C E-Commerce Market 2019

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Free infographic from our report "Nigeria B2C E-Commerce Market 2019". Find it here: https://www.ystats.com/infographic-nigeria-b2c-e-commerce-market-2019/ Find the report available for purchase here: https://www.ystats.com/market-reports/nigeria-b2c-e-commerce-market-2019/

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ELECTRONICS WAS THE LEADING E-COMMERCE PRODUCT
CATEGORY IN NIGERIA, PURCHASED BY 41% OF
ONLINE SHOPPERS IN 2018.
NIGERIA: BREAKDOWN OF PRODUCT CATEGORIES PURCHASED ONLINE, IN % OF ONLINE SHOPPERS, 2018
Survey: based on a mobile-based data collection survey of 500 respondents; aged 18+; question
asked: “Which items have you bought online?”
Source: GeoPoll, December 2018; as cited in the report "Nigeria B2C E-Commerce Market 2019" by
yStats.com
CONSUMER ELECTRONICS
HOUSEHOLD APPLIANCES
APPAREL
BEAUTY & SKINCARE
OTHERS
41%
23%
2%
17%
17%

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