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B2B social media success a presentation for Las Vegas Chapter by Pete Codella, APR December 10, 2010
My information Pete Codella, APR (Accredited in Public Relations) Pete@CodellaMarketing.com @Codella 801.448.7383 TXT prpete to 50500 for my SMS business card by Contxts.com
job number one
#1 Search Placement
Keywords Learn how prospects find you online Develop a list of 20-30 keywords Publish content using keywords
job number two
#2 Thought Leadership
Become that company Who would you do business with? Become that type of company to your prospects best fastest smartest most experienced
job number three
#3 Listen
P2P not B2B It’s not about you It’s about them Person-to-Person
Monitoring platform
Listening drives publishing Respond Support Reassure Thank Reiterate
job number four
#4 Tools
Blog
Newsroom
Facebook page
YouTube channel
LinkedIn Groups
SlideShare channel
Twitter
Bookmarking
Lifestreams
Email management
Text messaging
RSS delivery
Apps
wiki.beingpeterkim.com
casestudiesonline.com
job number five
#5 Measure
Search
Search
Salesforce.com
HootSuite
TweetDeck
Measurement tools Alexa Compete Google Analytics Quantcast Quarkbase SproutSocial Technorati
finally
Questions Questions, comments anddiscussion

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B2B social media success