B2B social media success

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5 steps to B2B success using social media for marketing communications

5 steps to B2B success using social media for marketing communications

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  • 1. B2B social media success
    a presentation for
    Las Vegas
    by Pete Codella, APR
    December 10, 2010
  • 2. My information
    Pete Codella, APR (Accredited in Public Relations)
    Pete@CodellaMarketing.com
    @Codella
    801.448.7383
    TXT prpete to 50500
    for my SMS business card
    by Contxts.com
  • 3. job number one
  • 4.
  • 5.
  • 6.
  • 7. #1
    search placement
  • 8. Keywords
    Learn how prospects find you online
    Develop a list of 20-30 keywords
    Publish content using keywords
  • 9.
  • 10. job number two
  • 11. #2
    thought leadership
  • 12.
  • 13. Become that company
    Who would you do business with?
    Become that type of company to your prospects
    best
    fastest
    smartest
    most experienced
  • 14. job number three
  • 15.
  • 16. #3
    listen
  • 17. P2P not B2B
    It’s not about you
    It’s about them
  • 18. Monitoring platform
  • 19. Listening drives publishing
    Respond
    Support
    Reassure
    Thank
    Reiterate
  • 20. job number four
  • 21.
  • 22. #4
    tools
  • 23.
  • 24. Blog
  • 25. Newsroom
  • 26. Facebook page
  • 27. YouTube channel
  • 28. LinkedIn Groups
  • 29. SlideShare channel
  • 30. Twitter
  • 31. Bookmarking
  • 32. Lifestreams
  • 33. Email management
  • 34. Text messaging
  • 35. RSS delivery
  • 36. Apps
  • 37. wiki.beingpeterkim.com
  • 38. casestudiesonline.com
  • 39. job number five
  • 40.
  • 41. #5
    measure
  • 42. Search
  • 43. Search
  • 44. Salesforce.com
  • 45. HootSuite
  • 46. TweetDeck
  • 47. Measurement tools
    Alexa
    Compete
    Google Analytics
    Quantcast
    Quarkbase
    SproutSocial
    Technorati
  • 48.
  • 49. finally
  • 50.
  • 51. Questions
    Questions, comments anddiscussion