7 Steps to Free Internet Monitoring

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Follow these 7 simple steps to create your own online monitoring platform - for free.

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7 Steps to Free Internet Monitoring

  1. 1. PeteCodella.comCodellaMarketing.com 7 Steps to Free Internet Monitoring by Pete Codella, APR
  2. 2. PeteCodella.comCodellaMarketing.com Road map • Why listen? • Free listening tools • Other tools / methods
  3. 3. PeteCodella.comCodellaMarketing.com Why listen? • Know how effective you’ve been • Find out what others are saying • Know how to adjust your messages
  4. 4. PeteCodella.comCodellaMarketing.com Set the baseline • Google Search your name • First page results – your top 10 – Highlight the positive results in green – Neutral in yellow – Negative in red • What’s your Google score? 1
  5. 5. PeteCodella.comCodellaMarketing.com Listen a la Google gmail.com 2
  6. 6. PeteCodella.comCodellaMarketing.com Google Reader google.com/reader 3
  7. 7. PeteCodella.comCodellaMarketing.com Google Blog Search blogsearch.google.com 4
  8. 8. PeteCodella.comCodellaMarketing.com Google Blog Search
  9. 9. PeteCodella.comCodellaMarketing.com Google Blog Search right-click RSS select copy
  10. 10. PeteCodella.comCodellaMarketing.com Google Reader 5
  11. 11. PeteCodella.comCodellaMarketing.com Twitter Search search.twitter.com 6
  12. 12. PeteCodella.comCodellaMarketing.com Sort in Google Reader
  13. 13. PeteCodella.comCodellaMarketing.com Refine your search • Use quotes • And • Or InternetTutorials.net/boolean.html
  14. 14. PeteCodella.comCodellaMarketing.com Google Alerts google.com/alerts 7
  15. 15. PeteCodella.comCodellaMarketing.com Google Alerts
  16. 16. PeteCodella.comCodellaMarketing.com Google Analytics
  17. 17. PeteCodella.comCodellaMarketing.com Now what? • You’re a good listener • What are your goals and objectives? • How will you respond to what you’ve heard?
  18. 18. PeteCodella.comCodellaMarketing.com
  19. 19. PeteCodella.comCodellaMarketing.com
  20. 20. PeteCodella.comCodellaMarketing.com
  21. 21. PeteCodella.comCodellaMarketing.com Key takeaways • Use Google to your advantage — for free • Listening is only the beginning • Put systems in place to respond

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