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B2B social media success

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5 steps to B2B success using social media for marketing communications

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B2B social media success

  1. 1. B2B social media success<br />a presentation for<br />Las Vegas<br />by Pete Codella, APR<br />December 10, 2010<br />
  2. 2. My information<br />Pete Codella, APR (Accredited in Public Relations)<br />Pete@CodellaMarketing.com<br />@Codella<br />801.448.7383<br />TXT prpete to 50500<br />for my SMS business card<br />by Contxts.com<br />
  3. 3. job number one<br />
  4. 4.
  5. 5.
  6. 6.
  7. 7. #1<br />search placement<br />
  8. 8. Keywords<br />Learn how prospects find you online<br />Develop a list of 20-30 keywords<br />Publish content using keywords<br />
  9. 9.
  10. 10. job number two<br />
  11. 11. #2<br />thought leadership<br />
  12. 12.
  13. 13. Become that company<br />Who would you do business with?<br />Become that type of company to your prospects<br />best<br />fastest<br />smartest<br />most experienced<br />
  14. 14. job number three<br />
  15. 15.
  16. 16. #3<br />listen<br />
  17. 17. P2P not B2B<br />It’s not about you<br />It’s about them<br />
  18. 18. Monitoring platform<br />
  19. 19. Listening drives publishing<br />Respond<br />Support<br />Reassure<br />Thank<br />Reiterate<br />
  20. 20. job number four<br />
  21. 21.
  22. 22. #4<br />tools<br />
  23. 23.
  24. 24. Blog<br />
  25. 25. Newsroom<br />
  26. 26. Facebook page<br />
  27. 27. YouTube channel<br />
  28. 28. LinkedIn Groups<br />
  29. 29. SlideShare channel<br />
  30. 30. Twitter<br />
  31. 31. Bookmarking<br />
  32. 32. Lifestreams<br />
  33. 33. Email management<br />
  34. 34. Text messaging<br />
  35. 35. RSS delivery<br />
  36. 36. Apps<br />
  37. 37. wiki.beingpeterkim.com<br />
  38. 38. casestudiesonline.com<br />
  39. 39. job number five<br />
  40. 40.
  41. 41. #5<br />measure<br />
  42. 42. Search<br />
  43. 43. Search<br />
  44. 44. Salesforce.com<br />
  45. 45. HootSuite<br />
  46. 46. TweetDeck<br />
  47. 47. Measurement tools<br />Alexa<br />Compete<br />Google Analytics<br />Quantcast<br />Quarkbase<br />SproutSocial<br />Technorati<br />
  48. 48.
  49. 49. finally<br />
  50. 50.
  51. 51. Questions<br />Questions, comments anddiscussion<br />

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