17 social media toolsfor public relations professionals<br />4th Annual Social Media forPR & Corporate Communications<br /...
My information<br />Pete Codella, APR (Accredited in Public Relations)<br />pete@codellamarketing.com<br />@codella<br />8...
Twitter publishing tools<br />Tweet Deck<br />Social Oomph<br />Dynamic Tweets<br />CoTweet<br />TwitPic<br />Bitly<br />F...
Tweet Deck<br />
Tweet Deck<br />
Tweet Deck<br />
Social Oomph<br />
Social Oomph<br />
Social Oomph<br />
Dynamic Tweets<br />
CoTweet<br />
TwitPic<br />
TwitPic<br />
Bitly<br />
Bitly<br />
FeedBurner’s Socialize<br />
Twitter Search<br />Tweet Deck<br />Tweet Beep<br />Topsy<br />Google Social Search<br />Bing<br />BackTweets<br />Twitter...
Twitter Search<br />
TweetBeep<br />
Topsy<br />
Topsy<br />
Google Social Search<br />
Bing<br />bing.com/twitter<br />
BackTweets<br />
Twitter network tools<br />Twitter Find People<br />Twellow<br />TweepSearch<br />
Twitter Find People<br />
Twellow<br />
Twellow<br />
TweepSearch<br />
TweepSearch<br />
Twitter measurement<br />Klout<br />Grader<br />
Klout<br />
Grader<br />
Username<br />
Facebook friend lists<br />
Edit your page<br />
Like Box<br />
Notes & RSS<br />
Involver plugins<br />
YouTube<br />
Posterous<br />
HTML on a page tab<br />
HTML on a page tab<br />
Custom page<br />
Developers<br />developers.facebook.com/showcase<br />
LinkedIn groups<br />
LinkedIn polls<br />
LinkedIn jobs<br />
LinkedIn companies<br />
Listen<br />Technorati<br />BlogPulse<br />Board Tracker<br />Google Alerts<br />Social Mention<br />Sprout Social<br />Ic...
Listen<br />Trackur<br />Visible<br />
Technorati<br />
BlogPulse<br />
Board Tracker<br />
Google Alerts<br />
Google Alerts<br />
SocialMention<br />
Sprout Social<br />
Icerocket<br />
Trackur<br />
Visible<br />
Monitoring via RSS<br />Google Reader<br />Google Blog Search<br />Google Social Search<br />Twitter Search<br />What the ...
Google Reader<br />
Google Blog Search<br />
Google Social Search<br />
Twitter Search<br />
What the hashtag?!<br />
Compare<br />Alexa<br />Compete<br />
Alexa<br />
Alexa<br />
Alexa<br />
Compete<br />
Research<br />Google Trends<br />Wikiscanner<br />Wordle<br />ZoomInfo<br />Go2Web20<br />
Google Trends<br />
Wikiscanner<br />
Wordle<br />
ZoomInfo<br />
Go2Web20<br />
Measure<br />Google Analytics<br />Grader<br />Website<br />Blog<br />Facebook<br />Twitter<br />Press Release<br />Quantc...
Measure<br />Quarkbase<br />Radian6<br />SWIX<br />Sysomos<br />Xinu<br />
Google Analytics<br />
Website Grader<br />
Grader.com<br />
Quantcast<br />
Quarkbase<br />
Radian6<br />
SWIX<br />
Sysomos<br />
Xinu<br />
Monitor<br />Alterian<br />Argyle Social<br />Brandwatch<br />Collective Intellect<br />Custom Scoop<br />CyberAlert<br />...
Monitor<br />Jive<br />Fliptop<br />Lithium<br />Sentiment360<br />
Alterian<br />
Argyle Social<br />
Brandwatch<br />
Collective Intellect<br />
Custom Scoop<br />
CyberAlert<br />
Cymfony<br />
Jive<br />
Fliptop<br />
Lithium<br />
Sentiment360<br />
Aggregate<br />Tumblr<br />FriendFeed<br />HootSuite<br />
Tumblr<br />
FriendFeed<br />
HootSuite<br />
Tagging<br />Delicious<br />Digg<br />StumbleUpon<br />
Delicious<br />
Digg<br />
StumbleUpon<br />
Publish<br />Posterous<br />Ping.fm<br />FeedBurner<br />YouTube<br />
Posterous<br />
Posterous<br />
Ping<br />
Ping dashboard<br />
FeedBurner<br />
YouTube<br />
Bonus!<br />
7 steps to free Internet monitoring<br />Google Search — set the baseline for your keyword(s)<br />Create a Gmail account<...
10 practical steps to business results using social media<br />Claim your name on as many platforms as possible<br />Pick ...
10 practical steps to business results using social media<br />Give VIP treatment to your social media friends<br />Create...
youtube.com/codellamarketing<br />
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Social Media Tools for PR Pros - Presented at Ragan's Feb. 2011 Social Media Conference in Las Vegas (#RaganSM)

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17 Social Media Tools for PR Professionals - This is the presentation I gave in a pre-conference workshop at the 4th Annual Social Media for PR and Corporate Communications conference (#RaganSM) by Ragan Communications, Ragan's PR Daily, and the Public Relations Society of America. Presentation date: 2/14/11

Published in: Business, Technology

Social Media Tools for PR Pros - Presented at Ragan's Feb. 2011 Social Media Conference in Las Vegas (#RaganSM)

  1. 1. 17 social media toolsfor public relations professionals<br />4th Annual Social Media forPR & Corporate Communications<br />by Pete Codella, APR<br />February 14, 2011<br />
  2. 2. My information<br />Pete Codella, APR (Accredited in Public Relations)<br />pete@codellamarketing.com<br />@codella<br />801.448.7383<br />TXT prpete to 50500<br />for my SMS business card<br />by Contxts.com<br />
  3. 3.
  4. 4.
  5. 5. Twitter publishing tools<br />Tweet Deck<br />Social Oomph<br />Dynamic Tweets<br />CoTweet<br />TwitPic<br />Bitly<br />FeedBurner’s Socialize<br />
  6. 6. Tweet Deck<br />
  7. 7. Tweet Deck<br />
  8. 8. Tweet Deck<br />
  9. 9. Social Oomph<br />
  10. 10. Social Oomph<br />
  11. 11. Social Oomph<br />
  12. 12. Dynamic Tweets<br />
  13. 13. CoTweet<br />
  14. 14. TwitPic<br />
  15. 15. TwitPic<br />
  16. 16. Bitly<br />
  17. 17. Bitly<br />
  18. 18. FeedBurner’s Socialize<br />
  19. 19. Twitter Search<br />Tweet Deck<br />Tweet Beep<br />Topsy<br />Google Social Search<br />Bing<br />BackTweets<br />Twitter search tools<br />
  20. 20. Twitter Search<br />
  21. 21. TweetBeep<br />
  22. 22. Topsy<br />
  23. 23. Topsy<br />
  24. 24. Google Social Search<br />
  25. 25. Bing<br />bing.com/twitter<br />
  26. 26. BackTweets<br />
  27. 27. Twitter network tools<br />Twitter Find People<br />Twellow<br />TweepSearch<br />
  28. 28. Twitter Find People<br />
  29. 29. Twellow<br />
  30. 30. Twellow<br />
  31. 31. TweepSearch<br />
  32. 32. TweepSearch<br />
  33. 33. Twitter measurement<br />Klout<br />Grader<br />
  34. 34. Klout<br />
  35. 35. Grader<br />
  36. 36.
  37. 37. Username<br />
  38. 38. Facebook friend lists<br />
  39. 39. Edit your page<br />
  40. 40. Like Box<br />
  41. 41. Notes & RSS<br />
  42. 42. Involver plugins<br />
  43. 43. YouTube<br />
  44. 44. Posterous<br />
  45. 45. HTML on a page tab<br />
  46. 46. HTML on a page tab<br />
  47. 47. Custom page<br />
  48. 48. Developers<br />developers.facebook.com/showcase<br />
  49. 49.
  50. 50. LinkedIn groups<br />
  51. 51. LinkedIn polls<br />
  52. 52. LinkedIn jobs<br />
  53. 53. LinkedIn companies<br />
  54. 54. Listen<br />Technorati<br />BlogPulse<br />Board Tracker<br />Google Alerts<br />Social Mention<br />Sprout Social<br />Icerocket<br />
  55. 55. Listen<br />Trackur<br />Visible<br />
  56. 56. Technorati<br />
  57. 57. BlogPulse<br />
  58. 58. Board Tracker<br />
  59. 59. Google Alerts<br />
  60. 60. Google Alerts<br />
  61. 61. SocialMention<br />
  62. 62. Sprout Social<br />
  63. 63. Icerocket<br />
  64. 64. Trackur<br />
  65. 65. Visible<br />
  66. 66. Monitoring via RSS<br />Google Reader<br />Google Blog Search<br />Google Social Search<br />Twitter Search<br />What the Hashtag?!<br />
  67. 67. Google Reader<br />
  68. 68. Google Blog Search<br />
  69. 69. Google Social Search<br />
  70. 70. Twitter Search<br />
  71. 71. What the hashtag?!<br />
  72. 72. Compare<br />Alexa<br />Compete<br />
  73. 73. Alexa<br />
  74. 74. Alexa<br />
  75. 75. Alexa<br />
  76. 76. Compete<br />
  77. 77. Research<br />Google Trends<br />Wikiscanner<br />Wordle<br />ZoomInfo<br />Go2Web20<br />
  78. 78. Google Trends<br />
  79. 79. Wikiscanner<br />
  80. 80. Wordle<br />
  81. 81. ZoomInfo<br />
  82. 82. Go2Web20<br />
  83. 83. Measure<br />Google Analytics<br />Grader<br />Website<br />Blog<br />Facebook<br />Twitter<br />Press Release<br />Quantcast<br />
  84. 84. Measure<br />Quarkbase<br />Radian6<br />SWIX<br />Sysomos<br />Xinu<br />
  85. 85. Google Analytics<br />
  86. 86. Website Grader<br />
  87. 87. Grader.com<br />
  88. 88. Quantcast<br />
  89. 89. Quarkbase<br />
  90. 90. Radian6<br />
  91. 91. SWIX<br />
  92. 92. Sysomos<br />
  93. 93. Xinu<br />
  94. 94. Monitor<br />Alterian<br />Argyle Social<br />Brandwatch<br />Collective Intellect<br />Custom Scoop<br />CyberAlert<br />Cymfony<br />
  95. 95. Monitor<br />Jive<br />Fliptop<br />Lithium<br />Sentiment360<br />
  96. 96. Alterian<br />
  97. 97.
  98. 98. Argyle Social<br />
  99. 99. Brandwatch<br />
  100. 100. Collective Intellect<br />
  101. 101. Custom Scoop<br />
  102. 102. CyberAlert<br />
  103. 103. Cymfony<br />
  104. 104. Jive<br />
  105. 105. Fliptop<br />
  106. 106. Lithium<br />
  107. 107. Sentiment360<br />
  108. 108. Aggregate<br />Tumblr<br />FriendFeed<br />HootSuite<br />
  109. 109. Tumblr<br />
  110. 110. FriendFeed<br />
  111. 111. HootSuite<br />
  112. 112. Tagging<br />Delicious<br />Digg<br />StumbleUpon<br />
  113. 113. Delicious<br />
  114. 114. Digg<br />
  115. 115. StumbleUpon<br />
  116. 116. Publish<br />Posterous<br />Ping.fm<br />FeedBurner<br />YouTube<br />
  117. 117. Posterous<br />
  118. 118. Posterous<br />
  119. 119. Ping<br />
  120. 120. Ping dashboard<br />
  121. 121. FeedBurner<br />
  122. 122. YouTube<br />
  123. 123. Bonus!<br />
  124. 124. 7 steps to free Internet monitoring<br />Google Search — set the baseline for your keyword(s)<br />Create a Gmail account<br />Set-up Google Reader<br />Do a Google Blog Search<br />Do a Twitter search<br />Add RSS feeds for your search results to your Reader<br />Subscribe to Google Alerts<br />
  125. 125. 10 practical steps to business results using social media<br />Claim your name on as many platforms as possible<br />Pick your poison — decide which tools you’ll use and why<br />Plan your publishing — both content and people resources<br />Build your online networks — this is the new advertising ‘reach’<br />Listen!<br />
  126. 126. 10 practical steps to business results using social media<br />Give VIP treatment to your social media friends<br />Create fun, unique, engaging content<br />Be consistent (stick to your plan, #3) and be persistent<br />Engage with your online network to build stronger relationships<br />Monitor, measure and track your involvement; compare it to other initiatives (advertising, events, sales, etc.)<br />
  127. 127. youtube.com/codellamarketing<br />

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