Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social Media Tools for PR Pros - Presented at Ragan's Feb. 2011 Social Media Conference in Las Vegas (#RaganSM)

5,499 views

Published on

17 Social Media Tools for PR Professionals - This is the presentation I gave in a pre-conference workshop at the 4th Annual Social Media for PR and Corporate Communications conference (#RaganSM) by Ragan Communications, Ragan's PR Daily, and the Public Relations Society of America. Presentation date: 2/14/11

Published in: Business, Technology
  • Be the first to comment

Social Media Tools for PR Pros - Presented at Ragan's Feb. 2011 Social Media Conference in Las Vegas (#RaganSM)

  1. 1. 17 social media toolsfor public relations professionals<br />4th Annual Social Media forPR & Corporate Communications<br />by Pete Codella, APR<br />February 14, 2011<br />
  2. 2. My information<br />Pete Codella, APR (Accredited in Public Relations)<br />pete@codellamarketing.com<br />@codella<br />801.448.7383<br />TXT prpete to 50500<br />for my SMS business card<br />by Contxts.com<br />
  3. 3.
  4. 4.
  5. 5. Twitter publishing tools<br />Tweet Deck<br />Social Oomph<br />Dynamic Tweets<br />CoTweet<br />TwitPic<br />Bitly<br />FeedBurner’s Socialize<br />
  6. 6. Tweet Deck<br />
  7. 7. Tweet Deck<br />
  8. 8. Tweet Deck<br />
  9. 9. Social Oomph<br />
  10. 10. Social Oomph<br />
  11. 11. Social Oomph<br />
  12. 12. Dynamic Tweets<br />
  13. 13. CoTweet<br />
  14. 14. TwitPic<br />
  15. 15. TwitPic<br />
  16. 16. Bitly<br />
  17. 17. Bitly<br />
  18. 18. FeedBurner’s Socialize<br />
  19. 19. Twitter Search<br />Tweet Deck<br />Tweet Beep<br />Topsy<br />Google Social Search<br />Bing<br />BackTweets<br />Twitter search tools<br />
  20. 20. Twitter Search<br />
  21. 21. TweetBeep<br />
  22. 22. Topsy<br />
  23. 23. Topsy<br />
  24. 24. Google Social Search<br />
  25. 25. Bing<br />bing.com/twitter<br />
  26. 26. BackTweets<br />
  27. 27. Twitter network tools<br />Twitter Find People<br />Twellow<br />TweepSearch<br />
  28. 28. Twitter Find People<br />
  29. 29. Twellow<br />
  30. 30. Twellow<br />
  31. 31. TweepSearch<br />
  32. 32. TweepSearch<br />
  33. 33. Twitter measurement<br />Klout<br />Grader<br />
  34. 34. Klout<br />
  35. 35. Grader<br />
  36. 36.
  37. 37. Username<br />
  38. 38. Facebook friend lists<br />
  39. 39. Edit your page<br />
  40. 40. Like Box<br />
  41. 41. Notes & RSS<br />
  42. 42. Involver plugins<br />
  43. 43. YouTube<br />
  44. 44. Posterous<br />
  45. 45. HTML on a page tab<br />
  46. 46. HTML on a page tab<br />
  47. 47. Custom page<br />
  48. 48. Developers<br />developers.facebook.com/showcase<br />
  49. 49.
  50. 50. LinkedIn groups<br />
  51. 51. LinkedIn polls<br />
  52. 52. LinkedIn jobs<br />
  53. 53. LinkedIn companies<br />
  54. 54. Listen<br />Technorati<br />BlogPulse<br />Board Tracker<br />Google Alerts<br />Social Mention<br />Sprout Social<br />Icerocket<br />
  55. 55. Listen<br />Trackur<br />Visible<br />
  56. 56. Technorati<br />
  57. 57. BlogPulse<br />
  58. 58. Board Tracker<br />
  59. 59. Google Alerts<br />
  60. 60. Google Alerts<br />
  61. 61. SocialMention<br />
  62. 62. Sprout Social<br />
  63. 63. Icerocket<br />
  64. 64. Trackur<br />
  65. 65. Visible<br />
  66. 66. Monitoring via RSS<br />Google Reader<br />Google Blog Search<br />Google Social Search<br />Twitter Search<br />What the Hashtag?!<br />
  67. 67. Google Reader<br />
  68. 68. Google Blog Search<br />
  69. 69. Google Social Search<br />
  70. 70. Twitter Search<br />
  71. 71. What the hashtag?!<br />
  72. 72. Compare<br />Alexa<br />Compete<br />
  73. 73. Alexa<br />
  74. 74. Alexa<br />
  75. 75. Alexa<br />
  76. 76. Compete<br />
  77. 77. Research<br />Google Trends<br />Wikiscanner<br />Wordle<br />ZoomInfo<br />Go2Web20<br />
  78. 78. Google Trends<br />
  79. 79. Wikiscanner<br />
  80. 80. Wordle<br />
  81. 81. ZoomInfo<br />
  82. 82. Go2Web20<br />
  83. 83. Measure<br />Google Analytics<br />Grader<br />Website<br />Blog<br />Facebook<br />Twitter<br />Press Release<br />Quantcast<br />
  84. 84. Measure<br />Quarkbase<br />Radian6<br />SWIX<br />Sysomos<br />Xinu<br />
  85. 85. Google Analytics<br />
  86. 86. Website Grader<br />
  87. 87. Grader.com<br />
  88. 88. Quantcast<br />
  89. 89. Quarkbase<br />
  90. 90. Radian6<br />
  91. 91. SWIX<br />
  92. 92. Sysomos<br />
  93. 93. Xinu<br />
  94. 94. Monitor<br />Alterian<br />Argyle Social<br />Brandwatch<br />Collective Intellect<br />Custom Scoop<br />CyberAlert<br />Cymfony<br />
  95. 95. Monitor<br />Jive<br />Fliptop<br />Lithium<br />Sentiment360<br />
  96. 96. Alterian<br />
  97. 97.
  98. 98. Argyle Social<br />
  99. 99. Brandwatch<br />
  100. 100. Collective Intellect<br />
  101. 101. Custom Scoop<br />
  102. 102. CyberAlert<br />
  103. 103. Cymfony<br />
  104. 104. Jive<br />
  105. 105. Fliptop<br />
  106. 106. Lithium<br />
  107. 107. Sentiment360<br />
  108. 108. Aggregate<br />Tumblr<br />FriendFeed<br />HootSuite<br />
  109. 109. Tumblr<br />
  110. 110. FriendFeed<br />
  111. 111. HootSuite<br />
  112. 112. Tagging<br />Delicious<br />Digg<br />StumbleUpon<br />
  113. 113. Delicious<br />
  114. 114. Digg<br />
  115. 115. StumbleUpon<br />
  116. 116. Publish<br />Posterous<br />Ping.fm<br />FeedBurner<br />YouTube<br />
  117. 117. Posterous<br />
  118. 118. Posterous<br />
  119. 119. Ping<br />
  120. 120. Ping dashboard<br />
  121. 121. FeedBurner<br />
  122. 122. YouTube<br />
  123. 123. Bonus!<br />
  124. 124. 7 steps to free Internet monitoring<br />Google Search — set the baseline for your keyword(s)<br />Create a Gmail account<br />Set-up Google Reader<br />Do a Google Blog Search<br />Do a Twitter search<br />Add RSS feeds for your search results to your Reader<br />Subscribe to Google Alerts<br />
  125. 125. 10 practical steps to business results using social media<br />Claim your name on as many platforms as possible<br />Pick your poison — decide which tools you’ll use and why<br />Plan your publishing — both content and people resources<br />Build your online networks — this is the new advertising ‘reach’<br />Listen!<br />
  126. 126. 10 practical steps to business results using social media<br />Give VIP treatment to your social media friends<br />Create fun, unique, engaging content<br />Be consistent (stick to your plan, #3) and be persistent<br />Engage with your online network to build stronger relationships<br />Monitor, measure and track your involvement; compare it to other initiatives (advertising, events, sales, etc.)<br />
  127. 127. youtube.com/codellamarketing<br />

×