1




Social
Commerce

Beyond
Transactions


Dr Paul Marsden
Social Media Strategist
Syzygy Group

p.marsden@syzygy.net
2


                                                 What’s Next?
                                                  ??????...
3




You’ve got the bases covered... social media on your
e-commerce platform to increase traffic, order value
and convers...
4




The job has been made easier
with Facebook social plugins...
6




IS THAT IT?
7




“One more thing...”
8




Use social commerce to build
RELATIONSHIPS not just transactions
9




Not any relationship, but PROFITABLE relationships;
users who buy more, for more, more often - for longer
10




HOW?
11




Customer economics 101: Value of a customer is not
just what they’ve spent with you, but what they will
spend with ...
12




..plus their referral value - the value of bringing
you new customers by word of mouth
13




So why not use social commerce
for loyalty and referral marketing?
14




Loyalty campaigns in social media...
15




Loyalty campaigns in social media...
16




Loyalty campaigns in social media...
17




Loyalty campaigns in social media...
18




Loyalty: "The journey of a thousand miles starts with a single
step." Lao Tzu - Pop up ‘tryvertising’ stores in soc...
19




Loyalty: "The journey of a thousand miles starts with a single
step." Lao Tzu - Pop up ‘tryvertising’ stores in soc...
20




               “Social commerce is the
           concept of word of mouth applied
                   to e-commerce...
21




Referral campaigns in social media...
22




Referral campaigns in social media...
‘social affiliates’
23




Referral campaigns in social media...
‘social affiliates’
24




Beyond campaigns and programs: One thing drives both
LOYALTY and REFERRAL - customer experience
25




Using social media to deliver expectation-
beating customer experiences
26




Using social media to deliver expectation-
beating customer experiences
28


Social Commerce - Beyond Transactions...


Adding social media to e-commerce platforms
Adding e-commerce to social me...
29




Thank you
www.socialcommercetoday.com
Social Commerce | Beyond Transactions
Social Commerce | Beyond Transactions
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Social Commerce | Beyond Transactions

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A short presentation on emerging trends in social commerce, the fusion of e-commerce and social media, with a focus on moving beyond transactions and towards relationships.

Brands covered include Starbucks, Levi's Diesel, Apple, P&G, Disney, Kenmore, Domino's

Published in: Business, Technology
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  • Social Media & Mobility: Learning from Retail’ - A webinar that explains the strategies employed by leading retailers to engage with their tech-savvy customers through social media and mobility, success stories and failures, and impact of these retail innovations. Register for the Webinar now http://bit.ly/zWEYqy
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  • thank you!!!
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  • great presentation! Lot's of good examples...

    Hans
    www.onlinemarketingmanager.be
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  • Really trustworthy blog. Please keep updating with great posts like this one. I have booked marked your site and am about to email it to a few friends of mine that I know would enjoy reading..
    http://www.seslidesin.com
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Social Commerce | Beyond Transactions

  1. 1. 1 Social Commerce Beyond Transactions Dr Paul Marsden Social Media Strategist Syzygy Group p.marsden@syzygy.net
  2. 2. 2 What’s Next? ????????? Adding E-Commerce to Social Media Platforms Adding Social Media to E-Commerce Platforms Social Commerce for brands is EVOLVING...
  3. 3. 3 You’ve got the bases covered... social media on your e-commerce platform to increase traffic, order value and conversion - and reduce support and returns costs
  4. 4. 4 The job has been made easier with Facebook social plugins...
  5. 5. 5 Listen ➫ Experiment ➫ Adapt ➫ Develop And for brands new to e-commerce, you’ve added e-commerce to social media platforms; a ‘DTC* sand box’ using the LEAD strategy *Direct to Consumer
  6. 6. 6 IS THAT IT?
  7. 7. 7 “One more thing...”
  8. 8. 8 Use social commerce to build RELATIONSHIPS not just transactions
  9. 9. 9 Not any relationship, but PROFITABLE relationships; users who buy more, for more, more often - for longer
  10. 10. 10 HOW?
  11. 11. 11 Customer economics 101: Value of a customer is not just what they’ve spent with you, but what they will spend with you over the lifetime of the relationship...
  12. 12. 12 ..plus their referral value - the value of bringing you new customers by word of mouth
  13. 13. 13 So why not use social commerce for loyalty and referral marketing?
  14. 14. 14 Loyalty campaigns in social media...
  15. 15. 15 Loyalty campaigns in social media...
  16. 16. 16 Loyalty campaigns in social media...
  17. 17. 17 Loyalty campaigns in social media...
  18. 18. 18 Loyalty: "The journey of a thousand miles starts with a single step." Lao Tzu - Pop up ‘tryvertising’ stores in social media
  19. 19. 19 Loyalty: "The journey of a thousand miles starts with a single step." Lao Tzu - Pop up ‘tryvertising’ stores in social media
  20. 20. 20 “Social commerce is the concept of word of mouth applied to e-commerce” Harnessing the referral value of customers
  21. 21. 21 Referral campaigns in social media...
  22. 22. 22 Referral campaigns in social media... ‘social affiliates’
  23. 23. 23 Referral campaigns in social media... ‘social affiliates’
  24. 24. 24 Beyond campaigns and programs: One thing drives both LOYALTY and REFERRAL - customer experience
  25. 25. 25 Using social media to deliver expectation- beating customer experiences
  26. 26. 26 Using social media to deliver expectation- beating customer experiences
  27. 27. 27 Using social media to deliver expectation- beating customer experiences
  28. 28. 28 Social Commerce - Beyond Transactions... Adding social media to e-commerce platforms Adding e-commerce to social media platforms Running loyalty campaigns in social media Running referral campaigns in social media Using social media for customer experience management
  29. 29. 29 Thank you www.socialcommercetoday.com

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