Social Commerce | Beyond Transactions

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A short presentation on emerging trends in social commerce, the fusion of e-commerce and social media, with a focus on moving beyond transactions and towards relationships.

Brands covered include Starbucks, Levi's Diesel, Apple, P&G, Disney, Kenmore, Domino's

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Social Commerce | Beyond Transactions

  1. 1. 1 Social Commerce Beyond Transactions Dr Paul Marsden Social Media Strategist Syzygy Group p.marsden@syzygy.net
  2. 2. 2 What’s Next? ????????? Adding E-Commerce to Social Media Platforms Adding Social Media to E-Commerce Platforms Social Commerce for brands is EVOLVING...
  3. 3. 3 You’ve got the bases covered... social media on your e-commerce platform to increase traffic, order value and conversion - and reduce support and returns costs
  4. 4. 4 The job has been made easier with Facebook social plugins...
  5. 5. 5 Listen ➫ Experiment ➫ Adapt ➫ Develop And for brands new to e-commerce, you’ve added e-commerce to social media platforms; a ‘DTC* sand box’ using the LEAD strategy *Direct to Consumer
  6. 6. 6 IS THAT IT?
  7. 7. 7 “One more thing...”
  8. 8. 8 Use social commerce to build RELATIONSHIPS not just transactions
  9. 9. 9 Not any relationship, but PROFITABLE relationships; users who buy more, for more, more often - for longer
  10. 10. 10 HOW?
  11. 11. 11 Customer economics 101: Value of a customer is not just what they’ve spent with you, but what they will spend with you over the lifetime of the relationship...
  12. 12. 12 ..plus their referral value - the value of bringing you new customers by word of mouth
  13. 13. 13 So why not use social commerce for loyalty and referral marketing?
  14. 14. 14 Loyalty campaigns in social media...
  15. 15. 15 Loyalty campaigns in social media...
  16. 16. 16 Loyalty campaigns in social media...
  17. 17. 17 Loyalty campaigns in social media...
  18. 18. 18 Loyalty: "The journey of a thousand miles starts with a single step." Lao Tzu - Pop up ‘tryvertising’ stores in social media
  19. 19. 19 Loyalty: "The journey of a thousand miles starts with a single step." Lao Tzu - Pop up ‘tryvertising’ stores in social media
  20. 20. 20 “Social commerce is the concept of word of mouth applied to e-commerce” Harnessing the referral value of customers
  21. 21. 21 Referral campaigns in social media...
  22. 22. 22 Referral campaigns in social media... ‘social affiliates’
  23. 23. 23 Referral campaigns in social media... ‘social affiliates’
  24. 24. 24 Beyond campaigns and programs: One thing drives both LOYALTY and REFERRAL - customer experience
  25. 25. 25 Using social media to deliver expectation- beating customer experiences
  26. 26. 26 Using social media to deliver expectation- beating customer experiences
  27. 27. 27 Using social media to deliver expectation- beating customer experiences
  28. 28. 28 Social Commerce - Beyond Transactions... Adding social media to e-commerce platforms Adding e-commerce to social media platforms Running loyalty campaigns in social media Running referral campaigns in social media Using social media for customer experience management
  29. 29. 29 Thank you www.socialcommercetoday.com

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