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Social Commerce | Beyond Transactions
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Social Commerce | Beyond Transactions

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A short presentation on emerging trends in social commerce, the fusion of e-commerce and social media, with a focus on moving beyond transactions and towards relationships. …

A short presentation on emerging trends in social commerce, the fusion of e-commerce and social media, with a focus on moving beyond transactions and towards relationships.

Brands covered include Starbucks, Levi's Diesel, Apple, P&G, Disney, Kenmore, Domino's

Published in: Business, Technology

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  • Social Media & Mobility: Learning from Retail’ - A webinar that explains the strategies employed by leading retailers to engage with their tech-savvy customers through social media and mobility, success stories and failures, and impact of these retail innovations. Register for the Webinar now http://bit.ly/zWEYqy
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  • thank you!!!
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  • great presentation! Lot's of good examples...

    Hans
    www.onlinemarketingmanager.be
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  • Really trustworthy blog. Please keep updating with great posts like this one. I have booked marked your site and am about to email it to a few friends of mine that I know would enjoy reading..
    http://www.seslidesin.com
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  • 1. 1 Social Commerce Beyond Transactions Dr Paul Marsden Social Media Strategist Syzygy Group p.marsden@syzygy.net
  • 2. 2 What’s Next? ????????? Adding E-Commerce to Social Media Platforms Adding Social Media to E-Commerce Platforms Social Commerce for brands is EVOLVING...
  • 3. 3 You’ve got the bases covered... social media on your e-commerce platform to increase traffic, order value and conversion - and reduce support and returns costs
  • 4. 4 The job has been made easier with Facebook social plugins...
  • 5. 5 Listen ➫ Experiment ➫ Adapt ➫ Develop And for brands new to e-commerce, you’ve added e-commerce to social media platforms; a ‘DTC* sand box’ using the LEAD strategy *Direct to Consumer
  • 6. 6 IS THAT IT?
  • 7. 7 “One more thing...”
  • 8. 8 Use social commerce to build RELATIONSHIPS not just transactions
  • 9. 9 Not any relationship, but PROFITABLE relationships; users who buy more, for more, more often - for longer
  • 10. 10 HOW?
  • 11. 11 Customer economics 101: Value of a customer is not just what they’ve spent with you, but what they will spend with you over the lifetime of the relationship...
  • 12. 12 ..plus their referral value - the value of bringing you new customers by word of mouth
  • 13. 13 So why not use social commerce for loyalty and referral marketing?
  • 14. 14 Loyalty campaigns in social media...
  • 15. 15 Loyalty campaigns in social media...
  • 16. 16 Loyalty campaigns in social media...
  • 17. 17 Loyalty campaigns in social media...
  • 18. 18 Loyalty: "The journey of a thousand miles starts with a single step." Lao Tzu - Pop up ‘tryvertising’ stores in social media
  • 19. 19 Loyalty: "The journey of a thousand miles starts with a single step." Lao Tzu - Pop up ‘tryvertising’ stores in social media
  • 20. 20 “Social commerce is the concept of word of mouth applied to e-commerce” Harnessing the referral value of customers
  • 21. 21 Referral campaigns in social media...
  • 22. 22 Referral campaigns in social media... ‘social affiliates’
  • 23. 23 Referral campaigns in social media... ‘social affiliates’
  • 24. 24 Beyond campaigns and programs: One thing drives both LOYALTY and REFERRAL - customer experience
  • 25. 25 Using social media to deliver expectation- beating customer experiences
  • 26. 26 Using social media to deliver expectation- beating customer experiences
  • 27. 27 Using social media to deliver expectation- beating customer experiences
  • 28. 28 Social Commerce - Beyond Transactions... Adding social media to e-commerce platforms Adding e-commerce to social media platforms Running loyalty campaigns in social media Running referral campaigns in social media Using social media for customer experience management
  • 29. 29 Thank you www.socialcommercetoday.com