Social commerce

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Presentation on social commerce at e-nnovation conference in Poznan, Poland. It stresses out that mobility is changing e-commerce.

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Social commerce

  1. 1. Visibilidad en Internet: memes y Google José A. Del Moral, Alianzo social commerce engaging customers with wireless technologies
  2. 3. ¿a new trend?
  3. 4. ¿una moda?
  4. 5. ¿una moda?
  5. 6. not the first trend!
  6. 7. super
  7. 8. hyper
  8. 9. total
  9. 10. online
  10. 11. .com
  11. 12. e-something
  12. 13. 2.0
  13. 14. some things never change
  14. 15. 2.0
  15. 16. so what has changed?
  16. 18. new ways to engage your customers (they want to belong)
  17. 19. +
  18. 21. more women online (social + less cost driven e-commerce)
  19. 22. +
  20. 24. geolocation + mobility
  21. 25. And the result is called... social commerce, social buying, social shopping, frictionless shopping, new era in e-commerce...
  22. 26. 5. Integrar social creation of products (crowdsourcing)
  23. 27. Recommendations
  24. 28. Recommendations
  25. 29. Social customer care
  26. 30. Online communities of customers
  27. 31. Social buying (crowdsourcing 4 deals)
  28. 32. Social styling platforms
  29. 33. Social co-shopping (with chat)
  30. 34. Social co-shopping
  31. 35. Social co-shopping (on social networks)
  32. 36. Geolocation of customers
  33. 37. Geolocation of (real) customers
  34. 38. Geolocation of (real) customers
  35. 39. Geolocation + offers
  36. 40. Real time price comparison w/ mobile
  37. 41. Location based mobile coupons
  38. 42. Social offline ecommerce (NFC)
  39. 44. Dzięki [email_address]

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