Taking the guesswork out of vast sources of social data requires agile technology and support to create actionable insights that breakdown barriers to marketing effectiveness.
10. Leading companies recognize
that the Social Voice (language)
of the Customer is the key to aligning
marketing silos and unlocking value.
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11. By moving social monitoring beyond
‘listening’ to actions based on language, it is
possible to create a more effective and
coherent response to customers.
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12. But, you say the social Web is too big,
fast and full of irrelevance to
manage alone, and…
12
20. A good start, but moving
from listening to action
requires…
LIAM
Source: Vanity Fair
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21. Listen and capture real-time customer
signals from the widest possible universe
of sources– not only Twitter and Facebook.
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22. Listen.
Identify influencers by systematically
processing, mapping and categorizing
segments according to interests and intents.
22
23. Listen. Identify.
Align by identifying and distributing quality
content; refining ad group segments,
domains and messaging by channel.
23
24. Listen. Identify. Align.
Measure. Create a ‘virtuous’ optimization
loop of SEO/SEM, paid search and display
activities with on-going and iterative
evaluation and reporting.
24
25. LIAM
Significant potential value improvements,
including cost savings and revenue uplift
attributed to higher click and conversion
rates across all channels
(without the hype).
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