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Direct Marketing 101 Workshop 1

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The first in a series of five presentations focused on providing an introduction to direct marketing.

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Direct Marketing 101 Workshop 1 Introduction to Direct Marketing (651) 315-7588 Direct Marketing 101 - Introduction to Direct Marketing
Introduction to Direct Marketing (651) 315-7588 Direct Marketing 101 - Introduction to Direct Marketing
What is Direct Marketing? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(651) 315-7588 Direct Marketing 101 - Introduction to Direct Marketing
Why Do People Buy Direct? ,[object Object],[object Object],[object Object],[object Object],[object Object],(651) 315-7588 Direct Marketing 101 - Introduction to Direct Marketing
Advantages of DM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(651) 315-7588 Direct Marketing 101 - Introduction to Direct Marketing
The 5 Most Important Things in DM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(651) 315-7588 Direct Marketing 101 - Introduction to Direct Marketing
DR Promotion Characteristics ,[object Object],[object Object],[object Object],(651) 315-7588 Direct Marketing 101 - Introduction to Direct Marketing
DM vs. General Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(651) 315-7588 Direct Marketing 101 - Introduction to Direct Marketing
Consumer vs. B-to-B DM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(651) 315-7588 Direct Marketing 101 - Introduction to Direct Marketing
2 Types of Direct Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(651) 315-7588 Direct Marketing 101 - Introduction to Direct Marketing
FAB Direct Marketing ,[object Object],[object Object],[object Object],[object Object],(651) 315-7588 Direct Marketing 101 - Introduction to Direct Marketing
Classic Direct Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(651) 315-7588 Direct Marketing 101 - Introduction to Direct Marketing
When to use FAB approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(651) 315-7588 Direct Marketing 101 - Introduction to Direct Marketing
When to use Classic approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(651) 315-7588 Direct Marketing 101 - Introduction to Direct Marketing
Direct Marketing Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(651) 315-7588 Direct Marketing 101 - Introduction to Direct Marketing
Direct Marketing Flow Chart (651) 315-7588 Direct Marketing 101 - Introduction to Direct Marketing Audience Product Shipping Processing Other Pubs Lists Analysis Fulfillment Media Production Format Copy Creative Testing Research Offer
Keys to successful DM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(651) 315-7588 Direct Marketing 101 - Introduction to Direct Marketing
Customers ,[object Object],[object Object],[object Object],[object Object],(651) 315-7588 Direct Marketing 101 - Introduction to Direct Marketing
Product / Service ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(651) 315-7588 Direct Marketing 101 - Introduction to Direct Marketing
Offer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(651) 315-7588 Direct Marketing 101 - Introduction to Direct Marketing
Creative – format/design ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(651) 315-7588 Direct Marketing 101 - Introduction to Direct Marketing
Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(651) 315-7588 Direct Marketing 101 - Introduction to Direct Marketing
Fulfillment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(651) 315-7588 Direct Marketing 101 - Introduction to Direct Marketing
Analysis ,[object Object],[object Object],[object Object],[object Object],(651) 315-7588 Direct Marketing 101 - Introduction to Direct Marketing
Testing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(651) 315-7588 Direct Marketing 101 - Introduction to Direct Marketing
Research ,[object Object],[object Object],[object Object],[object Object],(651) 315-7588 Direct Marketing 101 - Introduction to Direct Marketing
4 Phases of DR Programs (651) 315-7588 Direct Marketing 101 - Introduction to Direct Marketing Reactivation Front End Acquisition Conversion Back End Retention
End of DM 101 Workshop 1 See Workshop 2 to Continue Our complete Direct Marketing 101 Workshop series can be conducted via webcast or in person depending on your preference. For more information about this workshop, others and our consulting services, contact DWS Associates today at (651) 315- 7588 or [email_address] ! (651) 315-7588 Direct Marketing 101 - Introduction to Direct Marketing

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Direct Marketing 101 Workshop 1

  • 1. Direct Marketing 101 Workshop 1 Introduction to Direct Marketing (651) 315-7588 Direct Marketing 101 - Introduction to Direct Marketing
  • 2. Introduction to Direct Marketing (651) 315-7588 Direct Marketing 101 - Introduction to Direct Marketing
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  • 16. Direct Marketing Flow Chart (651) 315-7588 Direct Marketing 101 - Introduction to Direct Marketing Audience Product Shipping Processing Other Pubs Lists Analysis Fulfillment Media Production Format Copy Creative Testing Research Offer
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  • 27. 4 Phases of DR Programs (651) 315-7588 Direct Marketing 101 - Introduction to Direct Marketing Reactivation Front End Acquisition Conversion Back End Retention
  • 28. End of DM 101 Workshop 1 See Workshop 2 to Continue Our complete Direct Marketing 101 Workshop series can be conducted via webcast or in person depending on your preference. For more information about this workshop, others and our consulting services, contact DWS Associates today at (651) 315- 7588 or [email_address] ! (651) 315-7588 Direct Marketing 101 - Introduction to Direct Marketing

Editor's Notes

  1. These are the five most important things you have to worry about when creating a direct marketing campaign.
  2. The four phases of a direct response program are: 1) Acquiring the new prospect. 2) Converting the prospect into a customer/buyer. 3) Retaining that customer once you have acquired them. 4) Reactivating old customers who have stop purchasing or not purchased in a long time. All customers go through these phases in a direct response marketing program.