Interim marketing executive

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Overview of when your business needs an interim marketing executive.

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  • Significant revenue or marketing event is in jeopardyA significant revenue event could include an upcoming valuation, fiscal year-end, or a pending merger. Bringing in an experienced interim executive can give the organization a “shot in the arm” to help meet revenue goals when they carry additional significance.
  • Another common need is the realization that that the ability to achieve your goals requires a completely new strategy or program – and before making the commitment to hiring, an interim marketing executive offers you the chance to test the strategy or program as well as learn from an experienced professional so that, if everything works, you know what to look for in a full time employee.For me, this has been a common request. For one company that lacked the expertise in identifying channel partners, I was able to step in and lead them through the process.
  • 3. A gap exists in a key positionWhen a sales or marketing executive leaves your company, an interim executive can fill the position and maintain momentum until a permanent replacement is found. Since there can be great opportunity cost to leaving the position vacant for months, hiring an interim executive can be an ideal solution to fill the gap.
  • 4. A specific skill set is needed, but not permanentlyIf you recognize that your organization needs a particular skill set, but the skill does not exist within the organization, an interim manager can be a great source for that skill.
  • 5. Additional bandwidth needed, but not permanentlyIf your company faces a temporary need for additional bandwidth at the executive level, such as during a product launch or formulation of a new strategy, tapping an interim executive can be a successful method for temporarily increasing bandwidth.
  • 6. Objectivity in a leadership position would be beneficial, especially during strategic planningAn objective and outside perspective can help an organization make decisions that are less affected by internal pressures, politics, and myopic thinking.
  • 7. Hands-on coaching and training is required to elevate skill and process knowledge of existing staffBringing in an experienced interim executive can provide existing staff with beneficial executive coaching and training. Interim executives often have 20+ years of experience, and they can transfer their knowledge and advice to current executives
  • Interim marketing executive

    1. 1. When you need an Interim Marketing ExecutiveFor more information: Call 410-977-7355 or visit mcgrawmarketing.com 1
    2. 2. Revenue RiskFor more information: Call 410-977-7355 or visit mcgrawmarketing.com 2
    3. 3. Completely New Strategies or ProgramsFor more information: Call 410-977-7355 or visit mcgrawmarketing.com 3
    4. 4. Filling a GapFor more information: Call 410-977-7355 or visit mcgrawmarketing.com 4
    5. 5. Temporary Expertise For more information: Call 410-977-7355 or visit mcgrawmarketing.com 5
    6. 6. Temporary Bandwidth For more information: Call 410-977-7355 or visit mcgrawmarketing.com 6
    7. 7. ObjectivityFor more information: Call 410-977-7355 or visit mcgrawmarketing.com 7
    8. 8. Staff DevelopmentFor more information: Call 410-977-7355 or visit mcgrawmarketing.com 8
    9. 9. 20+ years helping businesses improve sales and marketing performance www.linkedin.com/in/patmcgraw/ www.mcgrawmarketing.com 410-977-7355 For more information: Call 410-977-7355 or visit mcgrawmarketing.com 9

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