5. Facebook Stats
• Almost 1.4 billion active users
• Average user is connected to 70 pages
• Smartphone mobile users check Facebook an
average of 14 times a day
• Over 1.9 billion users access Facebook from a
mobile device
Source: IDC; expandedramblings.com
6. • Average number of connections between local
business pages and users is 2 billion
• Average number of weekly local business page
views is 645 million
• Average number of weekly comments on local
business pages is 13 million
Facebook Stats
Source: IDC; expandedramblings.com
8. Facebook Offers
• Affordable and great
for brand awareness
• Spent $3.70 and
drove over $200 in
business
• 102 offers claimed/5
redeemed
• Redemption rate on
this offer was low
• Ask your community
to share!
Source: Doe’s Eat Place
11. Is Facebook
Right for
You?
• 71% of Internet users are
on Facebook
• 77% of women use
Facebook vs 66% of men
• Age
• Ages 18-29 = 87%
• Ages 30-49 = 73%
• Ages 50-64 = 63%
• Ages 65+ = 56%*
• Race/Ethnicity
• White = 71%
• Black = 67%
• Hispanic = 73%
• Geography
• Urban = 71%
• Suburban = 72%
• Rural = 69%
Source: Pew Research Center
13. Twitter Stats
• 284 million active monthly users (about 1 billion
accounts)
• 500 million tweets per day
• 80% of active users use their mobile phone to tweet
• Average number of followers per Twitter user is 208
• 46% of Twitter users tweet at least once per day
• Average Twitter user follows 5 or more businesses
• Twitter engagement rates for brands are 17% higher on
Saturdays and Sundays
Sources: Twitter.com, Linchpin SEO; expandedramblings.com
20. Is Twitter
Right for
You?
Source: Pew Research Center;
mediabistro.com
• 23% of Internet users
are on Twitter
• 21% of women use
Twitter vs 24% of men
• Age
• Ages 18-29 = 37%
• Ages 30-49 = 25%
• Ages 50-64 = 12%
• Ages 65+ = 10%*
• Race/Ethnicity
• White = 21%*
• Black = 27%
• Hispanic = 25%
• Geography
• Urban = 25%*
• Suburban = 23%
• Rural = 17%
22. • 80% of Pinterest users are women
• Users spend an average of 14.2 minutes per visit on the site
• Average sales order value for visitors referred by Pinterest is
$58.95
• 27% of Pinterest users follow a brand
Source: http://socialfresh.com
Photo: vbecker on Flickr
31. Is Pinterest
Right for
You?
Source: Pew Research Center;
mediabistro.com
• 28% of Internet users are
on Pinterest
• 42% of women use
Pinterest vs 13% of men
• Age
• Ages 18-29 = 34%
• Ages 30-49 = 28%
• Ages 50-64 = 27%*
• Ages 65+ = 17%*
• Race/Ethnicity
• White = 32%*
• Black = 12%
• Hispanic = 21%
• Geography
• Urban = 25%
• Suburban = 29%*
• Rural = 30%*
33. More than 70 million
photos are uploaded
every day
Over 30+ billion
photos shared
300 million monthly
active users
2.5 billion likes daily
1000 comments per
second
Engagement is 15x
that of Facebook
Source: Instagram Press; Social Fresh
Photo: WindKoh on Flickr
40. Is Instagram
Right for
You?
Source: Pew Research Center;
mediabistro.com
• 26% of Internet users are
on Instagram
• 29% of women use
Instagram vs 22% of men
• Age
• Ages 18-29 = 53%*
• Ages 30-49 = 25%*
• Ages 50-64 = 11%*
• Ages 65+ = 6%*
• Race/Ethnicity
• White = 21%*
• Black = 38%
• Hispanic = 34%*
• Geography
• Urban = 28%
• Suburban = 26%*
• Rural = 19%*
49. If you agree to these rules, you can join the group
Only post pictures to this group for which you own
the original copyright or are in the public domain.
All pictures posted to this group may be used by
the Colorado River Trail in its various publications,
both print or online (including social media). We
will credit you as the photographer on any photo
that we use.
Only photos depicting the Colorado River Trail
region will be accepted. We reserve the right to
reject submissions to our Flickr group displaying
content we deem to be inappropriate or offensive
without prior warning. The Colorado River Trail
reserves the right to update the Group Rules.
68. First, Some Questions
1. Can you describe your business/organization?
2. What are your goals?
a. Generate sales
b. Brand enthusiasm
c. Loyalty
3. What is your relationship with your audience?
a. Awareness
b. Interest
c. Action
d. Advocacy
Source: Jay Baer
(http://convinceandconvert.com)
69. More Questions
4. How does your audience use social media?
5. Who will be your community managers?
6. What social media platforms will you use?
(Hint: Where is your audience?)
7. How will you be human (what is your
“voice”)?
8. How will you know when/if you’re
successful?
Source: Jay Baer
(http://convinceandconvert.com)
71. • Morning reading on Feedly – 10-15 minutes
• Check Facebook 3 times per day – no more
than 5 minutes each time
• Check Twitter 3 times per day – 2-3 minutes
each time
• Pin and post on Pinterest and Instagram 1
time per day – 2-3 minutes each
• Source content (Flickr, Google Alerts, etc.) – 10
minutes per day
You need to be able to describe the value proposition of your event in one sentence. Like a mission statement, but not too mission statement-y. What’s the one thing that makes you unique? With Zappos’s it’s not the shoes, it’s their customer service.
2. a. Generate sales – using social media to create first-time customers and drive repeat business
2. b. Brand enthusiasm – turning customers into fans
2. c. Loyalty – building long-lasting relationships
Some of your audience has never heard about you. Others are raving fans. Who are you trying to reach? This matters because your messages to these diverse groups will be very different.
a. awareness – they may have heard something about you
b. interest – heard about you, visited your website, no purchases
c. action – they’ve made a single purchase
d. advocacy – fans of the brand, told friends, frequent/repeat purchases
Knowing how your audience behaves within social media is critical. This will help you select the social media channels you use, and the types of promotions you run. Are they creators, joiners, critics, or merely spectators?
Who from your organization will be the one “talking” in social media? One person, a team? Figure it out in advance and get buy in from those who will be doing it.
Which social media tools/channels (Facebook, Twitter, YouTube, etc.) are the best ones for your organization AND your audience?
People love social media. Why? Because they can develop relationships with a brand. Those brands that sound like real people, anyway. You have to put a “face” on your brand. What’s your voice? Fun, urban, folksy?
Whatever you choose to measure, make sure it ties back to your goals and objectives. Before you start, establish some baseline metrics so that you have some things to compare. We’ll talk some more about measurement in just a minute.
Sit in a room with your team and some flip charts. Go through each of these questions until you have answers for them. This will become your strategy. Once it’s finessed, share it with your organization, your board, etc.