Non profit Advantage in Social Media Marketing

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Presentation to Tucson Coalition to End Homelessness (TCEH) Conference

Non-profits like, TCEH, have common, self-less goals for helping our community:
- to be advocates to prevent and end homelessness.
a. To increase community awareness and support for individuals and families experiencing homelessness.
b. To increase community ownership of, and responsibility for preventing and ending homelessness.

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  • What do you do when default government firewall settings block access to all social media websites? You get creative and become a showcase for government agencies across the country. We are proud to help this out of the box thinking government run charity leverage social media to promote their worthy cause.
  • Non profit Advantage in Social Media Marketing

    1. 1. Demystifying Social Media… By Matthew O’Brien @Blogster 480-818-MINTMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    2. 2. Matt O’Brien CEO Mint SocialMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    3. 3. Matt O’Brien CEO Mint SocialMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    4. 4. Social media requires sharing personal information Truth or MythMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    5. 5. Deep Thoughts…Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    6. 6. Deep Thoughts…Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    7. 7. Deep Thoughts…Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    8. 8. Your WebsiteIs one of Millions
    9. 9. Where people spend their time
    10. 10. Social Media = Publishing Rights Is Your Content… Where 3 out of 4 people are online?
    11. 11. You need to have 100s of fans and followers to get results Truth or MythMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    12. 12. Influencers •have large networks •are the most active online •use mobile devicesMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    13. 13. Social and Mobile Users …are influencers Consumers who use social networks and smartphones ….write reviews In the past 30 days ….40% have submitted between 2 and 5 Reviews “Great Food at a Great Price” “Solid value”Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    14. 14. Nearly all consumers shop online Truth or MythMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    15. 15. Nearly All Consumers (97%) Now Use Online Media to Shop Locally • Source: http://www.biakelsey.com/Company/Press-Releases/100310-Nearly-All-Consumers-Now-Use-Online-Media-to-Shop-Locally.aspSteve Heideman | Mint Social | Geo-SoMo facebook.com/mintsocial | {@Mint_Social} |
    16. 16. Smartphone Use has Taken Off 50% 31% 45% 45% 45% 40% 45% 45% 40% 37% 34% 40% 35% 30% 34% 33% 32% 31% 30% 25% 26% 27% 25% 20% 24% 20% 21% 15% 18% 10% 5% 0% Q4 2009 Q1 2010 Q2 2010 Q3 2010 Q4 2010 Hispanic White African American Asian Smartphone Penetration Base: % of population, 2009-2010 demographic trend Source: HubspotMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    17. 17. Searches on Mobile DevicesSearch engine queries……… 9%Non-search engine queries(Facebook, Craigslist)………. 22%Local business searchers using social networks……… 9% (% using Facebook……………93%)Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    18. 18. There are 10 spots in Google for being on the first page (SERP) Truth or MythMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    19. 19. Google “7 Pack”Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    20. 20. 50% of searches go to Google MapsMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    21. 21. Google Maps 50% of the traffic to Google Maps… do business with the top 3 resultsMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    22. 22. 45% of consumers search blindMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    23. 23. pizza …they search with general keyword termsMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    24. 24. Local Searchers Have products and services in mind …not sure whereMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    25. 25. Do you want the good news or bad news Truth or MythMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    26. 26. Google Maps 49,884,000 Pre-designed, Pre- indexed SEO optimized websites.Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    27. 27. Google Maps 90% of customers are using Google Maps to find local businesses BUT…Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    28. 28. Google Maps Less than 7% of Businesses have claimed their listing!Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    29. 29. Google Maps 60% of Google Maps Searches are on Mobile DevicesMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    30. 30. If your business has the most reviews in Google, you will be on top Truth or MythMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    31. 31. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    32. 32. Top 10 Results in Google• Articles• Videos• Blogs• Social Networks• Websites• Press Releases• PowerPoints• Photos• Audio (Podcasts)
    33. 33. Visibility Multiplier Effect Views Content Engine Blogs Profiles Articles PR Docs, Video PPT Website Photo Audio (SEO and PPC) TimeMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    34. 34. Creating social media content is a lot of work Truth or MythMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    35. 35. Geosomo [gee-oh-so-moe] Geographically targeted mobile social media marketing • Integrates online & offline • Improves customer experience • Offers better tracking/analyticsMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    36. 36. Geo-SoMo = Geo-Tag Your Content with SmartphoneMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    37. 37. Visibility Multiplier Effect 1 Document 50+ sites Published Weekly 50X – 1000X more traffic to your websiteMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    38. 38. Existing Content(Press Release) Repurpose PR into 4 NEW Media Formats - Article - Blog Post - Social/SEO PR - Social Network Update (ie: Facebook, Twitter)Drive Traffic toCall to Action Page“Application Process”
    39. 39. Ever seen one of these? Microsoft Tag GoogleMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    40. 40. QR Codes have low use Truth or MythMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    41. 41. How Do QR Codes Work? Sends to a web page, a location, a video, vCard and others.Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    42. 42. QR Code Stats 52% Have seen or heard of QR Codes.Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    43. 43. QR Code Stats 28% Have scanned a QR Code with a smartphone.Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    44. 44. QR Code Stats 6% QR Code led to purchase of a product or service.Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    45. 45. Examples of QR Code MarketingMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    46. 46. Social media marketing can be automated Truth or MythMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    47. 47. Social Media Marketing DashboardsMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    48. 48. Content Made Easier • Evergreen Content –no expiration date (e.g. – videos, trending data, white papers, brochures, corporate marketing materials, etc.) • Seasonal & Promotional Content (e.g. – events, activities, trending news, etc.) • Partners and Industry Experts (brand evangelists, complimentary sites and social) • Community and Charitable Engagements • Competition Shhh……this is a Content StrategyMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    49. 49. Offline Online + QR + Reviews + Testimonials = Credibility & Rankings (…local search domination)Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    50. 50. Non-profits lose control of our brand being on social networks Truth or MythMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    51. 51. Top Responsibilities for Being Local Respond to questions and complaints……………………..81% Special offers, promotions and events……………………..78% Company photos………………………..…………..…………..66%Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    52. 52. + + + Blogs + Status + Geo-Tagged Photo = Massive Social MentionMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    53. 53. OPC Other People’s ContentMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    54. 54. There are not enough people on Google Plus to get started Truth or MythMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    55. 55. Image Source: +Tim MooreMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    56. 56. I Know a Company Started a Blog Writes Posts Creates Profiles Syndicates Content Creates New Content …that gets results!Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    57. 57. Case Study – APECH • Arizona Partnership to End Childhood Hunger • Having a social media presence; blog, social media profiles and online videos • APECH received a grant from WalMart Charities from an online search • APECH is social media leader for government agenciesMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    58. 58. Social Media in Action – ROI Partnership Goals for Measuring Results and ROI 1. Increase social mentions and create inbound links to your website. 2. Improve local keyword rankings for your top landing pages. 3. Increase traffic to your website. 4. Build an online community through social media marketing. 5. Create inquiries for your brand.Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    59. 59. Mint Social is an award winning social media marketing and online branding company. We accelerate online marketing to help businesses get found online. • build your content marketing engine • direct your marketing to where 75% of Internet users are • connect your business with prospects and customers IN THE NEWS CLIENTSMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
    60. 60. Matt O’Brien @Blogster - @Mint_Social 480-818-MINT mint@MintSocial.com @BlogsterMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

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