G2E 2012: Social Media Boot Camp

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G2E 2012: Social Media Boot Camp

  1. 1. Social Media Boot Camp Presented by: Masterminds
  2. 2. Presented by: + MASTERMINDS
  3. 3. MASTERMINDS
  4. 4. //OUR GOAL: HELP BUILD SOCIAL MEDIA COMPETENCIES WITHIN CASINO ORGANIZATIONS MASTERMINDS
  5. 5. Nancy Smith CEO MASTERMINDS Ryan Leeds VP, Strategy MASTERMINDS Jen Fink Account Director MASTERMINDS MASTERMINDS
  6. 6. Andrea Janssen Social Media Manager MASTERMINDS Charles Harper Vice President of Business Development DOUBLEDOWN INTERACTIVE MASTERMINDS
  7. 7. Eric Petersen Director of New Media CAESARS ENTERTAINMENT INC. Brian Best Corporate Vice President of E-Commerce BOYD GAMING MASTERMINDS
  8. 8. // SOCIAL MEDIA BOOT CAMP AGENDA Tweet Up: The State of Social Media Today Less is More: The Principles of a Successful Social Media Program 9:00-9:30 9:30-10:00 They Really Like You: The Value of a Facebook Fan 10:15-10:45 Social Media Managers: Why You Need One & How to Find One 10:45-11:15 Lunch 11:15-12:30 Social Media & Online Gaming: The Rise of Social Gaming 12:45-1:15 Once a Winner: Engaging Your Customers Outside the Casino 1:15-1:45 Social Media Measurement: The Most Valuable Metrics 2:00-2:30 Best of the Best: Social Media Efforts of the Year 2:30-3:00 Learn from the Best: Social Media Mavens 3:15-4:15 MASTERMINDS
  9. 9. // SOCIAL MEDIA IS MASSIVE MASTERMINDS
  10. 10. //48% OF 18-34 YEAR OLDS CHECK FACEBOOK BEFORE THEY GET OUT OF BED IN THE MORNING MASTERMINDS
  11. 11. SOCIAL NETWORKING IS THE //MOST POPULAR INTERNET ACTIVITY MASTERMINDS
  12. 12. FACEBOOK HAS //901 MILLION MONTHLY ACTIVE USERS WORLDWIDE MASTERMINDS
  13. 13. THE AVERAGE PERSON SPENDS //20 MINUTES PER VISIT ON FACEBOOK MASTERMINDS
  14. 14. 23% OF THEM CHECK THEIR ACCOUNT //5 OR MORE TIMES PER DAY MASTERMINDS
  15. 15. TWITTER HANDLES //MORE SEARCH PER QUERIES MONTH THAN BING AND YAHOO COMBINED MASTERMINDS
  16. 16. THREE OF FOUR CMOs SAY SOCIAL MEDIA //IMPACTS SALES MASTERMINDS
  17. 17. SOCIAL MEDIA IS NOT JUST ANOTHER CHANNEL — IT HAS BECOME //PART OF OUR LIVES MASTERMINDS
  18. 18. // SOCIAL MEDIA HAS BECOME A PART OF OUR LIVES Politics MASTERMINDS
  19. 19. // SOCIAL MEDIA HAS BECOME A PART OF OUR LIVES Politics MASTERMINDS
  20. 20. // SOCIAL MEDIA HAS BECOME A PART OF OUR LIVES Weather MASTERMINDS
  21. 21. // SOCIAL MEDIA HAS BECOME A PART OF OUR LIVES Revolutions MASTERMINDS
  22. 22. // SOCIAL MEDIA HAS BECOME A PART OF OUR LIVES Revolutions MASTERMINDS
  23. 23. // SOCIAL MEDIA HAS BECOME A PART OF OUR LIVES National Security MASTERMINDS
  24. 24. THIS IS THE MOST // EXCITING TIME TO BE A MARKETER EVER MASTERMINDS
  25. 25. //SOCIAL MEDIA IS NOT LIKE ANY OTHER CHANNEL MASTERMINDS
  26. 26. MASTERMINDS BRAND WISE. STREET SMART.TM MASTERMINDS
  27. 27. • 90% of consumers trust recommendations from people they know • Social media recommendations top all other media sources Source: Buddy Media / booz&co: From Campaigns to Capabilities The Impact of Social Media on Marketing and Beyond 2012 MASTERMINDS BRAND WISE. STREET SMART.TM MASTERMINDS
  28. 28. BUT IT’S NOT //FREE. MASTERMINDS
  29. 29. “You can’t just say it, you have to get the people to say it to each other” – James Farley, Ford CMO MASTERMINDS
  30. 30. SOCIAL MEDIA IS WORD OF MOUTH. //ON STEROIDS. MASTERMINDS
  31. 31. IF THERE IS ONE THING THAT STAYS CONSTANT IN SOCIAL MEDIA—IT’S //ALWAYS CHANGING MASTERMINDS
  32. 32. / PINTEREST / MASTERMINDS
  33. 33. PINTEREST DEMO USAGE STATS • 11.7 million users MASTERMINDS
  34. 34. PINTEREST DEMO USAGE STATS • 145% increase in daily users since the beginning of 2012 MASTERMINDS
  35. 35. PINTEREST DEMO USAGE STATS • 72% women MASTERMINDS
  36. 36. PINTEREST DEMO USAGE STATS • 81% of users aged between 25-54 MASTERMINDS
  37. 37. PINTEREST DEMO USAGE STATS • 14+ minutes per visit MASTERMINDS
  38. 38. PINTEREST: WHAT ARE THEY DOING? • Expressing themselves through images relevant to their lives MASTERMINDS
  39. 39. PINTEREST: WHAT ARE THEY DOING? • Reminding themselves of things they want to do, buy or revisit MASTERMINDS
  40. 40. PINTEREST: WHAT ARE THEY DOING? • Sharing and recommending things they think others should know about MASTERMINDS
  41. 41. PINTEREST: WHAT IS THE POTENTIAL? • More than 1 in 5 Pinterest users has pinned an item they later purchased MASTERMINDS
  42. 42. PINTEREST IS PROJECTED TO ACCOUNT FOR SOCIAL MEDIA DRIVEN PURCHASES //40% OF BY Q2 2013 MASTERMINDS
  43. 43. / WHO’S / DOING IT RIGHT MASTERMINDS
  44. 44. BARONA CASINO MASTERMINDS
  45. 45. BARONA CASINO MASTERMINDS
  46. 46. BORGATA CASINO MASTERMINDS
  47. 47. / INSTAGRAM / MASTERMINDS
  48. 48. INSTAGRAM • Referred to as photo sharing, “reinvented” MASTERMINDS
  49. 49. INSTAGRAM • Allows user to take photos, choose from an array of filters to alter its look and feel and then instantly post to share with other users MASTERMINDS
  50. 50. USAGE STATS • More than 430,000 on the wait list for the Android app MASTERMINDS
  51. 51. USAGE STATS • More than 430,000 on the wait list for the Android app • More than 30 million registered users in 18 months MASTERMINDS
  52. 52. USAGE STATS • More than 430,000 on the wait list for the Android app • More than 30 million registered users in 18 months • Named iPhone App of the year in 2011 MASTERMINDS
  53. 53. USAGE STATS • More than 430,000 on the wait list for the Android app • More than 30 million registered users in 18 months • Named iPhone App of the year in 2011 • More than 1 billion photos uploaded MASTERMINDS
  54. 54. USAGE STATS • More than 430,000 on the wait list for the Android app • More than 30 million registered users in 18 months • Named iPhone App of the year in 2011 • More than 1 billion photos uploaded • More than 5 million photos uploaded every day MASTERMINDS
  55. 55. USAGE STATS • More than 430,000 on the wait list for the Android app • More than 30 million registered users in 18 months • Named iPhone App of the year in 2011 • More than 1 billion photos uploaded • More than 5 million photos uploaded every day • 575 “Likes” every second MASTERMINDS
  56. 56. USAGE STATS • More than 430,000 on the wait list for the Android app • More than 30 million registered users in 18 months • Named iPhone App of the year in 2011 • More than 1 billion photos uploaded • More than 5 million photos uploaded every day • 575 “Likes” every second • 81 comments every second MASTERMINDS
  57. 57. USAGE STATS • More than 430,000 on the wait list for the Android app • More than 30 million registered users in 18 months • Named iPhone App of the year in 2011 • More than 1 billion photos uploaded • More than 5 million photos uploaded every day • 575 “Likes” every second • 81 comments every second • Gains one new user every second MASTERMINDS
  58. 58. / FACEBOOK ACQUIRES / INSTAGRAM MASTERMINDS
  59. 59. FACEBOOK ACQUIRES INSTAGRAM • Facebook acquires the app on April 9, 2012 for approximately $1 billion MASTERMINDS
  60. 60. FACEBOOK ACQUIRES INSTAGRAM • Instagram bought for $33 per user MASTERMINDS
  61. 61. / WHO’S / DOING IT RIGHT MASTERMINDS
  62. 62. REVEL NIGHTLIFE MASTERMINDS
  63. 63. REVEL NIGHTLIFE MASTERMINDS
  64. 64. MONTE CARLO MASTERMINDS
  65. 65. PECHANGA MASTERMINDS
  66. 66. / GOOGLE+ / MASTERMINDS
  67. 67. WHAT IS GOOGLE+ MASTERMINDS
  68. 68. WHAT IS GOOGLE+ MASTERMINDS
  69. 69. IS GOOGLE+ DEAD? MASTERMINDS
  70. 70. USAGE STATS • Google+ has had 90 million unique visitors MASTERMINDS
  71. 71. USAGE STATS • Google+ has had 90 million unique visitor • Google+ users are 71% male MASTERMINDS
  72. 72. USAGE STATS • Google+ has had 90 million unique visitor • Google+ users are 71% male • The most common occupation of a Google+ user is an engineer MASTERMINDS
  73. 73. WHAT THIS MEANS MASTERMINDS
  74. 74. WHAT THIS MEANS MASTERMINDS
  75. 75. WHAT THIS MEANS MASTERMINDS
  76. 76. WHAT THIS MEANS MASTERMINDS
  77. 77. BUT THIS IS GOOGLE MASTERMINDS
  78. 78. / A FEW MAIN DIFFERENCES / BETWEEN FACEBOOK MASTERMINDS
  79. 79. SEARCH MASTERMINDS
  80. 80. CIRCLES MASTERMINDS
  81. 81. +1 BUTTON MASTERMINDS
  82. 82. HANGOUTS MASTERMINDS
  83. 83. / WHO’S / DOING IT RIGHT MASTERMINDS
  84. 84. MANDALAY BAY MASTERMINDS
  85. 85. MANDALAY BAY MASTERMINDS
  86. 86. MGM GRAND MASTERMINDS
  87. 87. MGM GRAND MASTERMINDS
  88. 88. // SOCIAL MEDIA BOOT CAMP AGENDA Tweet Up: The State of Social Media Today Less is More: The Principles of a Successful Social Media Program 9:00-9:30 9:30-10:00 They Really Like You: The Value of a Facebook Fan 10:15-10:45 Social Media Managers: Why You Need One & How to Find One 10:45-11:15 Lunch 11:15-12:30 Social Media & Online Gaming: The Rise of Social Gaming 12:45-1:15 Once a Winner: Engaging Your Customers Outside the Casino 1:15-1:45 Social Media Measurement: The Most Valuable Metrics 2:00-2:30 Best of the Best: Social Media Efforts of the Year 2:30-3:00 Learn from the Best: Social Media Mavens 3:15-4:15 MASTERMINDS
  89. 89. // LET’S GET STARTED MASTERMINDS

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