L2 Social Media Intro

OMI Level 2: Social Media Integration and Execution Hallie Janssen, Vice President, Anvil Media, Inc. 503.595.6050 x221 [email_address] @hallie_janssen

Instructor & Anvil Media, Inc.

The Program Modules

Foundation
Forums: Google Groups
Networking: LinkedIn, Facebook
Blogs: WordPress, Typepad
RSS: Bloglines, Newsgator
Media Sharing: Flickr, YouTube
Bookmarking: Delicious
Expert Communities: Yahoo! Answers
Wiki: Wikipedia, AboutUs
Microblogging: Twitter

Strategies Brand Awareness Lead Generation Consumer Insight Sales Customer Engagement

Implementation
Customize via FBML
Set landing page on Facebook
Set landing page off Facebook
Wildfire and Involver
Add all relevant business info

Employee Engagement Guidelines
Be transparent
Be judicious
Write what you know
Perception is reality
It’s a conversation
Add value
It’s a responsibility
Create some excitement
Be a leader
Acknowledge mistakes
Pause and then send
Bonus Guidelines
Be timely
Be relevant
Be informative
Be entertaining

5. Be A Thought Leader Follow industry gurus via RSS Act as a content aggregator & filter Add a layer of commentary to news Network: attend industry events Engage in expert networks Get on speaking circuit and syndicate articles Leverage writing & speaking for book deal Retire early on product royalties

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OMI Level 2: Social Media Integration and Execution Hallie Janssen, Vice President, Anvil Media, Inc. 503.595.6050 x221 [email_address] @hallie_janssen

L2 Social Media Intro

by Online Marketing Summit on Jan 07, 2010

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L2 Social Media Intro — Presentation Transcript