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L2 Social Media Intro

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Online Marketing Summit
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OMI Level 2: Social Media Integration and Execution Hallie Janssen, Vice President, Anvil Media, Inc. 503.595.6050 x221 [email_address] @hallie_janssen
Instructor & Anvil Media, Inc.
The Program Modules
Foundation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategies Brand Awareness Lead Generation Consumer Insight Sales Customer Engagement
Implementation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Employee Engagement Guidelines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
5. Be A Thought Leader Follow industry gurus via RSS Act as a content aggregator & filter Add a layer of commentary to news Network: attend industry events Engage in expert networks Get on speaking circuit and syndicate articles Leverage writing & speaking for book deal Retire early on product royalties
Custom Filter in Google Analytics
OMI Level 2: Social Media Integration and Execution Hallie Janssen, Vice President, Anvil Media, Inc. 503.595.6050 x221 [email_address] @hallie_janssen

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L2 Social Media Intro

  • 1. OMI Level 2: Social Media Integration and Execution Hallie Janssen, Vice President, Anvil Media, Inc. 503.595.6050 x221 [email_address] @hallie_janssen
  • 2. Instructor & Anvil Media, Inc.
  • 4.
  • 5. Strategies Brand Awareness Lead Generation Consumer Insight Sales Customer Engagement
  • 6.
  • 7.
  • 8. 5. Be A Thought Leader Follow industry gurus via RSS Act as a content aggregator & filter Add a layer of commentary to news Network: attend industry events Engage in expert networks Get on speaking circuit and syndicate articles Leverage writing & speaking for book deal Retire early on product royalties
  • 9. Custom Filter in Google Analytics
  • 10. OMI Level 2: Social Media Integration and Execution Hallie Janssen, Vice President, Anvil Media, Inc. 503.595.6050 x221 [email_address] @hallie_janssen

Editor's Notes

  1. http://www.intel.com/sites/sitewide/en_US/social-media.htm http://www.ibm.com/blogs/zz/en/guidelines.html
  2. Analytics in general