1. IANA DOTCENKO
MARKETING, BRANDING
date of birth: 3/19/1993, 21 y.o.
The Saint-Petersburg State Economy
University, 2010-2015
work experience by major: 1 year
languages:
russian (native)
english (fluent)
german (A1).
Russia, Saint-Petersburg
2. NOW I…
• on the 5-th year of my high school study. I am working on my diploma work;
• have got a 1 year work experience in marketing reach and I also have got a
wide practice of business problems (cases)
• listener more than 30 seminars and lectures around the subject "Marketing /
Branding/ Management"
MY PURPOSE IS:
to find a job or internship in marketing reach, to become a professional in my
work, ̦̜̌т̛ ̬̌̍оту ̏ ̭фе̬е ̥̬̌кет̛̦̐̌, ̭т̌ть п̬офе̛̭̭о̦̌ло̥ ̏ ̭̏ое̜
деятель̦о̭т̛, constantly develop myself and work for the growth of my company
VACANCY OF INTEREST:
Product management, branding, project management, event-marketing.
3. EDUCATION:
• The Saint-Petersburg State Economy University.
• Mentors: Bagiev G.L., Domnin V.N., Arenkov I.A.:
• an active participant in student scientific conferences (2011, 2012, 2013)
• have a published scientific research articles ("Modernization of the Russian
economy at the time of global instability" 2012-2013.)
• passed a course of business English language «MARKET LEADER»;
• conferences, training courses, and practice :
• Digital Marketing Conference, 2013, 2014;
• Guild, an educational course about management and web-design, 2013-2014;
• Work & Travel USA (New York) in summer 2014;
• business case contests:
• Coca-Cola Hellenic Case Study (2013, 2014 – 2 place, silver);
• Changellenge MARS ;ϮϬϭϯ ̐. – High Quality of Analysis Award, ϮϬϭϰ ̐.Ϳ;
• Uniliver contest (2013, 2014).
4. WORK EXPERIENCE
«PRO» Sports Centre - multi-sports center (squash and team-sports).
ADVERTISING AND PR MANAGER (2013-2014.)
MY DUTIES
INDOOR ADVERTISING
• media planning for full year and for
quarters
• promotions (planning, costing,
implementation and realizing,
performance measurement)
• preparation, organisation and
management of events (international
competitions, workshops, media,
corporate parties)
OUTDOOR ADVERTISING
• market researches (market share,
competitors)
• participation in relevant exhibitions
• fundraising
• establish a partnerships programs
• social networks (SMM)
• contextual advertising (Google AdWords,
Yandex Direct)
• ATL-advertising
KEY RESULTS:
• partnership with more than 15 organizations (SokosHotel, CityBank, Bioniq, EnglishForward,
StatOil, Domina Prestige Hotel, etc..)
• increase web site traffic by ~ 30% rise;
• input monthly system of marketing activities performance (own initiative).
5. WHAT CAN I DO:
• create a media plan;
• market research (definition of market share, competitor analysis);
• fundraising;
• partnerships agreements;
• development, organization, management and implementation of marketing
events;
• devise and creation of advertising materials (banners, posters, booklets,
stickers, affiches);
• calculation of the efficiency of promotional activities;
• preparation and alinement of advertising campaigns in Internet (Google
AdWords , Yandex Direct);
• analyst of visiting web-sites (Yandex Direct, Google Analitics)
• basic knowledge of programs: PASW, CorelDraw, Adobellustator etc.
You can see the examples of my works here: www.slideshare.net/ohyana1
6. MY CONTACTS
phone: +7(921)573-36-41
+1(609)214-65-61
e-mail: yanagalt@gmail.com
address: Saint-Petersburg, Russia
Thank you for attention! Have a good day!
