1. Felicia Gaines
t: 480.495.1336
e: febgaines@gmail.com
SUMMARY OF QUALIFICATIONS
Self-motivated individual who is flexible, a team
player, and a hard worker. With strong time
management skills, I have been able to freelance
Public Relations and Marketing Services to small
business owners and balance full-time work, family
and life.
MARKETING SKILLS
• Advertising and Public Relations
• Trend Forcasting
• Professional Selling
EDUCATION
The Art Institute of Phoenix, Phoenix, Arizona
March, 2012-March, 2015
Bachelor’s of Arts Degree, Fashion Marketing
Presidents’s and Dean’s List, 4.0 GPA
Dean’s List, 4.0 GPA
DIGITAL MARKETING
• Adobe CS
Illustrator, Photoshop, InDesign
• Microsoft Office
Word, Excel, Power Point
INDUSTRY INVOLVMENT
MAGIC Fashion Trade Show, Las Vegas, Nevada
Educational seminars, networking, and industry knowledge
National Bridal Market, Chicago, Illinois
Attending trip with buyiing team, and assisted with
planning purchases
Internship Black Russian Label
Execution of trunk sales and fashion shows, special events
and public relations
EXPERIENCE
Publicist Woman’s Touch Apparel
New York Fashion Week media hour, execution of press
releases, maintaining positive image for the brand
Store Manager Custom Kreations, LLC
Mesa, Arizona January 2015-January 2016
Duties included Mannage in store events
and promotions, oversee daily operations
for the store, inventory and stock and
marketing strategies.
Stylist Saks Fifth Avenue
Phoenix, Arizona July 2013-March 2014
Duties included: In-house fashion shows
and promotions, styling customers for
special events in casual wear, cross selling
in all departments, restocking of
merchandise and maintaining an organized
and clean area.
Brand Administrator Club Tattoo
Chandler, AZ September 2016-January 2017
Duties Included: Social Media and Email
marketing strategies, maintaining brand footprint
in all locations, visual merchandising of retail
merchandise, retail merchandise allocation and
planning, and inventory and stock
Freelance Public Relations and Marketing
Current
Other positions include: Consultant-Suzanne’s
Bridal Boutique (May 2012-May 2013) and
Administrative Assistant-State Bar of Arizona
(May 2008-May 2012)
Felicia Gaines