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Launching your product the right way slides

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Ohad Frankfurt
Ohad Frankfurt

We spend a lot of hours in designing, developing and testing our product before we even launch it, but once we do launch our product how can we make sure people will hear about it? what tactics should we use to convert them into active customers and how they can help us grow without spending much on marketing?

BusinessMarketing
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Launching Your Product The Right Way Ohad Frankfurt 2014
Things to consider when building a product
Matching product capabilities to market needs.
Perfection is overrated.
Metrics are startup founder’s best friends.
Get ready to launch…
A/B test your landing page
Measure EVERYTHING
Initial traffic • HackerNews • Startup Bird • Betalist • Killer Startups • Side Projectors • Firespotting • Product Hunt
Hacker News
Beta List
Product Hunt
Content Marketing
Craft great content
Share your progress
Guest blogging
PR
Make a bloggers list
Have a PR announcement
A/B test your message
Track Emails
Post - Launch
Make your users happy.
Reach out after signup
Ask for feedback
Offer support
Help them be more active
Once your users are happy, they will help you grow.
Word to Mouth
Media
“Marketing is for companies who have sucky product.” - Fred Wilson
Thank You

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Launching your product the right way slides

Editor's Notes

  1. You need to make sure that you’re building a product that people want and would actually use. It has to solve a need and offer really value so people would be interested in using it.