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Adma Digital Marketing Pres Sep 08 Breeze
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My preso to ADMA students. A little similar to my other presos ;)
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Adma Digital Marketing Pres Sep 08 Breeze
1.
social network research
ADMA Sept 08
2.
the web
3.
4.
“I participate, therefore
I am” Tim Noonan blind guy getting into Web2.0
5.
li ke
p le ing p eo ibut n tr co
6.
user as designer
7.
“copywriting is interface
design” Getting Real http://gettingreal.37signals.com/ch09_Copywriting_is_Interface_Design.php
8.
“understand & consider
the person who'll experience your design while you design” Christina Wodtke - regarding User centred Design & Usability
9.
10.
management attitudes
abound
11.
“it’ll take too
long”
12.
“too expensive”
13.
14.
text ads,
faces, body parts Neilsen Aug 2007 http://www.useit.com/alertbox/banner-blindness.html
15.
think.
16.
“insanity is doing
the same thing over and over again and expecting different results” Einstein
17.
s tify ju
18.
iterate
19.
social networks?
20.
fast..
21.
free?
22.
crowds..
23.
me!
me! me!
24.
who?
25.
where?
26.
who else knows
them?
27.
‘I blog too, you
know?’
28.
29.
convenience
30.
o m a
n d r
31.
where do they
hang out?
32.
Define
33.
what is your
problem?
34.
35.
how do you
get answers?
36.
data
B search survey A read websites L focus groups A ask ?s N conversations C test E observe
37.
insight
reliability validity causality method confidence sample
38.
do
th ing so me !
39.
ask the right
questions
40.
hold the mayo! Getting
Real http://gettingreal.37signals.com/ch05_Hold_the_Mayo.php
41.
It’s personal!
42.
and public
43.
Open it up^
44.
social talkback
45.
46.
read!
47.
www.tangler.com
48.
49.
Validate
50.
real-life focus group?
51.
STOP! do enough & no
more
52.
Early understanding Early
translation Ongoing validation
53.
www.objectivedigital.com
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