Becoming A Strategic Business Partner

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In todays economic climate there may be no better time to become a Strategic Business Partner with other Departments within your Company or Organization....

In todays economic climate there may be no better time to become a Strategic Business Partner with other Departments within your Company or Organization....

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  • 1. Becoming A Strategic Business Partner Nicole Scruggs nscruggs@nicsu.com 443-642-7540 www.careerinet.com
  • 2. Becoming A Strategic Business Partner • Cut Back and Control Expenses • Accepting New Assignments
  • 3. Becoming A Strategic Business Partner • 37% of Employers have started or are planning an organization wide restructuring within the next 12 months • 34% Specifically stated that they planned to conduct HR function restructuring within the next 12 months Research by Fay Hansen, Cost Cutting Carefully , Oct. 2008
  • 4. Becoming A Strategic Business Partner • Early and active involvement in key strategic business choices. • Become the partners of decision makers • Focus on shared strategic priorities • Challenges old ways • Actively promote innovation • Advances the bottom line HR Magazine, “Charting a New Role As Strategic Business Partner, by Cynthia A. Metzler, March 15, 1998
  • 5. Becoming A Strategic Business Partner Cut Back And Control Expenses • 54% of HR Professionals say that their budgets either decreased or stayed the same compared to 12 months ago • 41% anticipated a cut in the advertising, travel and other ancillary costs associated with recruiting SRHM 2008 Survey of HR Professionals
  • 6. Becoming A Strategic Business Partner Cut Back And Control Expenses • Quickly act to take advantage of the recruiting opportunities in the lagging economy • Sought-After candidates may now be Accessible • Companies may have greater access to top college graduates than in normal times. • Hire job hunters overqualified for available positions Human Resources Executive Online, by Andrew R. McIIvaine, Copyright 2009, LRP Publications
  • 7. Becoming A Strategic Business Partner Accepting New Assignments • 77% of Organizations Surveyed Planned to Reduce their Marketing Budgets • 48% of Organizations are looking to reduce advertising agency compensation immediately • 37% of Organizations anticipate Marketing Budget Cuts of at least 10% “Most Marketers Cutting Budgets, Renegotiating With Agencies”, by Marissa Miley, Advertising Age, February 10, 2009
  • 8. Becoming A Strategic Business Partner Accepting New Assignments • Proctor and Gamble Increased Ivory Soap Market Share During the Great Depression • Taco Bell and Pizza Hut stole market share from McDonalds during the 90-91 recession • Revlon and Phillip Morris gained share in the 70’s recession while Avon and Hershey lost share
  • 9. Becoming A Strategic Business Partner Accepting New Assignments Human Resources • Diverse internal and external customer base • Ability to touch all levels of the organization • Legendary understanding of the organization’s environment • Best suited for the critical role of strategic business partner.” Jeannie Moravits Smith, HR-RX, Inc. 2008
  • 10. Becoming A Strategic Business Partner ABOUT US CareeriNet can assist your growth as a Strategic Business Partner with its innovative approach to College Student Outreach. CareeriNet offers an innovative Digital Signage Service on University Campuses. We work with the Career Services Departments of each member school to provide information to students through a combination of video, moving text and graphics displayed dynamically on plasma screens across the campuses. Students see information about organizations, valuable opportunities and resources along with career tips, university announcements and inspirational “thoughts for the day”. Our Digital Signage grabs the students attention, passes on valuable information and keeps them returning for more. CareeriNet Works!
  • 11. Becoming A Strategic Business Partner ABOUT US
  • 12. Becoming A Strategic Business Partner University Partners Alabama State University (AL) Converse College (NC) Allen University (SC) Fayetteville State University (NC) American University (DC) George Washington University (DC) Appalachian State University (NC) Georgia Southern University (GA) Augusta State University (GA) Harding University (AR) Barton College (NC) Howard University (DC) Bowie State University (MD) Howard Univ. School of Business (DC) Carnegie Mellon University (PA) ITT Technology Institute (DC) Centenary College (LA) Lynn University (FL) Charleston Southern University (SC) Marymount University (VA) Claflin University (SC) Mercyhurst College (PA)
  • 13. Becoming A Strategic Business Partner University Partners Mount Saint Mary's University (MD) Texas A&M International (TX) North Greenville University (SC) Tuskegee University (AL) Norfolk State University (VA) University of Kentucky (KY) North Carolina A & T University (NC) University of Massachusetts - Paine College (GA) Dartmouth (MA) Salisbury State University (MD) University of Pittsburgh (PA) Samford University (AL) University of North Carolina- (NC) University of South Carolina – Spencerian College (TX) Shaw University (NC) Columbia (SC) South Carolina State University (SC) Wofford College (SC) St. Thomas University (FL) Villanova University (PA) State University of New York – Brockport (NY)
  • 14. Becoming A Strategic Business Partner The CareeriNet Difference 42% Increase in applications received “…Use us as a reference for ANYONE! It is VERY engaging! The graphics are gorgeous! The movement dynamic and NOT like a PowerPoint!” - Francine B., American University “537 Completed Applications from 136 schools” “...I’m happy and the Students really love it!” “Cracked 88 New Schools” - Margaret K., Univ. of Pittsburg “We had not anticipated this kind of response. We’ve seen more candidates and had more inquiries since our digital ad with CareeriNet.” - Jullien G., Management Leadership for tomorrow
  • 15. Becoming A Strategic Business Partner Reaching Out To Students • Electronically Driven • HD Screens provide useful tips and information along with your ad or informational video • Buzz Marketing/ Viral Marketing • Students tell one another about opportunities they’ve seen on CareeriNet. • Affiliation and Partnership with University Creates Credibility • Students inquire about CareeriNet ads via Company websites, Campus Career Services and Career Fairs. Fortune Magazine, Marketing to College Students, by Diana Rosenthal, March 10, 2008
  • 16. Becoming A Strategic Business Partner How We Can Help • Cut Your Recruiting Budget • Increase Applications and Inquiries from Qualified Applicants • Maximize on Campus Visits and Career Fairs • Assist in the Marketing and Branding of Your Organization
  • 17. Becoming A Strategic Business Partner Webinar Offer • 12 Months • Basic Job Posting • 30-45 second Informational Ad • Job Ticker or Crawl • Entire CareeriNet Network • 55 Schools • All Upcoming Networks • 33 Schools (based on 2009 estimates) • Web-based postings 25% off! Less than $7 per school
  • 18. To view the Webinar…… SURVIVING A LAYOFF, MERGER OR ACQUISITION! PROTECTING YOUR HR CAREER with three term SHRM Board Member and HR Expert…. Michele Fantt Harris, SPHR visit www.TrainLink.org © 2009 Capstone Project LLC
  • 19. Nicole Scruggs nscruggs@nicsu.com 443-642-7540 www.careerinet.com