Business Partner Product Enablement Roadmap, IBM Predictive Analytics


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IBM Business Analytics capabilities, why predictive analytics and a model of success.

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  • Establishing value, payback and ROI
  • Intent of ppt: Provide a roadmap to take on a BA ProductA tool to use to have a conversation with a partner, and can be left behind. NOT intended to just send to a partner.
  • Predictive analytics finds patterns and relationships in data that have actionable intelligence to improve decision making. As an example, the image you are looking at shows relationships that would be difficult to determine WITHOUT predictive analytics. Specifically, it shows items that were purchased in tandem – some are obvious, some are not so obvious. Many equate “data mining” with looking for patterns. In this image, patterns emerge. Predictive analytics is about taking action on those patterns.
  • Intro to SPSS product Portfolio to understand which products make up the IBM SPSS portfolio, and also to be able to give a high level overview of what each product does.
  • With the addition of Modeler Gold you will see there are now 3 editions of Modeler available.There has also been an intentional change to the order you will see the editions listed. Rather then adding capabilities and building from Professional to Premium to Gold, capabilities are being removed from Gold to Premium and then Professional.This is to assist with setting the vision of building and deploying predictive analytics and also to make Gold the starting point for prospects.
  • Engage the IBM Partner Technical Enablement Team to assist in identifying and qualifying opportunities, discovery of prospect pain points, solution requirements, pre-demo questionnaires, sales progression and closeOpportunity IdentificationDiscoveryOpportunity OwnershipProgressionClosePartnerworld Sales Training Analytics for Midmarket sales play (CX & SPSS) solutions's your AQ? studies Smarter Planet Leadership series case studies stories seminars product family software authorization codes and Licensing Information Sales Kits –please contact your SPSS Partner Technical Enablement specialist for additional kits not yet on PW. Analytics Banking Customer Profitability Analytics sales kit 12 Dec 2012Business Analytics Demand Planning for Industrial Sector sales kit 29 Oct 2012Business Analytics Healthcare Predictive Disease Management sales kit 24 Apr 2012Business Analytics Insurance Customer Retention and Growth sales kit 12 Nov 2012Business Analytics Marketing Campaign Insight and Optimization for Banking sales kit 29 Oct 2012Business Analytics Predictive Analytics and Reporting for Claims sales kit 29 Oct 2012Business Analytics Retail Market Basket Analysis sales kit 20 Nov 2012Business Analytics Retail Predictive Maintenance sales kit 05 Feb 2012IBM SPSS Data Collection sales kit 12 Jul 2012IBM SPSS Decision Management sales kit 12 Oct 2012IBM SPSS Modeler sales kit 17 Sep 2012IBM SPSS Statistics sales kit 20 Sep 2012
  • IBM Business Analytics eLearning data sheet Learner Portal / Best PracticesPartner with IBM Lab ServicesDPRatt linksAAA ServicesSOW with Lab ServicesFind an IBM Business Partner SPSS
  • Business Partner Product Enablement Roadmap, IBM Predictive Analytics

    1. 1. © 2014 IBM Corporation Business Analytics Business Partner Product Enablement Roadmap IBM Predictive Analytics Dean Newton – SPSS European Channel
    2. 2. © 2013 IBM Corporation2 Business Analytics Agenda  IBM Business Analytics Capabilities  Why Predictive Analytics  A Model of Success  Certification  Sales Enablement  Technical Sales Enablement  Services  Support Provider  Tools and Resources
    3. 3. © 2013 IBM Corporation3 Business Analytics The IBM Business Analytics portfolio
    4. 4. © 2013 IBM Corporation4 Business Analytics Solution Bundles – Predictive and Business Intelligence
    5. 5. © 2013 IBM Corporation5 Business Analytics What is Predictive Analytics? Predictive analytics helps connect data to effective action by drawing reliable conclusions about current conditions and future events. Gareth Herschel, Research Director, Gartner Group
    6. 6. © 2013 IBM Corporation6 Business Analytics Why IBM predictive analytics? Predictive analytics helps your organization predict with confidence what will happen next so that you can make smarter decisions and improve business outcomes. IBM offers easy-to-use predictive analytics products that meet the specific needs of different users and skill levels from beginners to experienced analysts. Predictive Analytics solutions  Customer Analytics  Uncover hidden insights in your customer data so you can create personalized experiences that win more business while reducing costs and increasing customer loyalty.  Operational Analytics  Ensure your people, processes and assets are aligned and optimized to maximize productivity and profitability.  Threat and Fraud Analytics  Monitor your business environment, detect suspicious activity, and control outcomes to minimize exposure and loss.
    7. 7. © 2013 IBM Corporation7 Business Analytics SPSS Core Value Propositions Predictive Operational Analytics Plan Manage Maximize Predictive Threat & Fraud Analytics Monitor Detect Control Analytical Decision Management Modeler Statistics Collaboration and Deployment Services IBM Research Predictive Customer Analytics Acquire Grow Retain Social Media AnalyticsData Collection
    8. 8. © 2013 IBM Corporation8 Business Analytics 8 IBM SPSS Data Collection  IBM SPSS Data Collection is a survey platform that enables organizations of all sizes to capture the attitudes and opinions of clients and customers. This sentiment and opinion data can be augmented with internally captured data and used as an input into the analytical process to predict future behavior.  It empowers survey and market researchers in commercial, educational, and government organizations to deploy surveys in any manner that they wish.  Create and deploy surveys in any mode.  Design surveys in any language to reach your global audience.  On-premise or Cloud deployment.  Integration with SPSS Statistics, SPSS Modeler, and IBM Cognos.  Apply real-time analytics and score an attitudinal channel at the point of dialog. Predictive Analytics This is a product What it does What it means / strengths
    9. 9. © 2013 IBM Corporation9 Business Analytics 9 IBM SPSS Statistics  Quickly understand large and complex datasets using advanced statistical procedures ensuring high accuracy.  Reveal deeper insights and provide better confidence intervals via visualizations and geographic spatial analysis  Integration with IBM SPSS Modeler and IBM Cognos BI  Build a predictive enterprise making the business more agile and maximizing return on investment.  Addresses all facets of the analytical process from data preparation and management to analysis and reporting  Provides tailored functionality and customizable interfaces for different skill levels and functional responsibilities  A robust and user friendly platform to understand your data and solve complex business and research problems.  Drive quality decision-making What it does Predictive Analytics This is a product What it means / strengths
    10. 10. © 2013 IBM Corporation10 Business Analytics 10 IBM SPSS Modeler  A data mining workbench that helps you build predictive models quickly and intuitively, without programming  Creates predictive analytics for data driven decision making  Utilizes structured and unstructured data within a single application  Includes a set of modeling algorithms that provide insight and prediction based on input data  Extracts concepts and sentiment from unstructured text data using Natural Language processing  Using a sophisticated Entity Analytics engine, resolves similar entities when there is no exact match  Enables results to be deployed into existing systems  Brings repeatability to ongoing decision making  Leverages IBM portfolio (eg Cognos BI, Netezza, InfoSphere)  Promotes the discovery of key insights, patterns and trends in data (both structured and unstructured)  Allows businesses to improve decisions based on data in a proactive rather than reactive manner. What it does Predictive Analytics This is a product What it means / strengths
    11. 11. © 2013 IBM Corporation11 Business Analytics SPSS Modeler Editions SPSS Modeler Gold (NEW!) Provides organizations with the ability to build and deploy predictive models directly into the business process to help people or systems make the right decisions each time. This is achieved through a combination of Modeler Premium with Decision Management. This market-leading combination of capabilities combines predictive analytics with rules, scoring and optimization within an organization's processes and operational systems to deliver recommended actions at the point of impact. SPSS Modeler Premium Builds on Modeler Professional with a range of advanced algorithms and capabilities including text analytics, entity analytics, social network analysis and automated modeling and preparation techniques to address a multitude of business problems and analytic requirements on almost any type of data. SPSS Modeler Professional Provides a range of advanced algorithms, data manipulation and automated modeling and preparation techniques to build predictive models and uncover hidden patterns in structured data.
    12. 12. © 2013 IBM Corporation12 Business Analytics IBM SPSS Collaboration and Deployment Services  Flexible enterprise foundation for managing and deploying analytics throughout the organization  Automates analytical processes  Enables collaboration by securely sharing and reusing analytic assets  Streamlines deployment of analytical information on a scheduled or real-time basis  Real-time scoring  Operationalizes analytics  Maximizes the impact of analytics in your organization  Works with SPSS Modeler to support fully automated decision management Predictive Analytics This is a product What it does What it means / strengths
    13. 13. © 2013 IBM Corporation13 Business Analytics 13 IBM Analytical Decision Management  Combines a variety of techniques to optimize actions and outcomes  Provide front-line employees and systems with recommended actions  Empower real-time and adaptive decisions accommodating changing conditions  Optimize actions with resource constraints, aligning execution with strategy  Automating and optimizing decisions through a synergy of business rules, predictive analytics, and optimization  Rules drive governance, input, and a critical link to strategy  Predictive analytics leverages the likely state to enable answers, decisions, recommendations  Optimization is used to solve resource allocation problems Predictive Analytics This is a collection of products What it does What it means / strengths A complete IBM Analytical Decision Management solution includes: 1. IBM SPSS Modeler (the predictive analytics engine) 2. IBM Collaboration & Deployment Services (the platform and the scoring engine) 3. IBM SPSS Decision Management (the rules and simulation engines) 1 2 3 1 2 3
    14. 14. © 2013 IBM Corporation14 Business Analytics 14 IBM SPSS Text Analytics for Surveys  Uses natural language processing (NLP) heuristic rules and statistical techniques to reveal conceptual meaning in text  Categorizes responses and integrates results with other survey data for better insight and statistical analysis.  Extracts concepts and sentiment from text  Makes unstructured qualitative data more quantifiable, enabling the discovery of key insights from short text responses from surveys  Automates the categorization process to eliminate the time and expense of manual coding.  Uses linguistics-based technologies to reduce the ambiguities of human language, helping you uncover patterns in the attitudes, beliefs and opinions of others. Predictive Analytics This is a product What it does What it means / strengths
    15. 15. © 2013 IBM Corporation15 Business Analytics 15 IBM Social Media Analytics (Sales Kit)  Search blog posts, forums and discussion groups to measure consumer sentiment, partner reputation and evaluate the effectiveness of marketing campaigns or examine suppliers  Apply stakeholder and influencer analysis to public relations, investor relations, public affairs initiatives, or supply chain impacts  Examine affinity relationships and evolving topics to anticipate new opportunities, risks, and engage audiences in specific subject areas  Segment audiences across geography, demographics, influencers, recommenders, detractors, users and prospective users for recruiting, risk mitigation, financial impacts and other measures  Drive social channel insights  Unique algorithms for improving models via Evolving topics and Affinity analytics for determining strength of relationships with key terms  Data can be easily leveraged for modeling and other analytics Predictive Analytics This is a product What it means / strengths What it does
    16. 16. © 2013 IBM Corporation16 Business Analytics 16 IBM SPSS Analytic Server (sales kit) • Focuses on high performance analytics for data stored in Hadoop- based distributed systems • Can also load popular relational databases and flat files into Hadoop (through Modeler or Analytic Catalyst) • Abstraction layer to leverage big data systems - Hadoop Map/Reduce with data in HDFS • Defined interface for algorithms (Analytic Framework) Hides details of big data environments • Customers can continue to use existing SPSS UI’s to analyze their big data What it means / strengths • Delivers integrated support for unstructured/semi-structured predictive analytics • Data-centric architecture ensures scalability & performance (analytics occurs near data) • Leverages visual, easy to use interfaces that abstract analysts from complexities of big data systems – no coding is required • Enables operational deployment with minimal effort for both data at rest & data in motion to improve organizational outcomes • Accelerate analytics process on big data through automation for significant time savings Predictive Analytics This is a product What it does
    17. 17. © 2013 IBM Corporation17 Business Analytics 17 IBM SPSS Analytic Catalyst (sales kit) (packaged as part of IBM SPSS Analytic Server) What it does • A new approach– driven by automation • Guide business experts through analytics process • Bridge the skills gap: Make analytics and data more accessible to users • Identify key relationships • Uncover key insights from big data • No programming, coding, scripting, querying required • No advanced statistical knowledge required  Reveals the most statistically-interesting relationships within big data  Its “results first” approach allows users to quickly interact without having to worry about specifying the proper technique  Complex analyses are automatically interpreted for users in plain language and interactive visualizations  Focuses on high performance analytics for data stored in Hadoop- based distributed systems Predictive Analytics This is a product What it means / strengths
    18. 18. © 2013 IBM Corporation18 Business Analytics 18 Predictive Maintenance and Quality (PMQ) (sales kit) Reduces operational costs, improves asset productivity, and increases process efficiency by enabling organizations to: • Monitor, maintain and optimize assets for better utilization and performance • Predict asset failure to enhance product quality and supply chain processes • Remove guesswork from the decision-making process • Single, truly integrated solution stack that includes data integration and business analytics software and services for asset management and maintenance & quality issues • Enables collection and analysis of streaming (real-time) information • Embeds the full spectrum of analytic and decision management capabilities into existing business processes • Tight integration with industry-leading, IBM Maximo Enterprise Asset Management systems • Includes easily extendable templates for specific industry and business applications Predictive Analytics This is a software package What it means / strengths What it does
    19. 19. © 2013 IBM Corporation19 Business Analytics 19 Predictive Customer Intelligence (sales kit) Predictive Customer Intelligence delivers the most appropriate action at the right time across channels. Personalized interactions are enabled by • Comprehensive view of the customer • Real-time analytics to anticipate customer behavior • Cross channel delivery of best action to address customer need and enhance CLV and revenue. Includes: SPSS Modeler, Cognos BI, Pure Data for Analytics, Customer Intelligence Appliance (CIA) from Aginity • Customer Acquisition, Loyalty, Growth • Operationalizes analytics at point of impact for sales, marketing and customer service • Empower end business users with the information to deliver the best decision every time • Embedded analytics to deliver greatest value from customer engagements • All touch points are managed in real time, via the appropriate channel Predictive Analytics This is a solution bundle What it means / strengths What it does
    20. 20. © 2013 IBM Corporation20 Business Analytics A Model for Success Requires commitment to build a practice!! Sales Software Sales experience (solution selling) Call into line of business vs. IT Understand the concept of applying analytics to solve business problems Technical Sales and Consulting Core Business Skills • Business Consulting and Project Management • Business Requirements Development • Implementation leveraging Methodologies and Frameworks • Delivery of Custom Demonstrations / Proof of Concepts Hire someone with SPSS experience or has advanced math or stats background Or make investment to train on statistical analysis prior to product training
    21. 21. © 2013 IBM Corporation21 Business Analytics Types of Training and Funding Learning  Instructor-led (classroom & online)  Self paced virtual classroom (SPVC)  Web-based training (IBM Learner Portal)  Advanced implementation workshop  Best Practices (developerworks) You Pass, We Pay  Get reimbursed for training that supports certification
    22. 22. © 2013 IBM Corporation22 Business Analytics Demand Gen Programs
    23. 23. © 2013 IBM Corporation23 Business Analytics Sales & Technical Sales certification exams Sales certifications (1 required) To meet this requirement: One person needs to pass the following mastery test. IBM SPSS Predictive Analytics Sales Mastery v1 Prep includes: Redbook, Data Mining Techniques, Modeler, Modeler workshop, ADM, Data Collection Technical Sales certifications (2 required) To meet this requirement: Two people need to pass one of the following certification exams or one person can take both. IBM Certified Associate - SPSS Modeler Data Analysis v2 IBM Certified Associate - SPSS Modeler Data Mining v2 The following exams are intended for implementers but also qualify. IBM Certified Specialist - SPSS Modeler Professional v2 IBM Certified Specialist - SPSS Statistics Level 1 v2 Register for a test NOTE: All certifications include test preparation materials and sample assessment tests.
    24. 24. © 2013 IBM Corporation24 Business Analytics Sales Enablement Step 1 • Get certified (see certification slide) Step 2 (optional if you are not already familiar) • Review BA fundamental material • BA Overview • BA (BI/AA) White board • Insight to Action Step 3 • Review SPSS Fundamentals • Introduction to SPSS • Navigating Predictive Analytics Terminology and Analytic Techniques Step 4 • Review SPSS Sales enablement • SRC materials • SPSS Modeler v16 capabilities • Review the product in action Step 5 • Check out Industry specific solutions. • Become familiar with Predictive Solution Bundles • Predictive Customer Intelligence (at a miminum)
    25. 25. © 2013 IBM Corporation25 Business Analytics Technical Sales Enablement Step 1 • Get certified (see certification slide) Step 2 • Set up demo environment • Practice scripts Step 3 (optional if you are not already familiar) • Review BA fundamental material • BA Overview • BA (BI/AA) White board • Insight to Action Step 4 • Review SPSS Fundamentals • Introduction to SPSS • Navigating Predictive Analytics Terminology and Analytic Techniques Step 5 • Review SPSS Technical Sales enablement • SPSS Modeler v16 capabilities • Managing Proof to sell Predict Analytics Step 6 • Follow the Modeler Curriculum • Take other product classes
    26. 26. © 2013 IBM Corporation26 Business Analytics Services Enablement Business Partner Learning Center  SPSS Modeler,  SPSS Data Collection . SPSS Product Training
    27. 27. © 2013 IBM Corporation27 Business Analytics Support Provider certification exams Technical certifications (2 required) To meet this requirement: Two people need to pass one of the following certification exams IBM SPSS Modeler: IBM Certified Specialist - SPSS Modeler Professional v2 IBM SPSS C&DS: Technical Support Mastery Test v1 IBM SPSS Data Collection: Technical Support Mastery Test v1
    28. 28. © 2013 IBM Corporation28 Business Analytics Resources SPSS Solution Resources • Sales Kits and plays • Analytic Server & Analytic Catalyst • CD&S • SPSS Data Collection • SPSS Modeler • SPSS Statistics • Social Media Analytics • Predictive and Business Intelligence Bundles Other Enablement • Predictive Maintenance Quality • Social Media Analytics Resources •You tube product demos
    29. 29. © 2013 IBM Corporation29 Business Analytics PartnerWorld Resources  Business Analytics area on PartnerWorld  Business Analytics Web Seminars  Business Partner Learning Center  Business Analytics events  Demand Generation Programs  Demonstration content (by product)  BA Demonstrate Interactive Demos  Business Analytics competitive resources (by competitor)  Customer Success Stories  You Tube Success Videos   IBM Business Partner Locater Tool  IBM Business Partner Communities  Developerworks  Think Academy  Self Paced Virtual Classroom Program for Business Partners  You Pass, We Pay  Follow us on twitter ibm_ba_partner