shree gokarnanatheshwara college

1. PRESENTED BY :-
NISHANSUPRITH

2. Research Report
Introduction :-
A written and /or oral presentation of the
research process , results, recommendations,
and /or conclusions to a specific audience.

3. Tangible products of the
Research efforts
Management Decisions are
guided
Evaluate the quality of the
entire project
To undertake Marketing
Research in Future
Importance of Report &
Presentation

4. Problem Definition, Approach, Research
Design & Fieldwork
Data Analysis
Interpretations, Conclusions &
Recommendations
Report Preparation
Oral Presentation
Reading of the Report by the
Client
Research Follow - Up

5. I. Title page
II. Letter of transmittal
III. Letter of authorization
IV. Table of contents
V. List of tables
VI. List of graphs
VII. List of appendices
VIII. List of exhibits
IX. Executive summary
a. Major findings
b. Conclusions
c. Recommendations
Prefatory
Part

6. X. Problem definition
a. Background to the problem
b. Statement of the problem
XI. Approach to the problem
XII. Research design
a. Type of research design
b. Information needs
c. Data collection from secondary
& primary sources
d. Scaling techniques
e. Questionnaire development &
pretesting
f. Sampling techniques
g. Fieldwork
Main
Body

7. XIII. Data analysis
a. Methodology
b. Plan of data analysis
XIV. Results
XV. Limitations & caveats
XVI. Conclusions & recommendations
XVII. Exhibits
a. Questionnaires & forms
b. Statistical output
c. Lists
Main
Body
Appended
Part

8. Interpreting the Findings
The most difficult task for individuals who are
writing a research report for the first time is
interpreting the findings to arrive at
conclusions & then using these conclusions to
formulate recommendations.
The research objectives and background stated
early in the marketing research process should
serve as the primary guide for interpreting
findings & drawing conclusions.

9. Initial Guidance in creating
Report Style Sheet
Capitalization
Consistency in Capitalization
Spelling
Bulleted Lists
Abbreviations
Slang & Colloquialisms
Template Graphics
Proofread