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Digital Marketing <br />for Startups<br />
About Me:<br />Nimitt Shah<br />CEO<br />Out of the Box<br />Branding | Design | Consultancy<br />
         Digital marketing <br />is also known as  Web marketing, Online marketing, <br />Search marketing or <br />e-mark...
Tools of Digital Marketing<br />Search Engine<br />Social Media<br />Mobile Media<br />
Search Engine<br />Optimization (SEO)<br />Marketing (SEM)<br />CPC + CPM<br />Organic Search<br />
Keyword<br />Keyword<br />Keyword<br />Competitive<br />Mapping<br />Analysis<br />Search Engine<br />Optimization<br />Ke...
Keyword<br />Keyword<br />Keyword<br />Competitive<br />Mapping<br />Analysis<br />Search Engine<br />Optimization<br />Ke...
Keyword<br />Keyword<br />Keyword<br />Competitive<br />Mapping<br />Analysis<br />Search Engine<br />Marketing<br />Keywo...
Keyword<br />Keyword<br />Keyword<br />Competitive<br />Mapping<br />Analysis<br />Search Engine<br />Marketing<br />Keywo...
Keyword<br />Keyword<br />Keyword<br />Competitive<br />Landing Page<br />Analysis<br />Search Engine<br />Mapping<br />CP...
Social Media<br />Social Networking Sites<br />Blogs + Article Writing<br />Paid Ads & Leads Camp<br />Apps Building<br />
WARNING !!!<br />Social Media<br />Is a FAD - ???<br />
Social Media<br />Social Networking Sites<br />Facebook<br />Twitter<br />Linkedin<br />& 300+ Social N/W Sites <br />
Social Media<br />Social Networking Sites<br />Facebook<br />- Page Creation<br />- App Building<br />- Content Engagement...
Social Media<br />Social Networking Sites<br />Twitter<br />- Sweet Tweet <br /><ul><li> Tweet Trap
 Tweet Dates</li></ul>- Tweet Brushing<br />
Social Media<br />Social Networking Sites<br />Linkedin<br /><ul><li> Focus Groups
 Company Pages
 Discussion Forums
 Search on LINKEDIN</li></li></ul><li>Mobile Media<br />SMS Campaigns<br />Short & Long Code<br />WAP Advt<br />
Mobile Media<br />SMS Campaigns  <br /><ul><li> Are you lonely ?
 Know urAstro ?
 Buy NA PLOT </li></li></ul><li>Mobile Media<br />Short & Long Code<br /><ul><li> SMS 78888
 ACT BN Munni/Shila
 Etc…</li></li></ul><li>Mobile Media<br />WAP Advt<br /><ul><li> Download Wallpapers
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Digital marketing for startups

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Bootstrapping is the way to go if you are a startup. Digital Marketing plays a vital role in the marketing and upcoming of a start up. This is a small download on the same. For any further talks mail me on talk2@nimitshah.com

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Transcript of "Digital marketing for startups"

  1. 1. Digital Marketing <br />for Startups<br />
  2. 2. About Me:<br />Nimitt Shah<br />CEO<br />Out of the Box<br />Branding | Design | Consultancy<br />
  3. 3. Digital marketing <br />is also known as  Web marketing, Online marketing, <br />Search marketing or <br />e-marketing, <br />It is the marketing of products <br />or services over the Internet.<br />
  4. 4. Tools of Digital Marketing<br />Search Engine<br />Social Media<br />Mobile Media<br />
  5. 5. Search Engine<br />Optimization (SEO)<br />Marketing (SEM)<br />CPC + CPM<br />Organic Search<br />
  6. 6. Keyword<br />Keyword<br />Keyword<br />Competitive<br />Mapping<br />Analysis<br />Search Engine<br />Optimization<br />Keyword<br />Keyword Finding<br />Analysis<br />Competitive Mapping<br />Insights<br />Link Building<br />Cross Linking<br />Links<br />Keyword<br />Analysis<br />word<br />Key<br />Links<br />
  7. 7. Keyword<br />Keyword<br />Keyword<br />Competitive<br />Mapping<br />Analysis<br />Search Engine<br />Optimization<br />Keyword<br />Example:<br />For a Business of <br />Financial Advisory<br />Services <br />Links<br />Keyword<br />Analysis<br />word<br />Key<br />Links<br />
  8. 8. Keyword<br />Keyword<br />Keyword<br />Competitive<br />Mapping<br />Analysis<br />Search Engine<br />Marketing<br />Keyword<br />Keyword Finding<br />Cost per word<br />Competitive Mapping<br />Insights<br />CPC<br />Cross Linking<br />Links<br />Keyword<br />Analysis<br />word<br />Key<br />Links<br />
  9. 9. Keyword<br />Keyword<br />Keyword<br />Competitive<br />Mapping<br />Analysis<br />Search Engine<br />Marketing<br />Keyword<br />Example:<br />For a Business of <br />Online Tech Support<br />Links<br />Keyword<br />Analysis<br />word<br />Key<br />Links<br />
  10. 10. Keyword<br />Keyword<br />Keyword<br />Competitive<br />Landing Page<br />Analysis<br />Search Engine<br />Mapping<br />CPC + CPM<br />Keyword<br />Keyword Finding<br />Cost per word<br />Competitive Mapping<br />Insights<br />Landing Page Design<br />Total Impressions<br />Cost per word<br />Landing<br />Page<br />Design<br />Key<br />
  11. 11. Social Media<br />Social Networking Sites<br />Blogs + Article Writing<br />Paid Ads & Leads Camp<br />Apps Building<br />
  12. 12. WARNING !!!<br />Social Media<br />Is a FAD - ???<br />
  13. 13. Social Media<br />Social Networking Sites<br />Facebook<br />Twitter<br />Linkedin<br />& 300+ Social N/W Sites <br />
  14. 14. Social Media<br />Social Networking Sites<br />Facebook<br />- Page Creation<br />- App Building<br />- Content Engagement<br />
  15. 15. Social Media<br />Social Networking Sites<br />Twitter<br />- Sweet Tweet <br /><ul><li> Tweet Trap
  16. 16. Tweet Dates</li></ul>- Tweet Brushing<br />
  17. 17. Social Media<br />Social Networking Sites<br />Linkedin<br /><ul><li> Focus Groups
  18. 18. Company Pages
  19. 19. Discussion Forums
  20. 20. Search on LINKEDIN</li></li></ul><li>Mobile Media<br />SMS Campaigns<br />Short & Long Code<br />WAP Advt<br />
  21. 21. Mobile Media<br />SMS Campaigns <br /><ul><li> Are you lonely ?
  22. 22. Know urAstro ?
  23. 23. Buy NA PLOT </li></li></ul><li>Mobile Media<br />Short & Long Code<br /><ul><li> SMS 78888
  24. 24. ACT BN Munni/Shila
  25. 25. Etc…</li></li></ul><li>Mobile Media<br />WAP Advt<br /><ul><li> Download Wallpapers
  26. 26. Play games 2 win
  27. 27. Etc…</li></li></ul><li>Is Digital Media<br />For B2B ???<br />
  28. 28. Customer Profile<br />Who LIVES in ____________Country/State/ City/ Locality<br />Is between ___ to ___ Age<br />Whose Likes & Interests r ____<br />Who is Single/Dead/will b Dead<br />Who Speaks _____ Language<br />Wears ____ kind of Clothes<br />Is from _____ Culture etc…<br />
  29. 29. What’s<br />Who’s<br />Cost<br />Idea<br />After<br />UR BIZ <br />Customer<br />Of 1 Cust<br />Point of Sale<br />Sales Service <br />
  30. 30. Shoot<br />IF.A.Q<br />
  31. 31. Get in TOUCH<br />nimit@outofthebox.in<br />talk2@nimitshah.com<br />9833252423<br />Always happy to hear your queries<br />Slightly more happy to resolve them<br />Even more happy when PAID for it as well<br />
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