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Digital marketing for startups

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Bootstrapping is the way to go if you are a startup. Digital Marketing plays a vital role in the marketing and upcoming of a start up. This is a small download on the same. For any further talks mail …

Bootstrapping is the way to go if you are a startup. Digital Marketing plays a vital role in the marketing and upcoming of a start up. This is a small download on the same. For any further talks mail me on talk2@nimitshah.com

Published in: Business, Technology

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Transcript

  • 1. Digital Marketing
    for Startups
  • 2. About Me:
    Nimitt Shah
    CEO
    Out of the Box
    Branding | Design | Consultancy
  • 3. Digital marketing
    is also known as  Web marketing, Online marketing, 
    Search marketing or 
    e-marketing,
    It is the marketing of products
    or services over the Internet.
  • 4. Tools of Digital Marketing
    Search Engine
    Social Media
    Mobile Media
  • 5. Search Engine
    Optimization (SEO)
    Marketing (SEM)
    CPC + CPM
    Organic Search
  • 6. Keyword
    Keyword
    Keyword
    Competitive
    Mapping
    Analysis
    Search Engine
    Optimization
    Keyword
    Keyword Finding
    Analysis
    Competitive Mapping
    Insights
    Link Building
    Cross Linking
    Links
    Keyword
    Analysis
    word
    Key
    Links
  • 7. Keyword
    Keyword
    Keyword
    Competitive
    Mapping
    Analysis
    Search Engine
    Optimization
    Keyword
    Example:
    For a Business of
    Financial Advisory
    Services
    Links
    Keyword
    Analysis
    word
    Key
    Links
  • 8. Keyword
    Keyword
    Keyword
    Competitive
    Mapping
    Analysis
    Search Engine
    Marketing
    Keyword
    Keyword Finding
    Cost per word
    Competitive Mapping
    Insights
    CPC
    Cross Linking
    Links
    Keyword
    Analysis
    word
    Key
    Links
  • 9. Keyword
    Keyword
    Keyword
    Competitive
    Mapping
    Analysis
    Search Engine
    Marketing
    Keyword
    Example:
    For a Business of
    Online Tech Support
    Links
    Keyword
    Analysis
    word
    Key
    Links
  • 10. Keyword
    Keyword
    Keyword
    Competitive
    Landing Page
    Analysis
    Search Engine
    Mapping
    CPC + CPM
    Keyword
    Keyword Finding
    Cost per word
    Competitive Mapping
    Insights
    Landing Page Design
    Total Impressions
    Cost per word
    Landing
    Page
    Design
    Key
  • 11. Social Media
    Social Networking Sites
    Blogs + Article Writing
    Paid Ads & Leads Camp
    Apps Building
  • 12. WARNING !!!
    Social Media
    Is a FAD - ???
  • 13. Social Media
    Social Networking Sites
    Facebook
    Twitter
    Linkedin
    & 300+ Social N/W Sites
  • 14. Social Media
    Social Networking Sites
    Facebook
    - Page Creation
    - App Building
    - Content Engagement
  • 15. Social Media
    Social Networking Sites
    Twitter
    - Sweet Tweet
    • Tweet Trap
    • 16. Tweet Dates
    - Tweet Brushing
  • 17. Social Media
    Social Networking Sites
    Linkedin
    • Focus Groups
    • 18. Company Pages
    • 19. Discussion Forums
    • 20. Search on LINKEDIN
  • Mobile Media
    SMS Campaigns
    Short & Long Code
    WAP Advt
  • 21. Mobile Media
    SMS Campaigns
    • Are you lonely ?
    • 22. Know urAstro ?
    • 23. Buy NA PLOT
  • Mobile Media
    Short & Long Code
  • Mobile Media
    WAP Advt
    • Download Wallpapers
    • 26. Play games 2 win
    • 27. Etc…
  • Is Digital Media
    For B2B ???
  • 28. Customer Profile
    Who LIVES in ____________Country/State/ City/ Locality
    Is between ___ to ___ Age
    Whose Likes & Interests r ____
    Who is Single/Dead/will b Dead
    Who Speaks _____ Language
    Wears ____ kind of Clothes
    Is from _____ Culture etc…
  • 29. What’s
    Who’s
    Cost
    Idea
    After
    UR BIZ
    Customer
    Of 1 Cust
    Point of Sale
    Sales Service
  • 30. Shoot
    IF.A.Q
  • 31. Get in TOUCH
    nimit@outofthebox.in
    talk2@nimitshah.com
    9833252423
    Always happy to hear your queries
    Slightly more happy to resolve them
    Even more happy when PAID for it as well

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