Laxmi Nagar, located in East Delhi, is a bustling hub for education and training institutions, including those that offer digital marketing courses. digital marketing courses in Laxmi Nagar are designed to equip students with the skills and knowledge needed to excel in the field of digital marketing

2. What is Digital Marketing?
• Digital marketing means
to promote a brand
,website or product
globally .

3. Types Of Digital Marketing?
• Search engine optimization
• Search engine marketing
• Social media optimization
• Social media marketing
• Email marketing
• Affiliate marketing

4. Search Engine Optimization
• Search Engine
Optimization (SEO) is a
set of strategies and
techniques used to
increase the visibility of a
website or a web page in
a search engine's unpaid
results

5. Types of SEO?
• White hat seo
• Black hat seo
• Grey hat seo

6. White hat seo
• Search Engine Marketing (SEM) is a digital
marketing strategy used to increase the visibility
of a website in search engine results pages
(SERPs). While it often includes aspects of search
engine optimization (SEO), which optimizes a site
to achieve higher rankings in organic search
results, SEM mainly refers to paid search
advertising.

7. Black hat seo
• Search Engine Marketing (SEM) is a digital
marketing strategy used to increase the visibility
of a website in search engine results pages
(SERPs). While it often includes aspects of search
engine optimization (SEO), which optimizes a site
to achieve higher rankings in organic search
results, SEM mainly refers to paid search
advertising.

8. Grey hat seo
• Search Engine Marketing (SEM) is a digital marketing
strategy used to increase the visibility of a website in
search engine results pages (SERPs). While it often
includes aspects of search engine optimization (SEO),
which optimizes a site to achieve higher rankings in
organic search results, SEM mainly refers to paid search
advertising.

9. Division of seo
On page seo
 Meta tags
 Google web master tool
 Google analytic tool
 Site map creation
 Robot text
 URL canonial
 Goggle update
 Google disvow ttol
 url redirection
 Web content optimisation
Off page seo
 Directory submission
 Classified submission
 Social book marking submission
 Image submission and optimization
 Blog commenting
 ppt submission
 Pdf submission
 Video submission
 Profile submission
 Article submission
 Press release

10. What is search engine marketing?
• Search Engine Marketing
(SEM) is a digital marketing
strategy used to increase the
visibility of a website in
search engine results pages
(SERPs). While it often
includes aspects of search
engine optimization (SEO),
which optimizes a site to
achieve higher rankings in
organic search results, SEM
mainly refers to paid search
advertising.

11. What is social media optimiszation?
• Social Media Optimization
(SMO) is the process of
increasing awareness of a
product, brand, or event by
using various social media
outlets and communities to
generate viral publicity. It
encompasses strategies to
encourage users to share
content across their social
network to help a company
increase brand exposure and
broaden customer reach.

12. What is social media marketing?
• Social Media Marketing
(SMM) is the use of social
media platforms and
websites to promote a
product, service, or brand.
It involves creating content
that has been tailored to
the context of each
individual social media
platform in order to drive
user engagement and
sharing.

13. What is email marketing?
• Email marketing is a form
of direct marketing that
uses electronic mail as a
means of communicating
commercial or fundraising
messages to an audience.
In its broadest sense, every
email sent to a potential or
current customer could be
considered email
marketing.

14. What is affiliate marketing?
• Affiliate marketing is a
performance-based
marketing strategy in
which a business rewards
one or more affiliates for
each visitor or customer
brought by the affiliate's
own marketing efforts