Virtual world brands: R to S

The deﬁnitive guide to brands in virtual worlds

This report is updated every month as new brands and companies go virtual. Some brands with employee-based presences are excluded.

Randstad

Virtual job recruitment

Reebok

Customisable shoes Virtual store

Reuters Renault F1

Media events Reuters Infotainment Interaction and fanbase engagment

Reuters Renault Twingo

Media events Reuters Virtual racing Product launch Interaction and fanbase engagment

Reuters

Virtual news bureau Dedicated in-world reporter

Recreation of real Virtual news bureau world venue for global marketing

Sapphire Technologies

Donations Virtual recruitment

Save the Children

Donations Integrated marketing

Saxo Bank

Virtual financial services NPD

Sky News

Sky News Virtual news room

Sony BMG

Community building Artists platform

Sony in Gaia

STA Travel

World travel guides Cultural events Free virtual accomodation Themed areas

Starfruit

World travel guides Cultural events Virtual to real world Themed areas sales channel

Starwood Hotels and Aloft

A real-world virtual hotel Market research for new hotel brand Concept testing and user feedback

Sun Microsystems

Product platform NPD Future sales channel

Suruga Bank

Product education

Sunbelt Software

Virtual security products

The Sundance Channel

Entertainment destination

Swedish Embassy

Culture destination Events

http://www.kzero.co.uk	56
http://www.viralavatar.com	13
http://www.sltalk.de	7
http://slrank.com	5
http://www.avameo.de	2
http://www.netvibes.com	1
http://www.hanrss.com	1
http://danieledanese.blogspot.com	1

Virtual world brands: R to S

by KZero Worldswide on Dec 23, 2007

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Virtual world brands: R to S — Presentation Transcript