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The definitive guide
to brands in virtual worlds
This report is updated every month as
new brands and companies go virtual.
 Some brands with employee-based
       presences are excluded.
R
Randstad
Virtual job recruitment
Reebok
Customisable shoes




   Virtual store
Reuters




Renault F1
Media events
                        Reuters
             Infotainment




Interaction and
fanbase engagment
Reuters




Renault Twingo
Media events
                             Reuters

                  Virtual racing

Product launch


Interaction and
fanbase engagment
Reuters
Virtual news bureau


     Dedicated in-world
     reporter
Rixos
Recreation of real
Virtual news bureau
 world venue for
 global marketing
S
Sapphire Technologies
Donations




Virtual recruitment
Save the Children
Donations




Integrated
marketing
Saxo Bank
Virtual financial services




 NPD
Sky News
Sky News



           Virtual news
           room
Sony BMG
Community
 building




Artists platform
Sony in Gaia
STA Travel
World travel guides

                      Cultural events




                 Free virtual
                 accomodation

  Themed areas
Starfruit
World travel guides

                      Cultural events




Virtual to real world
  Themed areas
sales channel
Starwood Hotels and Aloft
A real-world virtual hotel




Market research for
new hotel brand



             Concept testing and
                  user feedback
Sun Microsystems
Product platform




NPD   Future sales channel
Suruga Bank
Product education
Sunbelt Software
Virtual security products
The Sundance Channel
Entertainment
destination
Swedish Embassy
Culture destination


                  Events
T

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Virtual world brands: R to S