Brands in Virtual Reality

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A presentation showing official and unofficial branded virtual reality experiences for the Oculus Rift.

Brands in Virtual Reality

  1. 1. Brands in Virtual Reality Official and Unofficial IP’s and Brands in Virtual Reality
  2. 2. About KZero Consulting, Analytics, Insight
  3. 3. KZero services Sectors: Virtual worlds, virtual goods, virtual reality, social gaming, MMOs, augmented reality Start-ups / Pre-launch: Business planning, market sizing, financial modeling, strategic guidance, launch planning Operational companies: Marketing strategy, product development, user analysis, market entry planning, partnerships/busdev Brands: Media planning, campaign creation, virtual brand strategy For VC’s/Investors: Deal-flow, investment analysis, market sizing
  4. 4. KZero Clients
  5. 5. Media References
  6. 6. About this presentation Games and apps: We’ve included virtual reality experiences created for the Oculus Rift. Official games/apps: Oculus Rift experiences created by brands and IP’s themselves or via their digital agencies. Marked with an ‘O’. Unofficial games/apps: Oculus Rift experiences created without the permission of the brand or IP. Marked with an ‘U’. Downloads: These games/apps can be downloaded (if published) from the WeArVR gaming portal: WeArVR.com. Updates: We’ll be updating this presentation weekly.
  7. 7. A
  8. 8. America’s Cup (O) Simulation and Training
  9. 9. Audi (O) Audi TT UK launch
  10. 10. Audi (O) Goodwood driving experience
  11. 11. B
  12. 12. Bat Man: The Cave (U) Re-creating iconic scenes/sets
  13. 13. Bladerunner (U) Deckhard’s apartment
  14. 14. Bloomberg (O) Virtual News Terminal
  15. 15. BBC (O) Virtual News Room
  16. 16. BBC (O)
  17. 17. C
  18. 18. Chuck E. Cheese’s (O) Virtual Ticket Blaster Experience
  19. 19. E
  20. 20. England Rugby Team (O) Mirror world experience
  21. 21. F
  22. 22. Ferrari (O) Product demonstrations
  23. 23. Ford (O) Product demonstrations and NPD
  24. 24. G
  25. 25. Game of Thrones (O) Re-creating iconic scenes/sets
  26. 26. I
  27. 27. Into the Storm (O) Comic Con experience
  28. 28. Iron Man (U) Re-creating iconic scenes/sets
  29. 29. J
  30. 30. Jerry’s Place (U) Re-creating iconic scenes/sets
  31. 31. L
  32. 32. Lexus (O) RC F Test Drive
  33. 33. M
  34. 34. The Matrix (U) The Matrix Construct: Simulation
  35. 35. Marriot (O) Time Travel Teleporter
  36. 36. Mountain Dew (O) The Dew VR Experience
  37. 37. Monarch (O) Expo support: Virtual skiing
  38. 38. Moviestar Yamaha (O) MotoGP experience
  39. 39. N
  40. 40. NBC ‘The Voice’ (O) On-tour fan demo
  41. 41. NMRA Insurance (O) Tech Demo
  42. 42. O
  43. 43. Oakley (O) Sports Experience
  44. 44. P
  45. 45. Paramount (O) Intersteller
  46. 46. R
  47. 47. Red Bull (O) Air Race Experience
  48. 48. S
  49. 49. Sacramento Kings (O) Stadium Tour
  50. 50. Serenity (U) Spaceship Re-creation
  51. 51. Sochi 2014 Olympics (O) Virtual skiing
  52. 52. Southpark (U) Walkthrough
  53. 53. Re-creating iconic scenes/sets Star Trek Voyager (U)
  54. 54. Star Wars (U) Re-creating iconic scenes/sets
  55. 55. Subaru (O) Motosports experience
  56. 56. Suzuki (O) Expo support: Branded game experience
  57. 57. T
  58. 58. Tesco (O) Mirror world experience
  59. 59. Topshop (O) Mirror world experience
  60. 60. Tron (U) Branded game experience
  61. 61. V
  62. 62. Volvo (O) XC90 Test Drive Teaser
  63. 63. X
  64. 64. X-Men (O) Comic Con Experience
  65. 65. Other KZero presentations you may like Universe Chart: Virtual worlds and MMO’s shown by registered account size, average user age and launch date. Branded Virtual Goods: Brands and IPs using virtual goods. Virtual Reality Market Sizing: Unit sales, active users and revenue forecasts for the consumer Virtual Reality sector. Virtual Reality State of the Market: An assessment of the current state of the Consumer Virtual Reality marketplace. Order these reports from our website.
  66. 66. kzero.co.uk @KZeroWorldswide

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