1.
Brands in Virtual Reality
Official and Unofficial IP’s and Brands in Virtual Reality

2.
About KZero Consulting, Analytics, Insight

3.
KZero services
Sectors: Virtual worlds, virtual goods, virtual reality, social gaming, MMOs,
augmented reality
Start-ups / Pre-launch: Business planning, market sizing, financial modeling,
strategic guidance, launch planning
Operational companies: Marketing strategy, product development, user
analysis, market entry planning, partnerships/busdev
Brands: Media planning, campaign creation, virtual brand strategy
For VC’s/Investors: Deal-flow, investment analysis, market sizing

4.
KZero Clients

5.
Media References

6.
About this presentation
Games and apps: We’ve included virtual reality experiences created for the
Oculus Rift.
Official games/apps: Oculus Rift experiences created by brands and IP’s
themselves or via their digital agencies. Marked with an ‘O’.
Unofficial games/apps: Oculus Rift experiences created without the
permission of the brand or IP. Marked with an ‘U’.
Downloads: These games/apps can be downloaded (if published) from the
WeArVR gaming portal: WeArVR.com.
Updates: We’ll be updating this presentation weekly.

7.
A

8.
America’s Cup (O) Simulation and Training

9.
Audi (O)
Audi TT UK launch

10.
Audi (O)
Goodwood driving experience

11.
B

12.
Bat Man: The Cave (U)
Re-creating iconic scenes/sets

13.
Bladerunner (U)
Deckhard’s apartment

14.
Bloomberg (O)
Virtual News Terminal

15.
BBC (O)
Virtual News Room

16.
BBC (O)

17.
C

18.
Chuck E. Cheese’s (O)
Virtual Ticket Blaster Experience

19.
E

20.
England Rugby Team (O)
Mirror world experience

21.
F

22.
Ferrari (O)
Product demonstrations

23.
Ford (O)
Product demonstrations and NPD

24.
G

25.
Game of Thrones (O)
Re-creating iconic scenes/sets

26.
I

27.
Into the Storm (O)
Comic Con experience

28.
Iron Man (U)
Re-creating iconic scenes/sets

29.
J

30.
Jerry’s Place (U) Re-creating iconic scenes/sets

31.
L

32.
Lexus (O) RC F Test Drive

33.
M

34.
The Matrix (U)
The Matrix Construct: Simulation

35.
Marriot (O)
Time Travel Teleporter

36.
Mountain Dew (O)
The Dew VR Experience

37.
Monarch (O)
Expo support: Virtual skiing

38.
Moviestar Yamaha (O)
MotoGP experience

39.
N

40.
NBC ‘The Voice’ (O) On-tour fan demo

41.
NMRA Insurance (O) Tech Demo

42.
O

43.
Oakley (O) Sports Experience

44.
P

45.
Paramount (O) Intersteller

46.
R

47.
Red Bull (O) Air Race Experience

48.
S

49.
Sacramento Kings (O)
Stadium Tour

50.
Serenity (U) Spaceship Re-creation

51.
Sochi 2014 Olympics (O) Virtual skiing

52.
Southpark (U) Walkthrough

53.
Re-creating iconic scenes/sets
Star Trek Voyager (U)

54.
Star Wars (U)
Re-creating iconic scenes/sets

55.
Subaru (O)
Motosports experience

56.
Suzuki (O) Expo support:
Branded game experience

57.
T

58.
Tesco (O) Mirror world experience

59.
Topshop (O)
Mirror world experience

60.
Tron (U) Branded game experience

61.
V

62.
Volvo (O) XC90 Test Drive Teaser

63.
X

64.
X-Men (O) Comic Con Experience

65.
Other KZero presentations you may like
Universe Chart: Virtual worlds and MMO’s shown by registered account size,
average user age and launch date.
Branded Virtual Goods: Brands and IPs using virtual goods.
Virtual Reality Market Sizing: Unit sales, active users and revenue forecasts
for the consumer Virtual Reality sector.
Virtual Reality State of the Market: An assessment of the current state of
the Consumer Virtual Reality marketplace.
Order these reports from our website.

66.
kzero.co.uk
@KZeroWorldswide