Respect Your Game while Profiting from Brand Dollars and Mature Tech

1. Ad Monetization 2014:
Respect Your Game while
Profiting from Brand
Dollars and Mature Tech
Dan Laughlin - VP Business Development, hyprMX
Casual Connect USA
7/24/14

2. Premium Experience + Meaningful Revenue
Ad Monetization Evolved:
hyprMX

3. hyprMX
Fortune 500 brand video ads
for mobile and web games

4. Publishers running hyprMX
hyprMX

5.
WHAT’S
RIGHT or WRONG
WITH THESE
PICTURES

6. hyprMX

7. hyprMX

8. hyprMX

9. hyprMX

10. Most games only monetize a fraction of users hyprMX

11. Uneven payouts across mobile platforms
Android eCPMs
are 50% of iOS
hyprMX

12. Influx of Brand Spending
Adoption of IAB standards
Maturing ad tech and services
The Solutions are Here
hyprMX

13. Influx of Brand Spending hyprMX
US Digital Ad Spending ($B), by Channel, 2012-2018
Source: eMarketer, March 2014
Desktop Mobile

14. Influx of Brand Spending hyprMX

15. Uno & Friends hyprMX

16. Dragon City hyprMX

17. MRAID
Common API for Rich Media
VAST
Universal XML schema for Video
VPAID
Interactive experience for Video
Open RTB 2.0
Programmatic buying standards
Adoption of IAB Standards hyprMX

18. Video Networks:
hyprMX, AdColony, Flurry, Vungle
Video Mediators:
SponsorPay, Supersonic, Mopub (non-rewarded)
Display Networks:
iAd, Millennial, Admob, Applovin, Chartboost
Display Mediators & RTB Marketplaces:
Mopub, Google, Smaato, Flurry
hyprMXMaturing Ad Tech & Services

19. Game Genre —> Ad Fit
• Core/Strategy
• Mgmt/Sim
• Poker
Moderate to High
Frequency
!
Low to Moderate
Retention
Currency
Highly Valued
Rewarded Video
• Runner
• Social Turn
• Match3/Puzzle
Moderate
Frequency
!
High
Retention
!
Currency
limited
Mix of banners
& Interstitials
• Action
• Racing
• Slots
!
Varied
Frequency
!
Moderate
Retention
Currency
Moderately Valued
Mix of Interstitials &
Rewarded Video
hyprMX

20. hyprMX
Keep Your Premium Experience

21. Contact:
dan@hyprmx.com
Dan Laughlin
dan@hyprmx.com