Virtual world brands: D To L

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Real world brands in virtual worlds. D to L. A KZero Worldswide presentation

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Virtual world brands: D To L

  1. 1. The definitive guide to brands in virtual worlds
  2. 2. This report is updated every month as new brands and companies go virtual. Some brands with employee-based presences are excluded.
  3. 3. D
  4. 4. Dell
  5. 5. In-world order construction Customer service Sales
  6. 6. E
  7. 7. Electrolux
  8. 8. Europ Assistance
  9. 9. Orientation and virtual insurance Customer service Sales
  10. 10. F
  11. 11. Ford
  12. 12. Customer service Integration with real world Sales expo
  13. 13. Fox Atomic
  14. 14. Integrated marketing Movie marketing Immersive experiences
  15. 15. 1-800 Flowers
  16. 16. Customer service Virtual tax advice Floral competitions
  17. 17. Fujitsu
  18. 18. G
  19. 19. Galveston Tourist Board
  20. 20. Customer service Virtual tax advice Region replication for global marketing
  21. 21. H
  22. 22. H&R Block
  23. 23. Virtual tax advice Customer service Product information
  24. 24. Virtual Hills: MTV TV show brand extension and community building
  25. 25. Hublot
  26. 26. Virtual tax advice Product information Branded experience
  27. 27. I
  28. 28. IBM
  29. 29. Sales channel Virtual customer NPD demos service Internal global meetings
  30. 30. K
  31. 31. Kelly Services
  32. 32. Virtual job training
  33. 33. L
  34. 34. Laguna Beach: MTV TV show brand extension and community building
  35. 35. Level 3
  36. 36. Corporate showcase Platform for future opportunities

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