The definitive guide
to brands in virtual worlds
This report is updated every month as
new brands and companies go virtual.
 Some brands with employee-based
       presenc...
M
Major League Baseball
Gaming destination




               Fan base support
Mazda
Promotion of new real world concept car
Mercedes Benz
Virtual test drives


Target market
outreach


Virtual events




 In-world product launch - the new C Class
Microsoft
In-world Vista
launch
                     Virtual programming




Developer platform
Movietickets.com
Website support




    Community building
Streaming trailers




 Community building
MTV: Laguna Beach
Entertainment destination

Competitions
N
NBA
Brand leverage



Interactive games



                    Video streaming of
                    games

   Virtual store
Nesquik
Netherland
Tourist Board
Brand leverage



Interactive games

Global tourism
marketing
                    Video streaming of
                    g...
Nissan
Integrated
                     marketing campaign




Pre-launch marketing for Nissan Sentra
No.7   Avatar customisation
O
Orange   Resident
         engagement
P
PA Consulting
Virtual seminars and presentations




                         Internal meetings
Pergeot
Virtual seminars and presentations




                       Prototype demos


New product launch
Phils Supermarket
Playboy
Streaming media

Virtual store cars
  Customised
Pontiac
Competitions and events
Customised cars
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Virtual world brands: M To P

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Real world brands in virtual worlds. M to P. A KZero Worldswide presentation

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Virtual world brands: M To P

  1. 1. The definitive guide to brands in virtual worlds
  2. 2. This report is updated every month as new brands and companies go virtual. Some brands with employee-based presences are excluded.
  3. 3. M
  4. 4. Major League Baseball
  5. 5. Gaming destination Fan base support
  6. 6. Mazda
  7. 7. Promotion of new real world concept car
  8. 8. Mercedes Benz
  9. 9. Virtual test drives Target market outreach Virtual events In-world product launch - the new C Class
  10. 10. Microsoft
  11. 11. In-world Vista launch Virtual programming Developer platform
  12. 12. Movietickets.com
  13. 13. Website support Community building
  14. 14. Streaming trailers Community building
  15. 15. MTV: Laguna Beach
  16. 16. Entertainment destination Competitions
  17. 17. N
  18. 18. NBA
  19. 19. Brand leverage Interactive games Video streaming of games Virtual store
  20. 20. Nesquik
  21. 21. Netherland Tourist Board
  22. 22. Brand leverage Interactive games Global tourism marketing Video streaming of games
  23. 23. Nissan
  24. 24. Integrated marketing campaign Pre-launch marketing for Nissan Sentra
  25. 25. No.7 Avatar customisation
  26. 26. O
  27. 27. Orange Resident engagement
  28. 28. P
  29. 29. PA Consulting
  30. 30. Virtual seminars and presentations Internal meetings
  31. 31. Pergeot
  32. 32. Virtual seminars and presentations Prototype demos New product launch
  33. 33. Phils Supermarket
  34. 34. Playboy
  35. 35. Streaming media Virtual store cars Customised
  36. 36. Pontiac
  37. 37. Competitions and events Customised cars

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