1.
Virtual
hart
eality
R for
Q1
2014
Sector
Radar
C
12
Key
Segments
for
consumer
VR
adoption

2.
About
KZero
Consulting,
Analytics,
Insight

3.
KZero
services
Sectors:
Virtual
reality,
virtual
worlds/MMOs,
virtual
goods,
casual
gaming,
augmented
reality
Start-­‐ups
/
Pre-­‐launch:
Business
planning,
market
sizing,
financial
modelling,
strategic
guidance,
launch
planning
Operational
companies:
Marketing
strategy,
product
development,
user
analysis,
market
entry
planning,
partnerships/
busdev
Brands:
Media
planning,
campaign
creation,
virtual
brand
strategy
For
VC’s/Investors:
Deal-­‐flow,
investment
analysis,
market
sizing

4.
Clients

5.
Media
References

6.
Virtual
Reality
Radar
Chart
Explained
Sectors:
We
have
identified
12
key
consumer
sectors
where
we
believe
there
will
be
commercial
activity.
Each
sector
shows
the
year
when
they’ll
be
initial
consumer
take-­‐up
/
product
launches.
VW
/
MMO
Ports:
Existing
browser/monitor
based
virtual
worlds
and
MMOs
ported
over
to
virtual
reality.
Gambling:
Casinos
and
other
gambling
activities.
Sports:
Passive
and
active
sports
simulates
in
virtual
reality.
Social
Worlds:
Avatar-­‐based
virtual
worlds
based
around
socialisation.
LifeLogging:
Virtual
reality
being
used
as
the
output
channel
with
augmented
reality
being
the
input.

7.
Virtual
Reality
Radar
Chart
Explained
Adult
Themes:
Virtual
reality
concepts
for
adult
users.
Education
/
Training:
Virtual
reality
applications
for
consumer
training
and
education
purposes.
UGC:
Virtual
reality
worlds
based
on
User
Generated
Content.
Casual
/
Puzzle
Games:
Simple
games
based
around
casual
and
puzzle
games.
Simulation
Games:
Non-­‐VW
based
first
person
simulation
games.
New
Concept
MMOs/VWs:
Brand-­‐new
VW
and
MMO
concepts
created
specifically
to
exploit
the
features
of
virtual
reality.
Mirror
Worlds:
Virtual
reality
applications
based
on
re-­‐creating
real-­‐
world
places.

8.
Virtual
Reality:
Key
Sectors
with
Launch
Timings

9.
New'Concept'MMOs'/'VWs
VW/MMO/FPS'Ports
kzero.co.uk
Consumer'
Virtual'Reality'
Sectors:''
Q1'2014'Radar
30yrs&old+
Simulation'Games
Gambling
Commercial'Launch'in
20yrs&old+
2014
2015
2016
Casual'/'Puzzle'
Games
Sports
10yrs&old+
Sponsored by
30yrs old+
20yrs&old+
10yrs&old+
UGC
10yrs&old+
20yrs&old+
30yrs&old+
Social'Worlds
10yrs&old+
20yrs&old+
Education''/'
Training
30yrs&old+
Adult'Themes
LifeLogging
Mirror'Worlds

10.
Virtual
Reality:
Early
Stage
Game
Demos
&
Prototypes
etc.

11.
Further
Information
Virtual
Reality
News
Weekly:
Read
our
weekly
email
covering
the
Consumer
Virtual
Reality
marketplace.
Sign-­‐
up
at
kzero.co.uk/virtual-­‐reality/.
State
of
the
Market
full
report:
Order
the
full
KZero
consumer
virtual
reality
report
from
kzero.co.uk/insight-­‐
research/
Virtual
Reality
Market
Sizing
presentation.
Order
the
full
KZero
consumer
virtual
reality
market
sizing
and
revenue
report
from
kzero.co.uk/insight-­‐research/
Twitter:
twitter.com/KZeroWorldswide
Facebook:
facebook.com/KZeroWorldswide