Real world brands in virtual worlds. D to L. A KZero Worldswide presentation

1. The definitive guide
to brands in virtual worlds

2. This report is updated every month as
new brands and companies go virtual.
Some brands with employee-based
presences are excluded.

3. D

4. Dell

5. In-world order construction
Customer service
Sales

6. E

7. Electrolux

8. Europ
Assistance

9. Orientation and virtual insurance
Customer service
Sales

10. F

11. Ford

12. Customer service
Integration with real world
Sales
expo

13. Fox Atomic

14. Integrated
marketing
Movie marketing
Immersive
experiences

15. 1-800 Flowers

16. Customer service
Virtual tax advice
Floral competitions

17. Fujitsu

18. G

19. Galveston Tourist Board

20. Customer service
Virtual tax advice
Region replication for global
marketing

21. H

22. H&R Block

23. Virtual tax advice
Customer service
Product information

24. Virtual Hills: MTV
TV show brand
extension and
community building

25. Hublot

26. Virtual tax advice
Product information
Branded experience

27. I

28. IBM

29. Sales channel
Virtual customer NPD demos
service
Internal global meetings

30. K

31. Kelly Services

32. Virtual job training

33. L

34. Laguna Beach: MTV
TV show brand
extension and
community building

35. Level 3

36. Corporate showcase
Platform for future opportunities