Service Design Policy Trends 2015-2025

WWW.PDRONLINE.CO.UK / © PDR 2015

SERVICE DESIGN IN POLICY TRENDS 2015-2025
Service design in policy
trends 2015-2020
ANNA WHICHER
HEAD OF INNOVATION POLICY
PAUL THURSTON
HEAD OF SERVICE DESIGN

why. what next?

Design for government
& design for policy

Just look at the
programme here

28% presentations from
government employees

12% specifically focused
on using design methods
to create public policy

“A more systematic use of design as a tool for
user-centred and market-driven innovation
in all sectors of the economy, complementary
to R&D, would improve European competitiveness.
Analyses of the contribution of design show that
companies that strategically invest in design tend
to be more profitable and grow faster.”
EUROPEAN COMMISSION - ACTION PLAN FOR DESIGN-DRIVEN INNOVATION

STAGE 1
NO DESIGN
STAGE 2
DESIGN AS STYLING
STAGE 3
DESIGN AS PROCESS
STAGE 3
DESIGN AS STRATEGY

INNOBAROMETER 2015 : THE INNOVATION TRENDS AT EU ENTERPRISES
SEPTEMBER 2015
http://ec.europa.eu/growth/industry/innovation/facts-figures/innobarometer/index_en.htm
STAGE 1
NO DESIGN
STAGE 2
DESIGN AS STYLING
STAGE 3
DESIGN AS PROCESS
STAGE 3
DESIGN AS STRATEGY
EU: 55%
EU: 14%
EU: 18%
EU: 13%

STAGE 1
NO DESIGN
STAGE 2
DESIGN AS STYLING
STAGE 3
DESIGN AS PROCESS
STAGE 3
DESIGN AS STRATEGY
EU: 55%
US: 63%
EU: 14%
US: 8%
EU: 18%
US: 15%
EU: 13%
US: 14%
INNOBAROMETER 2015 : THE INNOVATION TRENDS AT EU ENTERPRISES
SEPTEMBER 2015
http://ec.europa.eu/growth/industry/innovation/facts-figures/innobarometer/index_en.htm

DESIGNERS USERS
SUPPORT
PROMOTION
A
CTO
RS
GOVERNMENT
FUND
IN
G
RESEARCH
EDUCATIO
N
DESIGN
INNOVATTION
ECOSYSTEM

Agile procurement
Specialised design support
Strategic investment
Training for service design
Design for policy making
Design in innovation programmes
Design & research get closer
Rewrite the job spec
Government as SD agency
1: USERS
2: SUPPORT
3: PROMOTION
4: ACTORS
5: GOVERNMENT
6: FUNDING
7: RESEARCH
8: EDUCATION
9: DESIGNERS
9 TRENDS
DESIGNERS USERS
SUPPORT
PROMOTION
A
CTO
RS
GOVERNMENT
FUNDIN
G
RESEARCH
EDUCATIO
N
DESIGN
INNOVATTION
ECOSYSTEM

1: USERS
Agile procurement will
become the norm.
DESIGNERS USERS
SUPPORT
PROMOTION
A
CTO
RS
GOVERNMENT
FUNDIN
G
RESEARCH
EDUCATIO
N
DESIGN
INNOVATTION
ECOSYSTEM

1: USERS
http://tinyurl.com/pwovleb WWW.PDRONLINE.CO.UK / © PDR 2015

2: SUPPORT
Growth in specialised
design support
programmes
DESIGNERS USERS
SUPPORT
PROMOTION
A
CTO
RS
GOVERNMENT
FUNDIN
G
RESEARCH
EDUCATIO
N
DESIGN
INNOVATTION
ECOSYSTEM

2: SUPPORT

3: PROMOTION
Design promotion
will be treated as a
strategic investment
DESIGNERS USERS
SUPPORT
PROMOTION
A
CTO
RS
GOVERNMENT
FUNDIN
G
RESEARCH
EDUCATIO
N
DESIGN
INNOVATTION
ECOSYSTEM

3: PROMOTION
Why and evidence
Design promotion
will be treated as a
strategic investment
Photo: lauraklehmann
3: PROMOTION

4: ACTORS
Thirst for knowledge.
Increase in courses
and training for SD.
DESIGNERS USERS
SUPPORT
PROMOTION
A
CTO
RS
GOVERNMENT
FUNDIN
G
RESEARCH
EDUCATIO
N
DESIGN
INNOVATTION
ECOSYSTEM

4: ACTORS
WWW.PDRONLINE.CO.UK / © PDR 2015http://pdronline.co.uk/service-design/the-greenhouse

5: GOVERNMENT
Using design for policy
making (not just for
service development)
DESIGNERS USERS
SUPPORT
PROMOTION
A
CTO
RS
GOVERNMENT
FUNDIN
G
RESEARCH
EDUCATIO
N
DESIGN
INNOVATTION
ECOSYSTEM

5: GOVERNMENT
Why and evidence
Using design for policy
making (not just for
service development)
5: GOVERNMENT

6: FUNDING
Design in innovation
programmes
DESIGNERS USERS
SUPPORT
PROMOTION
A
CTO
RS
GOVERNMENT
FUNDIN
G
RESEARCH
EDUCATIO
N
DESIGN
INNOVATTION
ECOSYSTEM

6: FUNDING

7: RESEARCH
Design & research
get closer
DESIGNERS USERS
SUPPORT
PROMOTION
A
CTO
RS
GOVERNMENT
FUNDIN
G
RESEARCH
EDUCATIO
N
DESIGN
INNOVATTION
ECOSYSTEM

8: EDUCATION
Job specifications for
policy makers will include
design skills as standard
DESIGNERS USERS
SUPPORT
PROMOTION
A
CTO
RS
GOVERNMENT
FUNDIN
G
RESEARCH
EDUCATIO
N
DESIGN
INNOVATTION
ECOSYSTEM

1
EUROPEAN COMMISSION
DIRECTORATE GENERAL
JOINT RESEARCH CENTRE
DDG.02 Unit – Foresight and Behavioral Insights
Bruxelles, 27/07/2015
Provision of consultancy services supporting the activities
of the EU Policy Lab in 3 Lots
Technical Specifications
(Procedure no. JRC/BRU/2015/DDG.02/0017/OC)
Ref. Ares(2015)3323707 - 10/08/2015EUROPEAN UNION
Publication of Supplement to the Official Journal of European Union
2, rue Mercier, L-2985 Luxembourg Fax: (352) 29 29 42 670
Email: sourcing@emptoris.com Info & online forms: http://sourcing.emptoris.com
1 / 10
PRIOR INFORMATION NOTICE
Learning and Development
Services
SECTION I: CONTRACTING AUTHORITY
I.1 NAME, ADDRESS AND CONTACT POINT(S)
Official Name
The Minister for the Cabinet Office acting through Civil Service Learning (CSL) and its Agent Crown
Commercial Service (CCS).
Postal Address
9th Floor The Capital Old Hall Street
Town
Liverpool
Postal Code
L3 9PP
Country
United Kingdom
For the attention of
__________________________________________________________________________________________
Contact Point(s)
___________________________________________________________
Telephone
+44 3450103503
Email(s)
supplier@crowncommercial.gov.uk
eenablement@crowncommercial.gov.uk
Fax
____________________________
Internet Address(es) (If applicable):
General address of the Contracting Authority
http://www.gov.uk/ccs
Address of the Buyer profile
https://gpsesourcing.cabinetoffice.gov.uk
Further Information can be obtained at
As in above mentioned contact point(s)
I.2 TYPE OF CONTRACTING AUTHORITY
Contracting Authority
Ministry or any other National or Federal Authority, including their regional or local subdivisions
Main Activity(s)
8: EDUCATION

9: DESIGNERS
Government as SD
agency to government
DESIGNERS USERS
SUPPORT
PROMOTION
A
CTO
RS
GOVERNMENT
FUNDIN
G
RESEARCH
EDUCATIO
N
DESIGN
INNOVATTION
ECOSYSTEM

We’d love to talk if you’re
awhicher@pdronline.co.uk pthurston@pdronline.co.uk

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