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a collection of work we have create and executed over the years

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  1. 1. ABOUT US implementing ideas that Ignition is a creative agency that specialises in devising and ral to all that we do.  Ideas that makes brands stand out from the clutter.  The idea is cent are innovative, relevant and engaging. Our experience is broad and services diverse.  This stems from our belief that the idea should always come first and then find the best way to present it.  Unlike many agencies, we’re not constrained by certain, predictable media choices which in itself helps our ideas stand out. Our campaigns always have a grounding in a qualitative unde rstanding of our target consumer.  This is supported by a solid media strategy and clever tactical delivery. We have worked with many of world's largest and most successful brands in a range of markets including retail, FMCG, automotive, cosmetics and film. Some of our clients include Foster’s Group, Microsoft, IKEA, Motorola, Kellogg’s, National Foods and Nivea. Ignition is based in Richmond Melbourne. Where others copy we create
  2. 2. O U R W O R K Where others copy we create
  3. 3. Client: Honda Australia Brand: ASIMO - Alive and Unplugged Tour Media Channel: Event Management Location: Nationwide Timing: October to December 2007 Brief: Develop a stageshow for ASIMO that appeals to both adults and children. Develop an overall theme for the tour to be used by all agencies that communicates Honda's brand values to a wider audience in so doing raise ASIMO's 29% public awareness level to more than 50% Nationally. Solution: Team Ignition created a world first in terms of showcasing ASIMO by creating a touring stage show and infrastructure that was supported ATL with TV outdoor and press and BTL with PR and local press. R E S U LT S : Generated over $3 Million in Publicity Created a first ever show format unprecedented anywhere else in the world Showed ASIMO to 38,000 people who attended the 123 shows Achieved a 64% awareness rate from the previous 29% Where others copy we create
  4. 4. Type: Event Production PR Logistics Where others copy we create
  5. 5. Client: IKEA Brand: IKEA (Homebush and Logan) Media Channel: Ambient / guerrilla marketing Location: Sydney and Brisbane Timing: 2005 to present Brief: Devise and implement an ambient marketing activity that can be deployed close to a new store opening to generate immediate awareness Solution: Developed the ‘IKEA Swing Tag’ campaign. Over 50,000 IKEA price tags of various shapes and sizes were hung overnight for Homebush Bay Drive store opening. The signs were hung from street furniture that had relevance to the items mentioned on the tags. R E S U LT S : Activity has been adopted globally by IKEA and used as part of marketing mix for all store openings. Where others copy we create
  6. 6. Type: Launch Sponsorship Experiential Stunt Guerilla Event Where others copy we create
  7. 7. Client: Foster’s Brand: Crown Lager Media Channel: Event and sponsorship leveraging Location: Nationwide Timing: September to March 2009 Brief: Create a Crown Lager experience to leverage profile sponsorship properties around Brownlow, Aria’s, Allan Border Medal. Solution: Design a brand tool kit to create a consistent and distinct Crown Lager experience to suit each event, targeting red carpet and VIP areas. R E S U LT S : Generated huge Kudos for the brand Generated in excess of $800,000 in major exposure for the through Television, Press, Online and Radio. Where others copy we create
  8. 8. Type: Sponsorship Experiential Design Event Where others copy we create
  9. 9. Client: Foster’s Brand: Wolf Blass Media Channel: Event and sponsorship Location: Melbourne Timing: December / January 08/09 Brief: To design, build and manage a luxury experiential space at the MCG Boxing Day Test 2008 to leverage Wolf Blass’ sponsorship of the cricket. Solution: Working with Foster’s Sponsorship & Communications Departments, Cricket Australia and the MCG, we designed a luxury branded space for VIP guests to the Boxing Day Test 2008. This involved removal of 100 seats and installing custom- built cushioned seating. The area included considerable signage in order to be picked up by Channel 9 cameras and invited Press. On the day, full catering was provided along with Wolf Blass goodie bags for all guests. R E S U LT S : Publicity in excess of $900,000 including coverage on stadium big screen, Channel 9 cross with Michael Slater interviewing guests, Cricket Australia TV, Herald Sun and Sunday Herald Sun, ABC and 3AW radio coverage. Where others copy we create
  10. 10. Type: Event Sponsorship Design Where others copy we create
  11. 11. Other cool stuff Branded space: :Grass-vertising Pop up: Where others copy we create
  12. 12. W O R K F R O M T H E S T U D I O Where others copy we create
  13. 13. Ignition ID was born out our need to find identity solutions for the work we were producing on the MARKETING side of the business. Often run as stand alone campaigns, we would produce websites, Point of sale, logo’s, merchandise and more to support the project work we were running. Now days Ignition ID boasts its own stable of clients covering a broad sector from: Fashion Sport Lifestyle & entertainment White Goods Finance FMCG Ye l l o w G o o d s Industrial If you are a business with little or no online presence and identity then you need to speak with ID Where others copy we create
  14. 14. There are four sides to ID: Design Web Development · Logo Design · Web Site Design · Corporate branding (business cards, stationery) · Flash Development · Art direction · XHTML / CSS development · Signage / Corporate environments · E-commerce solutions · Uniforms and Vehicle Livery · Domain Name Registration · Packaging Design Development · Website Hosting · Consulting · Web Site Maintenance & Updates · Search Engine Optimization · CMS Management · Internet Marketing (e.g E-flyer) Illustration Video Editing Various styles including · High End Video Production · Oils · Post Production · Gauche · Sound Editing/Design · Acrylic · Internet Media - Broadcast Television · Illustrator (Vector) · Photoshop (Raster) · Corel Painter (Digital Painting) · Various styles such as Comic Books, Children’s Book, Informational. · CAD illustration Where others copy we create
  15. 15. :Logo :Web :Corporate iD :Logo :Web :Logo :Web :Corporat e iD
  16. 16. .au
  17. 17. :Freehand :Illustrator :Illustrator :Photoshop :3D (Mash up)
  18. 18. C O N T A C T M e l b o u r n e : 17a Palmer Parade, Richmond VIC 3121 T 61 3 9427 7897 F 61 3 9425 9642 E Where others copy we create