47. ‣ Depends on strategy — personal vs. professional (recruitment vs.
business development)
‣ Connections vs. company page followers
‣ Company page views
‣ Group membership, participation, and demographics
‣ Unique visitors
‣ Page clicks
‣ Referring links on site
‣ Leads
LinkedIn measurement
50. ‣ Apple
‣ Salesforce
‣ Facebook
‣ Google
‣ Amazon
‣ Microsoft
‣ Uber
‣ Unilever
‣ Coca-Cola
‣ Johnson & Johnson
Top 10 companies on linkedIn – “top attractors”
Source: LinkedIn