1. November 2, 2010
Achieving Success Across
Multiple Platforms & Partners

2. NBC Universal…Depth of Mobile Experience
Mobile Video iPhone appsMessaging Social MediaMobile Web
12
Brands
5
Platforms
10+
Partners

3. Vancouver 2010…Extending Reach Via Mobile
 87.0M WAP Page Views
 15.9M WAP Visits
 2M Mobile Video Streams
 #1 Free Sport App during
first week of games
 Major presence on mobile
partners’ WAP decks

4. ND Football…Building Viewership Via Mobile
 Cross Partner Support
 On deck
 On line
 Banner ads
 App: +10% To Date YOY on
Premium Live Video Purchase
 Significant Shift in Consumption
 Video Clips: -19% To Date YOY
 Live Stream:+35% To Date YOY
iPhone App
Video Clips
Live StreamingMobile Web

5. Goals…3A’s: Awareness, Alignment and Agreement
Making Mobile Partnerships Succeed
Go To Market Timetable…Everyone on Same Page
Marketing Support…Skin in the Game
Performance Metrics…Availability and Definition of Success