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Mig overview v5


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Mig overview v5

  1. 1. It’s Mobile Interactive Group.<br />Hello.<br />
  2. 2. 7/1/11<br />2<br />If your plans don’t include mobile then your plans aren’t finished.Mobile Interactive Group, delivering world-class mobile platforms and solutions.<br />
  3. 3. Who are Mobile Interactive Group?<br />MIG is a leader in the provision of interactive mobile platforms and services<br /> Privately owned, high growth business employing 190 people globally<br /> 100% owned proprietary mobile technology combined with mobile marketing expertise <br />Offices in USA, UK, Netherlands, Belgium & Australia<br /> Ranked No.1 in the Deloitte Technology Fast 500 EMEA: Fastest Growing Company <br />7/1/11<br />3<br />
  4. 4. What do we do?<br />7/1/11<br />4<br /><ul><li>We change the way people interact with brands and organisations via mobile devices
  5. 5. We combine innovation and mobile design skills with specialist in house mobile technology
  6. 6. We make it simple for our customers to integrate mobile into their business
  7. 7. We deliver 360º mobile solutions with impact</li></li></ul><li>7/1/11<br />5<br />How we do it<br />Brand &Commercial Objectives<br />Mobile Strategy<br />
  8. 8. Global reach<br />7/1/11<br />6<br />
  9. 9. Over 300 successful relationships<br />7/1/11<br />7<br />
  10. 10. Your mobile web audience<br />7/1/11<br />8<br />
  11. 11. 7/1/11<br />9<br />
  12. 12. 58% of US smartphone owners access the mobile web every day<br />---info graphic for this needed.<br />7/1/11<br />10<br />Why Mobile?<br />
  13. 13. mCommerce will be the future of shopping<br />7/1/11<br />11<br />
  14. 14. MIG Capabilities <br />Mobile Publishing & Applications<br />Creative & UI Design<br />Interactive Broadcast Platform<br />Multi-platform Communication<br />mCommerce & Payments<br />Mobile Marketing<br />12<br />
  15. 15. Client Case Studies<br />
  16. 16. New Look Fully integrated mCommerce<br /><ul><li>Utilising the latest advances in mobile technology to deliver an optimum customer experience
  17. 17. Designed, built & supported by MIG using in house proprietary platform MIDAS Create to produce feature rich HTML5 for high-end handsets along with a simplified version suited to low-end models
  18. 18. Key features include: </li></ul>Fast ‘One Click’ checkout for registered users<br />Quicker journey from homepage to products with engaging zoom functionality<br />Accordion navigation to reduce page refreshes <br />Single consumer shopping basket between the website and mobile site.<br />7/1/11<br />14<br />
  19. 19. Marks & SpencerDesign & User Experience<br /><ul><li>A rich mCommerce destination for one of the UK’s largest retailers, designed by MIG
  20. 20. Ability to browse & purchase over 24,000 items via mobile website, spanning from women’s clothing to furniture </li></ul>Features include a store finder, the ability to search per product and to refine to a specific item, the facility to register account information and more.<br /><ul><li>Key features include: </li></ul>Store locator <br />Product search and refine search<br />Ability to register account information <br />Fast ‘One Click’ checkout for registered users<br />Single consumer shopping basket between the website and mobile site.<br />7/1/11<br />15<br />
  21. 21. Tropicana (USA) Bespoke Integrated App Build<br />MIG was tasked with creating a fun mobile application to grow band engagement and loyalty amongst Tropicana USA drinkers. <br />Fully integrated iPhone application to allow customers to be rewarded on the move and also to participate in some fun. <br />Multi-channel loyalty campaign: mobile website, application, on-pack promotion, above-the-line marketing. <br /><ul><li>Key features include: </li></ul>Account creation<br />Game play<br />Geo-locating promotions <br />CRM integration and profiling<br /><ul><li>Results to date: </li></ul>Over 1 million registrations and growing<br />7/1/11<br />16<br />
  22. 22. WalkersCross-channel Competition <br />17<br /> Highly successful Walkers ‘Do us a flavour’ campaign involving multiple marketing channels<br /> MIG developed the website, voting mechanic, iPhone game, mobile website, Facebook application and various content for the campaign <br /><ul><li>Key features include: </li></ul>MMS entry to competition <br />SMS voting for competition <br />Social network integration <br />Gaming<br />CRM integration across channels <br /><ul><li>Results to date: </li></ul>1.4 million flavour suggestions<br />1.2 million votes<br />26,000 Facebook fans<br />825,000 opted-in users<br />7/1/11<br />
  23. 23. RimmelLondon Mobile Websites & CRM<br />18<br />Dynamic mobile web site, which refreshes with the clients product release schedule every 6-8 weeks<br />Winner – 2010 Best Use of Mobile, Festival of Media, Valencia <br /><ul><li>Key features include: </li></ul>Access to free samples<br />Video downloads of brand ambassadors (Kate Moss)<br />Registration <br />Social network integration<br /><ul><li>Results to date: </li></ul>Over 40% of users on site go on to download or register<br />Over 1/3 of CRM members return monthly<br />7/1/11<br />
  24. 24. The SuniPad Application <br />19<br />New Corporation approached MIG to develop an iPad application for the UK’s largest newspaper<br />Interactive dynamically updated content delivered via a range of media <br /><ul><li>Key features include: </li></ul>Updated breaking news<br />Dynamic menu navigation <br />Interactive maps<br />Billing functionality <br />Subscription management system<br />Page turning replication <br /><ul><li>Results to date: </li></ul>Within the first 36 hours after launch it was number 1 on the UK app store<br />7/1/11<br />
  25. 25. Sony PlayStationCommunity Application <br />20<br />MIG created the official PlayStation application to engage Sony’s large network of connected gamers. <br />Available for iPhone & Android in English, German, Dutch, Italian, Spanish and French with more to added via updates.<br /><ul><li>Key features include: </li></ul>News & information <br />Video trailers<br />Games catalogue <br />Mobile access to PlayStation Network (PSN)<br />Facebook and Twitter integration <br />7/1/11<br />
  26. 26. BarclaycardGeo-location & Augmented Reality App<br />21<br />MIG was approached by Barclaycard to formulate a mobile strategy to engage and reward customers.<br /> GPS and augmented reality were used to provide customers with a tool to located Barclaycard bicycles around the UK.<br /><ul><li>Key features include: </li></ul>Map and GPS integration<br />Augmented reality view<br />Direction guidance<br />Route tracker <br />7/1/11<br />
  27. 27. Thank youTo learn more about MIG’s technology and solutions, please visit or call +1 310 998 5709Daniel DarlingVP, Sales & Marketing USAT: 310 779 3069E:<br />7/1/11<br />22<br />