Beware metaphors can have your audience place you in the wrong bucket. This deck was made with Haikudeck. I assumed they were a wanna be Slideshare. I'd totally missed the core value - they rock at making simple decks with great images. They lost me at their branding and metaphor. They don't CLEARLY communicate that they are an authoring tool. This is a huge lesson. Are people driving by and missing your wow? It took a friend to share, recommend and highlight Haikudecks' value prop. Their metaphors didn't help..

1. Photo by Kuyan Redman - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/76541731@N06

2. Photo by Alex E. Proimos - Creative Commons Attribution-NonCommercial License http://www.flickr.com/photos/34120957@N04

3. Photo by @jackeliiine - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/38730224@N05

4. Photo by pixel pro photography south africa - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/

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6. Photo by Alyssa L. Miller - Creative Commons Attribution License http://www.flickr.com/photos/34701044@N06

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13. Photo by Mark Brannan - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/23403402@N00

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23. Photo by Eleni Zazani - Creative Commons Attribution License http://www.flickr.com/photos/45598251@N05

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26. Photo by Javier Volcan - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/48391269@N00

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31. Photo by Slideshow Bruce - Creative Commons Attribution-NonCommercial License http://www.flickr.com/photos/19752067@N00

32. !
Backstory: Be Mindful of metaphors
•
!
Assumption: Haikudeck is a Slideshare wannabe
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Differentiation: Metaphors can grant & deny
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Reality: Authoring Tool for Slides
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Strength: Finding/crediting images
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Lesson: Pick Metaphors with care
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Warning: Metaphors can be implied or assumed
This deck was made with Haikudeck
Photo by notrealistic - Creative Commons Attribution-ShareAlike License http://www.flickr.com/photos/notrealistic/5153362707/

33. Our METAPHOR: LISTS
!
LISTLY MAKES LISTS SIMPLER TO CREATE,
SHARE & EMBED

34. Listly is Slideshare for Lists

35. istly EXTEND lifeTime
value of content
(evolving seo)
Solo or
Collaborative
Bookmarking
2
Social
curation
3
4
moderated
crowd extended
lists
1
9
LY
IST
L
5
embeddable
findable
Shareable
content
6
Simpler Social
List Creation
8
7
Twitter
Lists
Contest
platform
Social
ranking &
prioritization
ThE SwIsS ArMy KnIfE oF CoNtEnT MaRkEtInG