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Mindful Metaphors - Mindful Marketing

Beware metaphors can have your audience place you in the wrong bucket.

This deck was made with Haikudeck. I assumed they were a wanna be Slideshare. I'd totally missed the core value - they rock at making simple decks with great images.

They lost me at their branding and metaphor.

They don't CLEARLY communicate that they are an authoring tool.

This is a huge lesson. Are people driving by and missing your wow?

It took a friend to share, recommend and highlight Haikudecks' value prop.

Their metaphors didn't help..

Mindful Metaphors - Mindful Marketing

  1. Photo by Kuyan Redman - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/76541731@N06
  2. Photo by Alex E. Proimos - Creative Commons Attribution-NonCommercial License http://www.flickr.com/photos/34120957@N04
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  31. Photo by Slideshow Bruce - Creative Commons Attribution-NonCommercial License http://www.flickr.com/photos/19752067@N00
  32. ! Backstory: Be Mindful of metaphors • ! Assumption: Haikudeck is a Slideshare wannabe • Differentiation: Metaphors can grant & deny • Reality: Authoring Tool for Slides • Strength: Finding/crediting images • Lesson: Pick Metaphors with care • Warning: Metaphors can be implied or assumed This deck was made with Haikudeck Photo by notrealistic - Creative Commons Attribution-ShareAlike License http://www.flickr.com/photos/notrealistic/5153362707/
  33. Our METAPHOR: LISTS ! LISTLY MAKES LISTS SIMPLER TO CREATE, SHARE & EMBED
  34. Listly is Slideshare for Lists
  35. istly EXTEND lifeTime value of content (evolving seo) Solo or Collaborative Bookmarking 2 Social curation 3 4 moderated crowd extended lists 1 9 LY IST L 5 embeddable findable Shareable content 6 Simpler Social List Creation 8 7 Twitter Lists Contest platform Social ranking & prioritization ThE SwIsS ArMy KnIfE oF CoNtEnT MaRkEtInG

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