Beware metaphors can have your audience place you in the wrong bucket.
This deck was made with Haikudeck. I assumed they were a wanna be Slideshare. I'd totally missed the core value - they rock at making simple decks with great images.
They lost me at their branding and metaphor.
They don't CLEARLY communicate that they are an authoring tool.
This is a huge lesson. Are people driving by and missing your wow?
It took a friend to share, recommend and highlight Haikudecks' value prop.
Their metaphors didn't help..
25. Photo by monkeyc.net - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/73584213@N00
26. Photo by Javier Volcan - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/48391269@N00
27. Photo by wanderlasss - Creative Commons Attribution-NonCommercial License http://www.flickr.com/photos/76259435@N00
28. Photo by BenSpark - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/80081080@N00
29. Photo by billifino - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/24649612@N04
30. Photo by @Doug88888 - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/29468339@N02
31. Photo by Slideshow Bruce - Creative Commons Attribution-NonCommercial License http://www.flickr.com/photos/19752067@N00
32. !
Backstory: Be Mindful of metaphors
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Assumption: Haikudeck is a Slideshare wannabe
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Differentiation: Metaphors can grant & deny
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Reality: Authoring Tool for Slides
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Strength: Finding/crediting images
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Lesson: Pick Metaphors with care
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Warning: Metaphors can be implied or assumed
This deck was made with Haikudeck
Photo by notrealistic - Creative Commons Attribution-ShareAlike License http://www.flickr.com/photos/notrealistic/5153362707/
35. istly EXTEND lifeTime
value of content
(evolving seo)
Solo or
Collaborative
Bookmarking
2
Social
curation
3
4
moderated
crowd extended
lists
1
9
LY
IST
L
5
embeddable
findable
Shareable
content
6
Simpler Social
List Creation
8
7
Twitter
Lists
Contest
platform
Social
ranking &
prioritization
ThE SwIsS ArMy KnIfE oF CoNtEnT MaRkEtInG