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NS
SO
EA
7R
Ts
IS
LL
TM
H
KE
LI
EL
FE
ES
BI
OM
Z
1

ROTTI N G FL ES H
STATIC
CONTENT
ROTS AND
GETS
IGNORED

PEOPLE AND
SEARCH
ENGINES
SHARE IDEAS
THAT EVOLVE
2

R E A L P A RTI C I P A TI O N

HTML LISTS CAN
only be edited
by the blogger
Now PEOPLE
want to
CONTRIBUTE
MORE THAN
comment
3

MISUSE VS REACH
HTML lists can only be
Reused by copying
Listly listS can be embedded
BY OTHER BLOGGERS
(LIKE SlideS or VIDEO)
WE HELP YOUR IDEAS GET FOUND
4

MORE BITE
HTML LISTS CAN
ONLY BE SHAREd
as a blog POST
LISTLY makes it easy to
share or embed the conteXt
of an item inside a post
5

SET YOUR LISTS FREE
LisTS ARe NEVER COMPLETE
BUT EDITInG AN HTML LIST
IN A BLOG POST IS FIDDLY
& PRONE TO ERROR
Its easy for anyone to
add or edit a LISTLY
LISTs wherever THEY ARE
embedded or via Listly
or the bookmarklet
RESPONSIVE
ConTENT
LISTLY
LISTs ARE
ADAPTIVE
STRUCTURED
REUSABLE
CONTENT

6 STATIC HTML
LISTS CANNOT
STRETCH TO
ADAPT BOTH
CONTENT AND
LAYOUT
RUNTIME
FORMAT
WITH HTML
LISTS
DESIGN IS
FIXED On
AUTHORING

7

LISTLY
LETS
YOU
CHOSE
LAYOUT
on
DEMAND
1 KEEPS CONTENT FRESH
WHY 2 LETS READERS BE COAUTHORS
LISTLY 3 EMBEDDABLE (like SLIDES)
KILLS 4 SHARE CONTEXT + CONTENT
HTML 5 EASY EDIT BEYOND PUBLISHING
ZOMBIE 6 RESPONSIVE LIST CONTENT
LISTS 7 LAYOUTS <> CONTENT
TRY LISTLY
- DONT CREATE LISTS ALONE
- Dont Lock your best
content inside your blog
- Dont let your ideas Rot
- MAKE YOUR LISTS ON LISTLY
- EMBED THEM IN YOUR BLOG
- ASK YOUR READERS TO HELP
WHY LISTLY?

SOCIAL CONTENT
Go beyond collecting and
curating bookmarks, put
your lists to work as
embeddable content living
on your blog and
distributed across the
web.

CONTACT @LISTLY
@NICKKELLET - NICK@LIST.LY
@SHYAMSTER - SHYAM@LIST.LY

efficiency
Writing about art movie
theaters in your city?  
Enter five or six theaters
into a Listly, then invite
readers to submit their
own ideas or vote on
existing items. Long after
the article has been
archived, readers will keep
your list updated with new
items

SEO
Rich with keywords and
information, lists are
dynamite for SEO.
Content that keeps
evolving and being shared
over time ensures your
site dominates search
terms that are crucial in
your niche.

Visits
There’s a reason that lists
account for 30% of page
views. Readers LOVE
lists.

loyalty
Readers feel more
invested in your site when
they’ve contributed an
item or vote to a list.

crowdsource
Seeking advice on blues
bars in Cleveland? You
can’t find a list on Listly.
Create a list, e-mail it to
contacts in Ohio, tweet it
out with hashtag
#Cleveland or share the
list on Cleveland’s
Subreddit. Soon you’ll
have great list of 11 bars.
Next up: finding a list of
hangover cures!

Community
Create a list on even the
most obscure subjects —
model railroad models
from the 1930s? — and
others will find it through
Google or niche blogs,
then make a submission
or vote. Soon your list will
be a hub for people who
share this unique passion.
IMAGE CREDITS
http://www.flickr.com/photos/
madely87/10123045874/

http://www.flickr.com/photos/david_hass/
10130143516/

http://www.flickr.com/photos/styeb/
7062521247/sizes/k/in/faves-nickkellet/

http://www.flickr.com/photos/
bobjagendorf/

http://www.flickr.com/photos/tobias-meckrich/8582535733/

http://www.flickr.com/photos/
madely87/10123221666/

http://www.flickr.com/photos/
madely87/10122732546/

http://www.flickr.com/photos/
madely87/10123304383/

http://www.flickr.com/photos/
halloweenstock/8117718819/
TRY LISTLY
- DONT CREATE LISTS ALONE
- Dont Lock your best
content inside your blog
- Dont let your ideas Rot
- MAKE YOUR LISTS ON LISTLY
- EMBED THEM IN YOUR BLOG
- ASK YOUR READERS TO HELP

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Content like Zombies: 7 Reasons Your List Content Feels Like Zombies