ActiveRain Univerity Link Class

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Learn how to create effective links for your blogs that

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ActiveRain Univerity Link Class

  1. 1. Hitting the Mark with Your LinksWednesday, August 3, 2011
  2. 2. Part 1: The Link ItselfWednesday, August 3, 2011
  3. 3. One Way Link: A link from another website back to your own websiteWednesday, August 3, 2011
  4. 4. One Way Links: Major factor in determining Search Engine Authority of a WebsiteWednesday, August 3, 2011
  5. 5. Anchor Text: The words that make up your linkWednesday, August 3, 2011
  6. 6. So Ask Yourself: Does Your Link Stink?Wednesday, August 3, 2011
  7. 7. NeverWednesday, August 3, 2011
  8. 8. NeverWednesday, August 3, 2011
  9. 9. Never: Add Links that do not use Anchor Text or that use the wrong Anchor TextWednesday, August 3, 2011
  10. 10. Wednesday, August 3, 2011
  11. 11. Components of a Good Link 1. Anchor Text 2. Landing page (Where do you send them?) 3. What’s on that Landing Page?Wednesday, August 3, 2011
  12. 12. ~6-8 Seconds to Capture a Web Visitors InterestWednesday, August 3, 2011
  13. 13. Part 2: The Landing PageWednesday, August 3, 2011
  14. 14. Where are you sending your Traffic? More clicks it takes them to get what they want, the more likelihood they will leaveWednesday, August 3, 2011
  15. 15. 1. Home Page 2. Search Page 3. Exact SearchWednesday, August 3, 2011
  16. 16. Home Page?Wednesday, August 3, 2011
  17. 17. Home Page?Wednesday, August 3, 2011
  18. 18. Home Page?Wednesday, August 3, 2011
  19. 19. Search Page?Wednesday, August 3, 2011
  20. 20. Search Page?Wednesday, August 3, 2011
  21. 21. Search Page?Wednesday, August 3, 2011
  22. 22. Exact Search!!Wednesday, August 3, 2011
  23. 23. Exact Search!!Wednesday, August 3, 2011
  24. 24. Exact Search!!Wednesday, August 3, 2011
  25. 25. Figure out Right Now! How far can you send them?Wednesday, August 3, 2011
  26. 26. What’s On the Page? 1. What they wanted? 2. Title tags that match your anchor text? 3. Content on page that matches anchor text?? 4. Lead conversion?Wednesday, August 3, 2011
  27. 27. Why Exact URL? 1. Search Engines can crawl them 2. It’s exactly what they want 3. IDX will always keep info freshWednesday, August 3, 2011
  28. 28. Some Spots You Shouldn’t Forget to include LinksWednesday, August 3, 2011
  29. 29. Some Spots You Shouldn’t Forget to include LinksWednesday, August 3, 2011
  30. 30. Grabbing their AttentionWednesday, August 3, 2011
  31. 31. If you are interested in an IDX Solution: (206) 395-6254Wednesday, August 3, 2011

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