Awesome-ness Nick, truly. Thanks. I’m planning a course for NYU on UX and how it is applied to large concerns interactive marketers need to consider which is how I found this. Good stuff I have to get you one of these days to speak as I also coordinate DELVE (first session, http://www.delveui.com) just concluded. Anyways Thanks much!
User Experience Utopia
Nick Finck, April 15, 2009
Use #uxutopia when commenting on twitter
Minnesota Interactive Marketing Association - Minneapolis
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Who the f#@k is this
dude?
Minnesota Interactive Marketing Association - Minneapolis
Nick Finck
• Principle & Director of User Experience at Blue Flavor
• Based in Seattle, Washington
• Over 13 years of experience working in the web field
• Projects: Adobe, Cisco, CitiBank, Converse, FDIC,
HP, IBM, Intel, Microsoft, Oprah, PBS, Peet’s Coffee
• Former publisher of Digital Web Magazine
Minnesota Interactive Marketing Association - Minneapolis
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What makes a good
user experience?
Minnesota Interactive Marketing Association - Minneapolis
Facets of the User Experience
Peter Morville, Semantic Studios, June 21st, 2004
Usable
WellsFargo.com WaMu.com
Usable
WellsFargo.com WaMu.com
Usable
WellsFargo.com WaMu.com
Usable
WellsFargo.com WaMu.com
Findable
Wikipedia.org search Target.com help search
Credible
BestBuy.com Frys.com
Accessible
Safeway.com Costco.com
Target Settles Accessibility Lawsuit for $6 Million
Accessible
Safeway.com Costco.com
$6 Million loss
Target Settles Accessibility Lawsuit for $6 Million
Desirable
Apple Google
iPhone Android
AdMob Mobile Metrics, February 2009
Ben de Castella, Next Level Ideas, April 12th, 2009
Desirable
Apple Google
iPhone Android
5% of SmartPhone
Market Share
50% of SmartPhone
Web Traffic
72% customer sat
AdMob Mobile Metrics, February 2009
Ben de Castella, Next Level Ideas, April 12th, 2009
Desirable
Apple Google
iPhone Android
5% of SmartPhone SmartPhone Market
Market Share Share TBD
50% of SmartPhone 5% of SmartPhone
Web Traffic Web Traffic
72% customer sat customer sat TBD
AdMob Mobile Metrics, February 2009
Ben de Castella, Next Level Ideas, April 12th, 2009
Useful
CrumplerBags.com
Useful
Timbuk2.com
Valuable
Macys.com
Zappos.com
Jared Spool, UIE, The $300 Million Button, January 14th 2009.
Valuable
Macys.com
$300 Million
increase in
sales
Zappos.com
Jared Spool, UIE, The $300 Million Button, January 14th 2009.
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Where are we
headed?
Minnesota Interactive Marketing Association - Minneapolis
Interface & Devices
Innovation
Minnesota Interactive Marketing Association - Minneapolis
Minnesota Interactive Marketing Association - Minneapolis
Minnesota Interactive Marketing Association - Minneapolis
Minnesota Interactive Marketing Association - Minneapolis
Minnesota Interactive Marketing Association - Minneapolis
Minnesota Interactive Marketing Association - Minneapolis
Photo courtesy of Microsoft
Photo courtesy of Microsoft
Photos courtesy of Yanko Design. Designs by Fiona McAndrew & Conor Fallon
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What milestones
must we pass?
Minnesota Interactive Marketing Association - Minneapolis
We need to fail more
Minnesota Interactive Marketing Association - Minneapolis
Failure is not falling
down, failure is not
getting up.
Minnesota Interactive Marketing Association - Minneapolis
!
Michael Jordan failed to make his varsity
basketball team
Albert Einstein's teacher described him as
\"mentally slow\"
Walt Disney went bankrupt several times
Minnesota Interactive Marketing Association - Minneapolis
Coming together
Minnesota Interactive Marketing Association - Minneapolis
It is not about us, it is
about the users!
Minnesota Interactive Marketing Association - Minneapolis
Photo by Dirk Borchers
http://www.flickr.com/photos/dirkborchers/495659224/
Photo by Jenny Morros
http://www.flickr.com/photos/13799732@N08/1411680967/
Photo by Rion Nakaya
http://www.flickr.com/photos/rion/47437262/
Building a future
Minnesota Interactive Marketing Association - Minneapolis
Education
The Information Architecture Institute
Mentor program
Minnesota Interactive Marketing Association - Minneapolis
Photo by Dan Buczynski
http://www.flickr.com/photos/macwagen/225493960/
Relax, there is a map!
Peter Morville and Jeffery Callender
...and Books!
Thank you!
Minnesota Interactive Marketing Association - Minneapolis
Thank you!
Remember, comment on twitter with #uxutopia
Minnesota Interactive Marketing Association - Minneapolis
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Questions?
Minnesota Interactive Marketing Association - Minneapolis
User Experience Utopia
Nick Finck
nick@blueflavor.com
Blue Flavor - http://blueflavor.com
Personal - http://nickfinck.com
Minnesota Interactive Marketing Association - Minneapolis
User Experience Utopia: where we are and where we a more
User Experience Utopia: where we are and where we are going
As our industry matures, we interactive marketers are starting to see a cataclysmic change in how we work within each of our fields. Information architecture, interaction design, visual design, usability, accessibility, content, and marketing are colliding to form a better and more valuable user experience.
Interaction is no longer an afterthought, overshadowed by visual design. "Just getting noticed" on the web is no longer sufficient - what you produce will now be judged by the value of your information and the ease of your experience. Today, users reign supreme.
Now's the time to ask the tough questions: Are you properly investing resources, energy, and time in your user experience? Do you really, like really, know what your users want and need? How are you planning for the future?
In this presentation, we'll explore the seven characteristics of good user experience, where technology and innovation are taking the interactive industry, and what milestones we'll pass along the way.
What will I get of this session?
* A sense of where user experience is headed
* Knowledge of how context impacts the user experience
* An understanding of how new technologies are changing both context and user experience
Who should attend?
* User experience professionals
* Marketing executives and managers
* Online community managers
* Web designers and web developers
* Others who want to learn about user experience design less
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