1. PACKAGING & LABELING IN FOOD INDUSTRIES NAVEEN KUMAR P 1DS09MEM12 II Sem, M.Tech (MEM)
2. Contents Introduction Definition - packaging Types of packaging Objectives of packaging Consideration for packaging Definition – labeling Objectives of labeling Case Study Packaging & Labeling machines Symbols Research Literature References
3. Introduction Most physical products must be packaged and labeled. Some packages such as coke bottles are world famous. Many marketers have called packaging as fifth P, along with price, product, place and promotion. PACKAGING & LABELING IN FOOD INDUSTRIES NAVEEN KUMAR P
4. Definition Packaging Packaging is the science, art and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging is the activities of designing and producing the container for a product. PACKAGING & LABELING IN FOOD INDUSTRIES NAVEEN KUMAR P
5. Types of Packaging Primary packaging The material that first envelops the product and holds it. This usually is the smallest unit of distribution or use and is the package which is in direct contact with the contents. PACKAGING & LABELING IN FOOD INDUSTRIES NAVEEN KUMAR P
6. Types of Packaging 2. Secondary packaging Secondary packaging is outside the primary packaging, perhaps used to group primary packages together. PACKAGING & LABELING IN FOOD INDUSTRIES NAVEEN KUMAR P
7. Types of Packaging 3. Tertiary packaging Tertiary packaging is used for bulk handling, warehouse storage and transport shipping. The most common form is a palletized unit load that packs tightly into containers. PACKAGING & LABELING IN FOOD INDUSTRIES NAVEEN KUMAR P
8. NAVEEN KUMAR P Primary package Secondary package Tertiary package PACKAGING & LABELING IN FOOD INDUSTRIES
9. Objective of Packaging Physical protection The objects enclosed in the package may require protection from, among other things, shock, vibration, compression, temperature etc. Eg : Egg, Bottles PACKAGING & LABELING IN FOOD INDUSTRIES NAVEEN KUMAR P
10. Objective of Packaging 2. Barrier protection A barrier from oxygen, water vapor, dust, etc., is often required. Controlled atmospheres are also maintained in some food packages, keeping the contents clean & fresh. Eg: Fruits, Vegetables PACKAGING & LABELING IN FOOD INDUSTRIES NAVEEN KUMAR P
11. Objective of Packaging Containment or Agglomeration Small objects are typically grouped together in one package for reasons of efficiency. Eg: Chocolates, Biscuits PACKAGING & LABELING IN FOOD INDUSTRIES NAVEEN KUMAR P
12. Objective of Packaging 4. Marketing The packaging and labels can be used by marketers to encourage potential buyers to purchase the product. Package graphic design and physical design have been a important phenomenon. Eg: Chips, Biscuits PACKAGING & LABELING IN FOOD INDUSTRIES NAVEEN KUMAR P
13. Objective of Packaging 5. Security Packages can be made with improved tamper resistance to deter tampering and also can have tamper evidentfeatures to help indicate tampering. Eg: Coke drinks, water bottles PACKAGING & LABELING IN FOOD INDUSTRIES NAVEEN KUMAR P
14. Objective of Packaging 6. Convenience Packages can have features that add convenience in distribution, handling, stacking, display, sale, opening, reclosing, use, dispensing, and reuse. Eg: Sauce, Jam PACKAGING & LABELING IN FOOD INDUSTRIES NAVEEN KUMAR P
15. Objective of Packaging 7. Portion control Single serving packaging has a precise amount of contents to control usage. Commodities can be divided into packages that are a more suitable size for individual households. Eg: Milk, Ice creams PACKAGING & LABELING IN FOOD INDUSTRIES NAVEEN KUMAR P
16. Consideration for packaging Prevention - Use packaging where needed Minimization – Minimize mass & Volume Reuse - Encourage reuse of packages Recycling - Reprocess materials into new products Disposal - Use disposable, eco-friendly packages PACKAGING & LABELING IN FOOD INDUSTRIES NAVEEN KUMAR P
17. Definition Labeling Labeling is any written, electronic, or graphic communications on the packaging or on a separate but associated label. Display of information about a product on its container, packaging, or the product itself. PACKAGING & LABELING IN FOOD INDUSTRIES NAVEEN KUMAR P
18. Objective of Labeling 1. Brand Identification Labeling helps in the identification and principal place of business of the person by or for whom the prepackaged product was manufactured, processed, produced or packaged for resale PACKAGING & LABELING IN FOOD INDUSTRIES NAVEEN KUMAR P
19. Objective of Labeling 2. Description Labels provide the information regarding the food product. It describes the contents, nutritional values, cost, product usage methods, shelf life etc PACKAGING & LABELING IN FOOD INDUSTRIES NAVEEN KUMAR P
20. Objective of Labeling 3. Promotion Finally labels helps in promoting the product through attractive and bright graphics replacing paper labels glued on cans and bottles. PACKAGING & LABELING IN FOOD INDUSTRIES NAVEEN KUMAR P
21. CASE STUDY : TETRA PAK PACKAGING & LABELING IN FOOD INDUSTRIES NAVEEN KUMAR P
22. Tetra Pak can be traced back to Akerlund & Rausing (A&R), a packaging company established in 1920 by Ruben Rausing (Rausing) and Erik Akerlund. Tetra Pak is a Swedish packaging and processing solution providers for food manufacturers across the world In 1956, had created milk & ice cream packages, then decided to create packages for other liquid foods They began working towards Aseptic Packaging technology PACKAGING & LABELING IN FOOD INDUSTRIES NAVEEN KUMAR P
23. Tetra Pak brought out many more innovative products that catered to the changing needs of customers, retailers and manufacturers In 1997, the company introduced three packaging ranges: Tetra Prisma Aseptic. Tetra Wedge Aseptic. Tetra Fino Aseptic. They differed only in shape. PACKAGING & LABELING IN FOOD INDUSTRIES NAVEEN KUMAR P
24. Created a huge impact in packaging and labeling industry. Tetra Pak's tetrahedron packaging systems revolutionized the beverage manufacturing industry. In December 2002, the company began offering packaging solutions for dry fruits, cereal, sugar, confectionary and pet food. PACKAGING & LABELING IN FOOD INDUSTRIES NAVEEN KUMAR P
25. NAVEEN KUMAR P TETRA PRISMA TETRA WEDGE TETRA FINO TETRA GEMINA PACKAGING & LABELING IN FOOD INDUSTRIES
26. NAVEEN KUMAR P TETRA CLASSIC TETRA BRIK TETRA TOP TETRA RECART PACKAGING & LABELING IN FOOD INDUSTRIES
27. Packaging & Labeling Machines The choice includes: Technical capabilities. Labor requirements. Worker safety. Maintainability. Serviceability. Reliability. Capital cost. Floorspace. PACKAGING & LABELING IN FOOD INDUSTRIES NAVEEN KUMAR P
29. NAVEEN KUMAR P Symbols Poly Ethylene Terepthalate Use no clamps Use clamps Use no hooks Avoid sunlight Fragile Avoid water This side Up PACKAGING & LABELING IN FOOD INDUSTRIES
36. Research Literature Packaging Research in Food Product Design and Development Published Online: 28 Sep 2009 Author(s): Howard R. Moskowitz, Michele Reisner, John Ben Lawlor, RosiresDeliza Print ISBN: 9780813812229 Online ISBN: 9781444319330 http://www.researchmethodsarena.com/food-packaging-science-and- technology-9780824727796 Overview of Food packaging research Author : P.A Biacs Affiliation : Central Food research institute, Hungary Published in : Food Additives & Contaminants (Issue 6 & 7) Pages : 537-543 http://www.informaworld.com/smpp/content~db=all~content=a907636 602 PACKAGING & LABELING IN FOOD INDUSTRIES NAVEEN KUMAR P
37. Research Literature Earth Friendly wrappers Resource : Food packaging research with technology development Author : Dawson, Paul. L Date : May 01,1998 https://www.highbeam.com/reg/reg1.aspx?origurl=/doc/1G1- 20793296.html&full=yes Impact of Packaging & Labeling on consumer research ISSN: 1944-0057 (electronic) 1944-0049 (paper) Publication Frequency: 12 issues per year Publisher: Taylor & Francis http://www.informaworld.com/smpp/title~db=all~content=t713599 661 PACKAGING & LABELING IN FOOD INDUSTRIES NAVEEN KUMAR P
38. References http://www.food.gov.uk/foodlabelling/researchandreports/ http://www.tetrapak.com http://www.inspection.gc.ca/english/fssa/labeti/guide/ch2e.shtml#a2_3 http://en.wikipedia.org/wiki/Packaging_and_labeling http://www.icmrindia.org/casestudies/catalogue/Marketing/MKTG065.htm http://www.stumbleupon.com/su/5qbvPc/www.lostateminor.com/2008/12/02/paper-water-bottle/ http://www.shelfimpact.com/archives/2007/09/ technology_brand_name_and_pack_1.php PACKAGING & LABELING IN FOOD INDUSTRIES NAVEEN KUMAR P
