1. June 10, 2014 | New York City
AMERISTAR
&VISIONARY
AWARDS
2014

2. THOMAS L SCHNEIDER, PRESIDENT,
WORLD PACKAGING ORGANISATION
On behalf of the World
Packaging Organisation, I wish to
congratulate all AmeriStar winners
............................................................................
You are now eligible to enter the WorldStar Competition and be in with a chance
to gain the recognition you deserve and show your customers that you are
“the cream” of global packaging design and technology.
WHY ENTER WORLDSTAR
• Win the ultimate packaging award – the WorldStar Award
• Gain worldwide recognition
• Show your customers you are the best
• Prestige
• Use the winners logo on your own promotional material
• Receive the award at a world class awards presentations
• Complimentary trophy and certificate
• Motivate your employees
WHAT DO I NEED TO DO
Enter online at www.worldstar.org
Open for entry 1 July 2014 – 10 October 2014
ENQUIRIES
Rachel Brooks, WorldStar Administrator
e rachel.brooks@iom3.org • t +44 (0) 1476 513885
The WorldStar Awards are organised by the World Packaging Organisation, their vision is “Better Quality of Life Through Better
Packaging for More People”. The WorldStar Competition continues to form a very important role in creating a platform for the best
packaging creations to receive recognition and enhance companies marketing endeavours.
www.worldpackaging.org

3. 3
Welcome
Welcome to the 2014 AmeriStar and Visionary Awards Reception!
This inaugural event honors those packaging professionals who have made outstanding contributions to the
packaging community, recognizing their foresight and innovative spirit.
IoPP’s AmeriStar Awards Competition commemorates the best packages of the year. The Visionary Awards from
UBM Canon’s Packaging Group—represented by Packaging Digest and Pharmaceutical & Medical Packaging
News—pays tribute to the people of packaging who show vision and leadership in advancing their company’s
goals of packaging innovation, differentiation, savings and growth.
IoPP and UBM Canon bring these two powerhouse awards programs together in a ceremony to celebrate the
trailblazers in the packaging industry.

4. 4
2014 Categories and Judges
2014 AmeriStar
Categories
Beverages, Alcoholic
Beverages, Non Alcoholic
Cosmetics
Drug & Pharmaceutical
Electronics
Food, Refrigerated
Food, Shelf Stable
Health & Beauty Aids
Household Products
Industrial / Commercial
Medical Device
Other
Promotional / Display
2014 AmeriStar Judges
Danny Beard
Packaging Specialists
Wilken Benjamin II
Valspar Corporation
Daniel Block
Safeway Inc.
Stuart Cantor
Unilever
Arthur Castronovo
Smiths Medical
Han Chang
The Clorox Company
Dan Devine
Glanbia Performance Nutrition
Andrew Draybuck
West Pharmaceutical Services
Sharon Eucce
Utah Paperbox
Courtney Fenner
Hanes Brands, Inc.
Suzanne Fenton
TricorBraun
Judy Fischer
Sargento Foods Inc.
Richard Fung
MYS Environmental Protection &
Technology Co.
Anthony Garaguso
Johnson & Johnson
Elena Heath
TE Connectivity
Rick Kobylinski
The Schwan Food Company
Matthew Kusmierz
Jack Black LLC
Molly Lynn
Russell Stover Candies, Inc
Nevenka Markovic
Reckitt Benckiser
Robert Meisner
University of Wisconsin Stout
Lisa Pierce
UBM Canon / Packaging Digest
Kenneth Schlack
The Scotts Miracle-Gro Company
Chelsea Shortlidge
PCI
Becky Stapleton
Newell Rubbermaid
Michael Tune
Merck Consumer Care
Les Wallace
Ste Michelle Wine Estates
Peter Zeiss
Transparent Container
2014 Visionary Awards
Categories
Packaging Development & Design
Packaging Production & Operations
2014 Visionary Awards
Judges
Scott Biondich
Coca-Cola North America
Oliver Campbell
Dell
Jane Chase
The Schwan Food Co.
Jim Freund
Hollister
Jim Hanna
Starbucks Coffee Co.
Mark Johnson
KIK Custom Products
David Luttenberger
Mintel
Pete Macauley
Abbott Laboratories
Eva Peters
Pepperidge Farm
George Salg
Perrigo Nutritionals
Nicole Tom
Hartz Mountain
Mark Watts
Campbell Soup

5. Ameristarwinners
5
Beverages, Alcoholic
ZIPZ Single Serve Wine Glass
ZIPZ Inc & Selig Group
The ZIPZ package is an easy to open wine glass made from PET resin allowing
single serve consumption of wine in venues that prohibit the use of glass
packaging. The wine glass shaped package has immediate recognition by
consumers. The zippered outer shrink sleeve allows easy access to the wine
glass, thus the name ‘ZIPZ’. The wine glass is sealed by an easy to remove Lift
‘n’ Peel™ brand induction liner.
ZIPZ: J Henry Scott ; Selig Group: John Brown J Henry: (908) 227-4441;
John: (630) 615-7240

6. Ameristarwinners
6
Beverages, Non-Alcoholic
Gatorade Oliva Packaging
PepsiCo & Amcor
Pushing the boundaries of conventional hot fill containers is no easy task.
PepsiCo together with Amcor joined in the development of a new ultra-
light weight container to replace the current Gatorade global container
and change the industry standard. In the case of the 500ml size the
end result showed an astounding 30% reduction in material weighing
only twenty-two grams; making it the world’s lightest 500ml heat-set
container on the market! The 33mm light weight finish helps achieve this
dramatic reduction by using 50% less material than the traditional 38mm.
Additionally the base design utilizes Amcor’s patented VAB technology, a
diaphragm style pushup that aids in the cooling process. The container’s
unique architecture features an ergonomic, functional and easy-to-
squeeze bottle shape which provides superior rigidity regardless of the
extreme lightweight outcome. The athlete-first design combined with the
strong Gatorade branding creates a dynamic shelf presence with added
customer appeal and brand boosting power. Additional benefits of this
packaging are substantial ecological savings, lower operational costs, and
a reduced carbon footprint highlighting Amcor and PepsiCo’s commitment
to sustainability.
Christopher LaBombarbe (734) 428-4749

7. Ameristarwinners
7
Beverages, Non-Alcoholic
Magneflex Tea Dispenser & Storage System
Planet Canit, LLC
Rishi Tea and Planet Canit collaborated to create the revolutionary “Magneflex”
tea dispenser & storage system. Dispensers, joined by a unique magnet-to-
frame arrangement, are adaptable to a retail establishment’s space requirements
offering flexibility over traditional “racked” displays. Each dispenser has a
freshness-fit cover, product positioning sleeve and ergonomic finger-friendly
dispensing. Its structure and functionality make it more flexible, less bulky, and
sturdier than traditional systems. 100% recyclable and designed to be reused.
Virginia Price (847) 433-1619
Pepsi Proprietary Glass Bottle
PepsiCo
The new Pepsi Glass Bottle is a visually stunning form
that reinforces Pepsi brand cues and embodies the
spirit of “Live for Now.” The new glass bottle presents
a premium image suitable for high end, on-premise
usage in restaurants, pubs and clubs, and its
structure provides an ideal grip area that perfectly
fits the contours of the hand.
Stephen Gibson (914) 253-3760

8. Ameristarwinners
8
Cosmetics
Scene Bottle
Fusion Packaging
Scene is a patent-pending package that provides a shatterproof,
clear and glass-like shade base ideal for foundations, primers,
alphabet creams, and formulas with unique coloring. The base
allows customers to preview formulas while on display or at
point of sale, creating a quick and convenient shade matching
experience. Uniquely comprised of two resins, the package
features a polypropylene (PP) barrel and PCTG base. The result is
a lightweight, single-walled atmospheric bottle that is universally
appealing.
Katy Hartwick (214) 747-2004

9. Ameristarwinners
9
Drug & Pharmaceutical
TRUVIVITY by NUTRILITE Telescoping
Package
Amway Corporation
An allegory to its brand promise ‘Beauty From Within’, telescoping
packages bring unexpected luxury to a category ruled by
underwhelming aesthetics. Proprietary design includes
telescoping sleeve, reveal cover, tray with slotted insert
and leaf-shaped blister packs. Innovative finishes like
Liquid Soft Feel™, Liquid Lustre™ and Pearl Overlay add
elegance and protection with efficient, one-pass printing.
Global unification of components optimizes supply chain.
Cindy Trapp (616) 787-4562
Target ClearRx V2Z
Berry Plastics
What was touted as the “Design of the Decade” by the IDSA, has received
some improvements. Changes to this already impressive package include
the patented, Tab-II closure, which created a 50% material reduction and
PP colored identification rings, allowing for a fully recyclable package. This
prescription vial is now more efficient than ever, but also more effective -
users now have the option to stand the package on the bottle or the closure
to accommodate for user preferences. Behind the counter, the pharmacists
have fewer SKUs to maintain with overall component reduction of 32 parts,
down to 14.
Mike Makhlouf (717) 390-8461 or michaelmakhlouf@berryplastics.com

10. Ameristarwinners
10
Drug & Pharmaceutical
Nasacort® Allergy 24 Hr
Rohrer Corporation in Support of Chattem/Sanofi
The new Nasacort Allergy 24 HR Nasal Allergy Spray package executed by Rohrer Corporation
for Chattem/Sanofi US is an innovative design that is unique to the Over-the-Counter/
Pharmaceutical industry. Typical packaging options in the OTC/Pharmaceutical industry include
rigid thermoformed plastic sealed to cards or cartons. The Nasacort® package breaks this
trend with a design that includes a fold-over blister card aimed to maximize billboard space
while simultaneously minimizing material usage. The fold-over blister card design is only
partially covering the bottle with ECL, pump and modern blue cap, which is contained within the
distinctive thermoformed ‘N.’ This distinguishing design boldly displays the product and demands
attention on the crowded OTC shelf.
Ryan Lane (847) 961-5920

11. Ameristarwinners
11
Electronics
Vizio M2.1 Speakerbar
Unisource Global Solutions for Vizio
Vizio has launched their new M2.1 Speakerbar System in a unique, eye-catching
structure that adds functional benefits to the consumer experience, while offering
greatly improved shipping efficiency, environmental benefits, and cost savings.
Angel Acevedo (480) 782-7235

12. Ameristarwinners
12
Food, Refrigerated
Butterball Farms Butter Sculptures
Butterball Farms
Butterball Farms looked to Display Pack when they needed a solution to packaging their butter
sculptures. Display Pack was able to provide them with an innovative and attractive solution—a
package that is also a mold for the butter sculpture! Display Pack created a package structure
that would allow the customer to mold the butter directly into the clamshell, process the product,
and then place the clamshell in a die-cut, un-windowed carton. The molded butter is encased in
the clamshell from the time it is molded until the customer opens the clamshell to serve
the butter.
Elliott Eckert (616) 451-3061

13. AMERISTARWINNERS
13
Food, Shelf Stable
Special K Nourish
Kellogg
This unique and exciting new package takes hot cereal eating to a whole
new level. The concept was heavily influenced by consumers who wanted
greater ability to customize their hot cereal especially in the areas of taste
and texture. While additives in hot cereal is not a new concept the top
cap with its two ingredient cells allows the consumer to not only see the
type, amount and quality of additives, but by adding the additives after the
heating process, maintain the texture of them, thus enhancing the eating
experience. The package design provides multiple opportunities to quickly
introduce new flavor variations based upon consumer feedback and/or
marketing demographics. The package provides excellent visual appeal on
shelf providing differentiation from other hot cereal products and connoting its
position as a premium product.
Edward J. Foley (920) 202-0973
Fisher Party Peanut PrimaPakTM
Package
Clear Lam Packaging, Inc.
The PrimaPak™ package is the first of its kind flexible, stackable, and reclosable “pop-
up box” produced from custom rollstock on vertical form-fill-seal (VFFS) machinery.
Designed as a replacement for rigid cans, bottles, trays, jars, and select flexible packaging,
the PrimaPak™ package is lightweight, stackable, and merchandises on six sides. As a
result, the PrimaPak™ technology improves the package cube up to 30% or more,
maximizes manufacturing efficiencies, and improves warehousing space and
transportation demands. Each benefit offers multiple opportunities to achieve
measurable cost savings and sustainability improvements throughout the
supply chain.The package is ideal for a variety of foods, such as nuts, snacks,
crackers, produce, cookies, dried meats, candies, chocolates, cereals, cheese,
meats, and non-food applications such as pet snacks, personal healthcare
items or detergent pods.
Roman Forowycz, Group President and Chief Marketing Officer
(847) 439-8570 or (630) 258-6880

14. Ameristarwinners
14
Food, Shelf Stable
Wonka Chocolate Bar with Printpack’s Full
Access Reseal-it®
Printpack
The 100g Wonka chocolate bars are wrapped in a new, clever package with an
innovative opening and resealing mechanism. This debut solution guarantees a
hermetic seal for product freshness and tamper evidence for consumer safety.
The seal peels open the 360 degree circumfrance around the bar, creating a “lid”
opening that can then be folded over and resealed. It allows the consumer to open
the package and reseal it easily should they want to save some for later, while
keeping the remaining part fresh.
Satara King (404) 460-7239
Special K Red Berries Club Pack
Kellogg Company
This package is an exciting innovation to the world of Club Ready to Eat
Cereal. It delivers on the major consumer barriers and complaints to the
cereal category specifically in club channels. The smaller sized bags and
horizontal orientation results in longer, more controlled freshness along
with easier pantry management at homes.
Eric Lewandowski (269) 961-3819

15. Ameristarwinners
15
Health & Beauty Aids
Gillette Venus Snap
think4D Inc. / Procter & Gamble
Featuring think4D technology to provide a life-like
representation of the innovative new mini razor,
the Gillette Snap packaging is cost effective and
environmentally responsible with 73% less plastic,
a 27% weight reduction and 53% less packaging
materials than previous Venus Packaging while
substantially decreasing the package’s carbon
footprint. The think4D technology used on this snap
packaging creates a tactile, multi-sensory, consumer
experience, leveraging the memory effect of sensory
branding.
Mike Fehr (204) 319-8126
Bodycology Blackberry
Viva Healthcare Packaging
Injection molded tube with in-mold label with a very shelf-
impacting, shiny metallic 3D and photographic quality
rendering.
Bruno Lebeault (416) 321-0622 ext 2252

16. Ameristarwinners
16
Household Products
Mr. Clean Liquid Muscle
Procter & Gamble
Mr. Clean Liquid Muscle is a 2.5x concentrated Multi-Purpose
Cleaner that introduces an innovative dosing cap.The closure is
designed to deliver a fixed dose of product with one squeeze. It
works via a timer mechanism to measure and shut off the fluid
stream when the right dose is reached. This allows the consumer
to have better control and always ensures the right dose is
delivered every time!
Matt Akey (513) 627-8678
3M Headlight Restoration System
3M
The new package design improves upon the previous in many ways,
from cost efficiencies and improved sustainability while still satisfying
the DIY Automotive users.
Jeff Jackman (651) 733-9738

17. Ameristarwinners
17
Household Products
Whirlpool® Water EveryDrop™
Portable Water Filter
Sonoco Alloyd
The EveryDrop filter conveys elegance, convenience and elite status with
its soft-touch coating and soothing colors. The illusion of the floating filter
heightens the product’s new-age design, usage and features. With complete
360° view of the filter and carrying case, shoppers are able to thoroughly
inspect the modern product design without negotiating package security.
A separate chamber area just below the travel case houses the product’s
micro-contaminant replacement filter.
Kim Goyke (815) 787-5864

18. Ameristarwinners
18
Industrial / Commercial
Zodiac Aero Evacuation Systems America – A350
Program Evacuation System
Victory Packaging
Zodiac Aerospace is a world leader in aerospace equipment and systems for commercial,
regional and business aircraft, as well as helicopters and space applications. The Zodiac
Evacuation Systems Division is the only company in the world to offer a comprehensive
range of inflatable safety products. Zodiac Aerospace is a world leader for civil aviation
evacuation slides, life rafts, life vests and helicopter emergency flotation equipment. The
A350 Evacuation System packaging combines innovation, product protection, ergonomic
and packaging process solutions and waste minimization into one clever design. It utilizes
a flanged tube with the flanges folded at a ninety degree angle to provide side impact
strength. The heat treated wood pallet is custom designed for use with a specialized hand
truck and the front of the pack opens so that the part can be loaded without a lift assist.
Stuart Feldman (443) 515-1105
New Cruiser 5FS 15 gal Closed System Blow
Molded Container
Syngenta, LLC
The new Taylor-Cain S15 blow molded/injected molded closed system container
replaces an existing 15 gal rotationally molded closed system container to take
advantage of a lower unit cost, lower transportation costs, reduced lead-times,
increased production capacity and half the tare weight, while still delivering the
required product protection, package distribution and warehousing, as well as, the user
functional needs. The container itself is blow molded and the top and bottom chimes
are injection molded. This new container, because of the light weight, is also easier and
safer for workers to lift and use.
Tim Cotter-Syngenta, Steve Cain-Taylor-Cain, Wallie Meisner-Syngenta (336) 632-7337

19. Ameristarwinners
19
Industrial / Commercial
Ecolab Oasis Pro® 2L Pouch
Ampac
Oasis Pro® Housekeeping System is a comprehensive,
easy-to-use, closed-loop dispensing system for
consistent proper dilution of high performance cleaning
products. Its flexible packaging reduces plastic waste by
80 percent compared to traditional containers and ready-
to-use solutions. It uses less packaging with less freight
waste. Ecolab uses a unique collapsible bag with self-closing
port to offer a closed loop dispensing system to limit contact
with the chemistry while also minimizing waste.
Craig Livingston (630) 439-3160
Blue Tube UV Package
Plastic Ingenuity /
Triatomic
Plastic Ingenuity designed a new
thermoformed package for a germicidal UV light
to replace an existing package that provides shock and
crush protection, easy loading, flexibility to hold multiple diameter
products, provide good product visibility, and the ability to either stand
the package upright or hang on a peg hook for retail display. The package
consists of an outer sleeve printed with useful information, an inner tray designed to better
protect the UV lamp and other parts, and end caps to secure the product and provide tamper
resistance.
Rob Helmke (608) 798-3071
Ecolab Collapsible Hand Care
Packaging Platform
Ecolab
Ecolab’s closed-loop Collapsible Hand Care Packaging
Platform made up of a custom bottle and pump offer
an innovative and effective solution to unit dose
hand care dispensing. This new collapsible system is
capable of dispensing up to 99% of product largely due
to the bottles collapse profile and the pumps custom
design.
Matthew Lausted - Ecolab, Thaddeus Feiler - Ecolab

20. Ameristarwinners
20
Medical Device
ACUITY® Pro Lead Delivery System
Boston Scientific, Inc.
Boston Scientific’s ACUITY® Pro lead delivery system package addresses
concerns regarding predicate packaging size and functionality. The team
prioritized voice-of-customer inputs during tray and lid designing. The
tray utilizes innovative features including knurling surface patterns and
catheter curve-containment channels to improve interface and protective
properties. A 200% volume reduction provides a 315% palletization and
sales bag load efficiency increase, while sterilization costs dropped 50%.
Material reductions yielded significant savings per saleable unit.
Chad Betlach (763) 494-1007
Prent Corporation /Volcano Corp
Prent Corporation
The Verrata Tray provides protection and support for the Verrata
product, and functions with the product as part of its preparation
for use.
Don Handrow, Jake Keleny (608) 754-0276

21. Ameristarwinners
21
Medical Device
SoTube® / SoSafe® : double-sterile barrier packaging
Selenium Medical
SoTube/SoSafe are two innovative solutions: nested tubes for implants and a double-sterile barrier
packaging. They ensure nurses and surgeons easy handling of package and implant as well as a pioneer
“No Touch” approach right up to the point of surgery.
Olivier Richart +33 5 46 44 40 82

22. Ameristarwinners
22
Other
Hypertherm Tamper-Evident,
Anti-Counterfeiting Clamshell
Placon
Once filled, the recycled PET clamshell, developed by Placon in
partnership with Hypertherm, is welded affixing the lid with graphic
card to a perforated area on the base of the thermoform. Once opened,
the perforated area breaks away from the base, permanently attaching
itself to the interior of the lid “trapping” the graphic card. The design
not only visually alerts consumers that tampering has occurred but also
deters counterfeiting.
Laura Stewart (608) 278-4451
On-the-Go Carafe
Southern Champion Tray
SCT’s On-the-Go Carafe presents a new twist on the standard
bulk beverage carrier. The innovative, tower-like design of the
structure consists of two elements; a corrugated outer box and
an inner #2 plastic jug, both of which are recyclable. Improved
features, such as a new location of the spout and inset handle
allow a strong grip for a steady, single-handed pour.
Candace Carlton (423) 756-5121

23. Ameristarwinners
23
Other
Boston Scientific Tear Tab
Boston Scientific
Boston Scientific’s Tear Tab took a business tool required for BSC
restocking and turned it into a feature that provides benefits to
BSC’s customers. BSC’s customers can use the attached tab to help
open the carton’s tuck flap. In fast-paced emergent situations where
seconds count, gaining access to the medical device inside the
cartons is critical.
Amie Marshall (763) 494-1116
Brita Pitcher Open-Sided Carton
The Clorox Company
The new Brita Open-Sided Carton is a packaging system that consists
of a carton tray and band containing a pitcher protected by shrink
film. This open-sided design enabled a significant material waste
reduction from the previous packaging while preventing damage by
allowing shoppers to see the actual pitcher without opening the carton.
The result is a package that clearly celebrates the beautiful pitcher
design in a format that easily communicates the size, shape, and
features of the product.
Samuel Marino (925) 368-9320

24. Ameristarwinners
24
Promotional / Display
A Sesame® Tape Solution for Quaker Oats Real
Medleys Retail-Ready Packaging
Quaker Oats / International Paper / H. B. Fuller
Quaker Oats wanted a retail-ready shipping solution for its Real Medleys single-serve oatmeal.
It needed to provide a positive brand image, robust product protection and material savings, and
enable packing automation. Working together, Quaker Oats, H.B. Fuller and International Paper
designed a sustainable package that’s easy to produce and dispose, provides robust protection,
material reduction by 35%, reduces stocking time and meets increasing retailer demand for a
well-designed, shelf-ready display.
James Maki (847) 304-2291

25. Ameristarwinners
25
Student AmeriStar Winners
3rd Place
The EnviroLamp
Category: Household Products
School: University of Wisconsin -
Stout
Student: Michelle Rademacher
Honorable Mentions
Coat N’ Clean
Category: Health & Beauty Aids
School: Cal Poly State University
Students: Andrew Morey, Maddie Back, Kelly Harding,
Mary Butcher, Dylan Burau
Sunflower Seed Package
Category: Food, Shelf Stable
School: Cal Poly State University
Students: Jacob Garber, Taylor Severn, Wes Zimmerman
Shatter Proof Makeup
Category: Health & Beauty Aids
School: Cal Poly State University
Students: Rebecca Kisch, Emily Mallett, Meagan Smith,
Michael Stracey
1st Place
MPressed Shirt Packaging
Category: Other
School: Clemson University
Students: Gabrielle Conlon, Julianne Holmes,
Rachel Randall, Emily Thackston
2nd Place
iPackage
Category: Electronics
School: Cal Poly State University
Students: Brandon Holle, Neil Holliday, John Zeolla,
Anita Ho, Susanna Hintergardt

26. 26
Visionaryfinalists
Packaging Development & Design
Amie Marshall, packaging engineer II, Boston Scientific Corp.
In fast-paced emergent situations where seconds count, gaining access to a medical device inside a carton is critical. Amie Marshall was
responsible for driving a design change that impacts how customers interact with the company’s medical device packaging. She was able to
bring together multiple novel elements into one Tear Tab design that makes for a more effective and efficient user experience—but, more
importantly, saves time in those urgent cath lab cases.
Marshall was able to translate customer and business needs into a solution that saves the company $430,000 annually in packaging costs. A
universal design, the Tear Tab closure strip can be applied to every product within BSC that is authorized for restocking; which includes more
than 90 percent of the company’s products. Because
the Tear Tab helps identify returned products that are
resalable, the company has saved several million dollars
by being able to restock and resell these items.
Ross Christianson, senior packaging engineer (project leader for User Experience Research
Lab), Boston Scientific Corp.
Ross Christianson was instrumental in the design, development and implementation of a fully functional cath lab—dubbed the User
Experience Research Lab (UERL)—that creates an environment where Boston Scientific can initiate discussions with and obtain feedback
from customers. By offering a practical setting to watch and listen to customers, this lab allows Marketing, Packaging and R&D to research,
discuss and, ultimately, understand customer packaging wants and needs so
they can develop and deliver high-quality packaging and labeling solutions.
During the project, Christianson evaluated the products of major storage and
shelving solution vendors for their flexibility and versatility to make sure that
the UERL represented multiple storage configurations and accommodated
the widest variety of the most common products used in a lab. He has been
described as relentless in his actions of gaining the voice of the customer, as
well as passionate in supplying packaging with meaningful innovation.

27. 27
Visionaryfinalists
Packaging Development & Design
Elisha Tropper, president/CEO, Cambridge Security Seals
Elisha Tropper challenged the Cambridge Security Seals product design team to incorporate several packaging considerations into the
design of its industrial security seals themselves, insisting that the final packaged product become the starting point for the product design
and construction development.
In doing so, Tropper elevated the packaging element of an industrial product from an afterthought to a critical design component. The
design team was able to significantly reduce the size of the seals (while also improving their strength) and efficiently stack and pack them
into cases so more fit on a skid compared to competitors—adding value for the customer and reducing costs throughout the supply chain.
Tropper had the vision to understand that packaging could and should add
value to the product and that, by paying attention to both the package and
the packaging line during the product design phase, this value could most
effectively be achieved to enhance the product performance.
He was successful in changing the mentality of the product and manufacturing
design teams to develop integrated packaging enhancements as essential
components to the overall design process.
Mother Parkers Innovation and Technology Team:
Margaret LaRocque, packaging engineer; Shelby Parkinson, analytical lab
technician; Yucheng Fu, product engineering manager; Paul Yang, packaging
manager; and Lib Trombetta, director of innovation and technology
The Mother Parkers Innovation and Technology Team ventured into a new category: single-serve beverages. The EcoCup
packaging project for the new Higgins and Burke Loose Leaf Tea progressed from concept to market in less than eight months.
The package design—a clear lid and translucent capsule—enhances the consumers’ experience by engaging all five senses:
They can see the product through the clear lid, touch the logo embossed on the side of the capsule,
smell the aromas, hear the EcoCup click when recycling and taste the product.
One goal of the design was to ensure clean separation of the EcoCup components for recycling and/
or composting. A breakaway tab enables the EcoCup to be easily separated by hand.
Determination and passion encouraged the team and continue to drive them. Margaret LaRocque,
packaging engineer, says, “If someone tells us it can’t be done, but we know it’s the right thing to
do, we continue challenging, and if it doesn’t exist, we will invent it.”

28. 28
Visionaryfinalists
Packaging Development & Design
Joe Mase, vp of marketing and business development, Sagent Pharmaceuticals
Reduce medication errors. Save people’s lives. It’s a simple idea that is not so easy to implement in hospitals in the real world. But during the last
10 years, Joe Mase has imagined and executed packaging improvements that make a difference.
At Sagent Pharmaceuticals, he developed the PreventIV Measures program, a comprehensive and proprietary approach to packaging and
labeling that helps healthcare professionals accurately distinguish between look-alike, sound-alike products, making it easier for them to select
the correct one. Every Sagent product package—vials, syringes and IV bags—features a distinctive design with easy-to-read drug names and
dosage strengths on the primary panel.
In 2004, while Mase worked at Baxter, he turned a “negative” thought into a positive solution. Black bar codes printed on transparent IV bags
were hard for scanners to read because they didn’t have enough contrast with the background. What would happen, he thought, if we printed
the white spaces instead of the black bars? Ha! Problem solved, patent issued. The Enlightened HRBC high-resolution bar code is encoded with
variable information—the National Drug Code number, lot number and expiration date—and printed online during packaging.
Mase not only has the vision to find innovative solutions, he has the ability to sell his
ideas to teams and lead highly engaged teams to accomplish the goals. He is able to
keep teams engage and focused, from high-level senior management all the way down to
the entry-level team members.

29. 29
Visionaryfinalists
Production & Operations
Diageo Team Cube: Paul Millar, head of packaging technology; Dawn Reilly,
COGS reduction brand change manager; Ray Webb, project engineer; Ian
Bell, packaging development technologist; and Donal Comerford, central
manufacturing lead
The Diageo Team Cube developed and constructed a radical concept—a low-cost modular production plant for the
blending and packaging of spirits—and commercialized it in multiple geographies within 12 months. The solution met
operational requirements and saved 60 percent on capital investment.
This was achieved by challenging convention, moving the thinking of a global organization away from the standard and
managing the change with all stakeholders.
The project allowed Diageo to enter a new market segment while delivering the
required margins. Deployment of the first commercial product to market was 20
percent of normal, allowing a startup within two weeks. And one week after startup, the plant’s efficiency was 94 percent.
The passion and drive of the team influenced others to “act like an owner” and achieve more. Through the trust that developed within the core
team and the establishment of peer-to-peer mentoring, each team member—operating within their skill set—stepped up and was accountable
for making the professional decisions required to keep the project moving. This resulted in a significant reduction in timelines, as well as the
overall demand for resources.
Mother Parkers RealCup Operations Startup Team: Stephen Leung, plant manager;
Chris Meffen, production manager; Dennis Paynter, president of coffee
operations, Lib Trombetta, vice director of innovation and technology; Yucheng
Fu, product engineering manager; and Janet Nagy, human-resources manager
Over the course of 18 months, the RealCup Operations Startup Team at Mother Parkers completely gutted the existing
Specialty Plant, dedicated to organic coffee and other specialty products, and doubled the size to the current RealCup Plant.
Since the conversion, the plant has successfully launched more than 180 individual stock-keeping units, driving growth in its
private label and branded business in the exploding category of single-serve coffee and tea.
The team built flexibility into the operations and achieved rapid growth—they expanded from 8 to 126 employees in those
18 months. By operating with full vertical integration and using people in cross-functional roles in both packaging and engineering to maximize on internal expertise, they were able to
accelerate the packaging development cycle. Iterations now take about one-tenth the time of a typical operation. By eliminating time between ideas and their realization, the Operations
Team is able to push innovation forward on a regular basis. Packaging machines were created to evolve, with plenty of space between stations. The modular design makes parts
replacement easy, so machines can quickly be configured to meet the progressing needs.
One way the team motivated others and encouraged continuous improvement was by implementing many of the ideas from their team. More than 15 operator-identified ideas have been
turned into solutions, enabling the company to double overall equipment efficiencies (OEE). These operational improvements equate to more than 33,650 man-hours saved.

30. 30
Visionaryfinalists
Production & Operations
Viva Concepts team: Gregory Hughes, CEO; Greg Hughes, Jr, vp product
development, Farid Tabibzadeh, founder; Sam Didear, designer; Rikard
Rodin, designer; Jose Barajas, designer
The Viva Concepts team put in hundreds of hours to conceptualize, design and manufacture an exclusive marketing
gift with referral cards that their clients (such as dental offices, car dealerships and banks) can distribute to attract and
acquire new customers.
They custom-built a production line to create the Vivapak intricate promotional package, which can be customized itself.
Along with a machinery partner, Viva production personnel designed, refined, tested and retested a prototype line to
produce the slider pack. The automated process is similar to a pharmaceutical carded blister packaging line and includes
a banding machine—specially modified to place plastic rotating
bands on the slider pack—that eliminated the labor-intensive hand
work previously required to produce this product. “[It’s a] genius use of an industry machine meant for other purposes,” says production
supervisor Gregory Hughes, Jr.
By designing, producing and customizing a setup box internally, the team took what would have been $60 and brought it down to one fifth
the cost. And by setting up an on-demand printing facility, they made possible short runs of custom referral cards at an affordable price.
Since last September, the company’s business has grown from zero to more than 250,000 promotional
pieces a month.

31. Ameristarwinners
31
Best of Show
SoTube®/SoSafe® Double-Sterile Barrier
Packaging
Selenium Medical
The Best of Show Award honors the package that surpassed all judging criteria and was
unanimously selected by the judges to be outstanding in every category.
See description on page 21.
Design Excellence Award
Butterball Farms Butter Sculptures
Butterball Farms
This award honors the package that exhibits a shining example in which structure and
graphic design integrate to create a compelling package. Judges considered factors such as
design benefits that could include enhanced product findability on shelf, improved package
functionality that entices consumers to think about a product or product category in a new way,
improved product presentation in-store, and others.
See description on page 12.
Special Awards
Sustainable Packaging Award
Brita Pitcher Open-Sided Carton
The Clorox Company
In recognition of the package that judges scored highest when considering how
packaging can be developed to reduce the impact on the environment. This includes
efficient energy usage, recycling efforts, effective use of packaging materials,
recover and or eco-friendly raw materials.
See description on page 23.

32. www.iopp.orgwww.ubmcanon.com www.packagingdigest.com www.pmpnews.com
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