This document provides tips and strategies for growing a business using LinkedIn. It discusses developing a strategy with clear objectives and measures of success. It also offers advice on optimizing your profile, getting recommendations, growing your network through groups, and generating leads. Specific tips include asking for recommendations on specific work, regularly endorsing connections, and joining 50 relevant groups to actively engage in discussions and build connections. The document is intended to help readers understand how to effectively use LinkedIn to promote their business.

1. LinkedIn
Business Briefing

2. ………
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5. thedigitalinstitute.com.au
GROW YOUR BUSINESS WITH LINKEDIN

6. thedigitalinstitute.com.au
GROW YOUR BUSINESS WITH LINKEDIN

7. thedigitalinstitute.com.au
GROW YOUR BUSINESS WITH LINKEDIN

13. Develop Your Strategy | Practical Application
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1. Objectives
2. Relationships
3. Point of Difference
4. Success Measures
GROW YOUR BUSINESS WITH LINKEDIN

14. GROW YOUR BUSINESS WITH LINKEDIN

15. GROW YOUR BUSINESS WITH LINKEDIN

16. thedigitalinstitute.com.au
GROW YOUR BUSINESS WITH LINKEDIN

17. thedigitalinstitute.com.au
GROW YOUR BUSINESS WITH LINKEDIN
http://youtu.be/V6Iie2xx0qM

22. Write Your Summary
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1. Write in 1st
person
2. Use relevant keywords
3. Speak directly to your
target market
4. Be personable
5. Sympathetic – show you know
your customer’s problem
6. Benefit driven – how your
customer would benefit by
working with you
7. Simple and easy to read
8. Check spelling & grammar!
GROW YOUR BUSINESS WITH LINKEDIN

23. Build Your Credibility
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GROW YOUR BUSINESS WITH LINKEDIN

24. Profile Optimisation | Practical Application
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1. What keywords to target?
2. What industries?
3. Your headline?
GROW YOUR BUSINESS WITH LINKEDIN

26. What is Social Proof?
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27. 6 Tips to Getting Recommendations
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1. Ask for specific recommendations
2. Don’t ask everyone
3. Don’t ignore a request
4. Be careful about how you
recommend
5. Update recommendations
6. Say thank you, return the gesture
GROW YOUR BUSINESS WITH LINKEDIN

28. Build Your Credibility
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1. Arrange skills in order of
importance
2. Move skills & expertise section
closer to the top of your profile.
Either just below your summary
or after your experience
section
3. Regularly endorse your
connections
GROW YOUR BUSINESS WITH LINKEDIN

29. Recommendation | Practical Application
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GROW YOUR BUSINESS WITH LINKEDIN

31. Grow Your Network – Fast!
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GROW YOUR BUSINESS WITH LINKEDIN

32. Grow Your Network – Fast!
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GROW YOUR BUSINESS WITH LINKEDIN

33. Make Groups Work for You
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• Join 50 Relevant Groups
• Regularly Post Discussions
• Add Members to Your Network
• Ask for Help
GROW YOUR BUSINESS WITH LINKEDIN

34. Lead Generation Example
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GROW YOUR BUSINESS WITH LINKEDIN
Hi Nathanial,
Hope you are doing good.
I am Binujha, Business Analyst from Whitelake technology Solutions.
We are an ISO certified digital marketing company providing end to end digital
solutions. We have helped shape up the business for more than 10,000
clients. I had a look into your website and found that you to provide the similar
services.
We have certain more digital solutions on board including Google Analytics,
Backlink Audit and much more.If you are interested with our services, we will
be more than happy to discuss further with a pilot project.We assure you the
best quality and cost effective services.

35. Lead Generation Example
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GROW YOUR BUSINESS WITH LINKEDIN
Hi Nathanial,
Just a quick one to say thanks for accepting my invite.
The idea is that now we're connected, hopefully we can find time for a
face-to-face, just to see if maybe my product might be of value to your
clients.
I'd really appreciate that opportunity.
Regards,
Ben.

36. Lead Generation Example
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GROW YOUR BUSINESS WITH LINKEDIN
Hi John,
I’ve had a look at your profile and interested in catching up.
We are seeking someone in the building industry who is serious
about their growth objectives and it seems like there could be
an ideal fit. How are you placed for a telephone chat Thursday
morning at 10am?
Regards,
Tim

38. College for Adult Learning received 122 leads within month one of their lead
generation campaign following a connect-engage strategy.

39. Lead Generation | Practical Application
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40. About Bibby Consulting
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GROW YOUR BUSINESS WITH LINKEDIN
✓ Australia’s First LinkedIn Specialists
✓ Founding Trainer at ADMi, DMI, & other RTO’s
✓ LinkedIn Coach for City Desktop
✓ 12+ Years Digital Experience
✓ Sales & Marketing for 3000+ Businesses
✓ Partnership with Linked Strategies (US)

41. Our Clients
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GROW YOUR BUSINESS WITH LINKEDIN

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WWW.LINKEDIN.COM/IN/NATHANIALBIBBY