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How to Build Your Personal Brand on LinkedIn

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How to build your personal brand on LinkedIn? Amrita Angappa
WHY LINKEDIN FOR YOUR BUSINESS AND PERSONAL BRAND BUILDING ACTIVITIES? ● 575 MILLION MEMBERS ACROSS THE GLOBE. 40% OF THEM ARE ACTIVE ON A DAILY BASIS- NEIL PATEL ● 30 MILLION COMPANIES HAVE A LINKEDIN PAGE- HOOTSUITE ● AN AD ON LINKEDIN CAN REACH 12% OF THE POPULATION ON THE WORLD- HOOTSUITE ● 92% OF FORTUNE 500 COMPANIES USE LINKEDIN- 99FIRMS ● 77% OF RECRUITERS ARE ON LINKEDIN- 99FIRMS
WHY LINKEDIN? Because it is a unique professional which is yet to have its own competitor.
HOW TO ENCOURAGE YOUR EMPLOYEES TO BUILD THEIR OWN PERSONAL BRAND?
ADVANTAGES OF HAVING YOUR PERSONAL BRAND FOR BUSINESS? ● PEOPLE TRUST PEOPLE ● CHANCES ARE MORE LIKELY FOR PEOPLE TO TAKE AN ACTION ON THE PRODUCT OR SERVICE IF THE CEO HAS A STRONG PERSONAL BRAND ● EMPLOYEE’S VOICE IS CONSIDERED IMPORTANT ● TOP CEOs LIKE ELON MUSK, BILL GATES, STEVE JOBS AND JEFF WEINER ARE KNOWN FOR THEIR IMPECCABLE PERSONAL BRAND ● PEOPLE MAKE BUSINESS DECISIONS BASED ON INSTINCTS AND EMOTIONS. HENCE YOU SHOULD CONNECT WITH THEM LIKE AN INDIVIDUAL WHOM THEY CAN RELATE.
THANK YOU!

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How to Build Your Personal Brand on LinkedIn

  • 1. How to build your personal brand on LinkedIn? Amrita Angappa
  • 2. WHY LINKEDIN FOR YOUR BUSINESS AND PERSONAL BRAND BUILDING ACTIVITIES? ● 575 MILLION MEMBERS ACROSS THE GLOBE. 40% OF THEM ARE ACTIVE ON A DAILY BASIS- NEIL PATEL ● 30 MILLION COMPANIES HAVE A LINKEDIN PAGE- HOOTSUITE ● AN AD ON LINKEDIN CAN REACH 12% OF THE POPULATION ON THE WORLD- HOOTSUITE ● 92% OF FORTUNE 500 COMPANIES USE LINKEDIN- 99FIRMS ● 77% OF RECRUITERS ARE ON LINKEDIN- 99FIRMS
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  • 7. HOW TO ENCOURAGE YOUR EMPLOYEES TO BUILD THEIR OWN PERSONAL BRAND?
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