Facebookビジネス活用最前線

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Social Media

※18 • ➡ ➡ Creators Collectors 29 42 ➡ ➡ Collectors Japanese Social Media Technographics Revealed

2 2010 2009 Social Networks Online Games E-mail Portals Instant Messaging Videos/Movies Search Software Manufactures Multi-Category Entertainment Classifieds/Auctions 0 7.5 15 22.5 30 source :The Nielsen Company 2009 43%

DYMP 2010

Facebook

Facebook • SNS 5 1000 • 3.8 (Inside Facebook) 6 10 1 5000 • 2009 8 400 9 10 • Facebook 1 2000 Facebook Facebook

Facebook 2010 3,834,792 93,584 2% 828,930 22% 1,013,779 17,607 2% 110,948 11% 813,319 162,104 20% 475,121 58% 550,924 68,189 12% 195,042 30% 344,124 149,054 43% 266,224 77% 212,336 11,698 6% 63,240 30% 41,632 3,925 9% 10,055 24% 34,700 11,596 33% 21,272 61% 6,845,609 517,760 8% 1,970,837 29% Internet World Stats 2010.8 3

• 2008 2010 Javier Olivan • 140 450 UV 2010 9 2009 5 33 1 4 • 2010 6 10 PR 3 5 SNS

Twitter 4 1 Face You Ustrea Twitter mixi blog book Tube m 315 79 141 128 223 79 49% 42% 41% 37% 50% 32% 41% 34% 36% 37% 43% 25% 31% 20% 20% 15% 23% 23% 27% 18% 31% 24% 34% 25% 23% 15% 19% 26% 26% 23% 17% 17% 15% 15% 18% 18% 8% 13% 9% 8% 12% 10% 1% 1% 0% 0% 0% 0% NTT Twitter 315

Facebook

• ROI 6% ➡ 84 ➡ 68 26% ➡ 68 ➡ 57 ➡ 68% 43 King Fish Media

FB $136 •$71.84 •28% •41% Syncapse 20 4000 6 THE VALUE OF A FACEBOOK FAN www.syncapse.com 2010.6

Social Plugins • 2008 Facebook Connect • Like 8 • Like • 4 21 1 5 5 11 10 • Washington Post 54,470 Facebook 290% ABC News 47,998 290% • IMDB 179,477 3 350,000Like

SocialPlugins ◆ ◆Facebook Facebook Like ◆ WEB Facebook Facebook

Coca-Cola Youtube Dusty Michael 2

• 4 R • Review: 5000 • Respond: • Record: • Redirect: • • • • ( ) • :AMN http://blog.tokuriki.com/2010/05/4.html

LEVI STRAUSS & CO ( ) Levis New Friends Store Social Shopping Site http://www.youtube.com/watch?v=23KLU2hnB0s 4 UU 45 Facebook 15.83% 1

FRIENDS STORE Levi’s Like Facebook 9 Facebook Facebook Social Plugins Ajax JavaScript API

• DB  •  90% • Facebook  Facebook •  Facebook

Facebook Levi’s 10 25 Facebook

• 140  •  RSS Twitter Youtube  •   Facebook  Facebook FacebookAd

Sunkist Facebook

Vitamin Water URL Facebook Connect

Victoria’s Secret Pink

Facebook Ads

→ ↑

• •

Google V.S. Facebook Google AdWords Facebook Ad • • • • • • • • • • • • Google Facebook

Social Media Social WEB Media Cost per Clicks Cost per fan Revenue per click Revenue per fan CTR CVR cross-channel distribution WOMMA

• • • SEM SMM

Tips • • CTR 1 • Facebook • Facebook •

Facebook Credit

FB (β ) 2010 10 β % Facebook MOL Global

Facebook Groups

• • Group • Group Wiki("Docs" ) • Graph API for Groups

• • • • • • 14 • •

• • • •

•API • ※ • 16

Social Plugins • Activity Feed Facebook Facebook Like • Recommendation Facebook

Social Plugins • Login with Faces ※XFBML JavaScriptSDK • Facepile Login with Faces

Social Plugins • Comments • Live Stream Ustream

@okamuranaoto okamura@looops.net “o” 3

• Web • In the looop http://blogs.itmedia.co.jp/saito/ • Famecount http://www.famecount.com/ • Facebackers http://www.facebakers.com/ • SlideShare • Facebook Marketing(Jason Cormier) http://www.slideshare.net/jcormier/facebook-marketing-4629751 • Facebook for Business BIN2010(Chad Richards) http://www.slideshare.net/chadrichards/facebook-for-business-bin2010-5034461 • Facebook Marketing Webinar: Best Practices on the World's Most Powerful Social Network(Word of Mouth Marketing Association) http://www.slideshare.net/WOMMAssociation/room214-fb-webinar-deck? src=related_normal&rel=5034461 • Image • MorgueFile http://www.morgueﬁle.com/ • Dreamstime http://www.dreamstime.com/free-photos

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Facebookビジネス活用最前線

by Naoto Kyo on Oct 12, 2010

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Facebookビジネス活用最前線 — Presentation Transcript