SlideShare a Scribd company logo
1 of 88
Facebook


           [okamura@looops.net]

              TEL:03-6438-0311
             FAX:03-6438-0920
•
•         Social Media
•        Facebook
•
    1.
    2.
    3.
    4.
    5.
    6.
PC

400

300

200

100

 0
      10   30   10   30   40   60   40   60
2
          6,000,000
                 300
※1        10
     19
•

•


•

•
Social Media
※18



•
➡

➡ Creators Collectors
    29 42

➡
➡ Collectors


    Japanese Social Media Technographics Revealed
2
                                           2010           2009
              Social Networks
                 Online Games
                        E-mail
                       Portals
            Instant Messaging
                Videos/Movies
                        Search
       Software Manufactures
Multi-Category Entertainment
          Classifieds/Auctions
                                 0   7.5     15        22.5         30
                                             source :The Nielsen Company




               2009          43%
Facebook
BP
Twitter
       10             100

Mixi
            20 UU/M                    Facebook
30                                    10
Facebook

1.

2.

3.
SNS




             •
             •


             •
  Mixi
             •



  GREE       •

         ※   mixi
•
  Facebook   •
             •
             •




Facebook
•

•



•
Facebook
•   ROI
                           6%
•
               84

•         68
                     26%
•
     68

•    57

•                                        68%
                43


                                King Fish Media
•       →

•   →

•   →

•   →

•   →

•       →
3
SNS


  Facebook CEO : Mark Zuckerberg
•   UV
•
•   SNS

•
•
1.

2.

3.

4.

5.

6.
.
.
.
    •
    •
.
    •
    •
.
.
    •
    •
.
    •
    •
.
    •
    •
.
    •
    •
.
•
•

•   Facebook

•

•

•

•

•

•
•

• KPI

•
.
http://www.facebook.com/pages/create.php
ficial
Of


  •

  • Facebook

  •

  • Facebook
osed
Cl


 •

 •

 •
•
    •
    •


• FB
    • HootSuit
    •
.
On-Page Promotion
        V.S.
Off-Page Promotion
ON
ON   OFF
On-Page Promotion
             V.S.
     Off-Page Promotion




ON                        OFF
On-Page Promotion
URL




http://facebook.com/username
Sosial Search Optimization

        • Google   Bing


        •
            •
            •        (Static FBML)

            •
Facebook Ads
→



↑
•


•
Google V.S. Facebook
    Google AdWords       Facebook Ad

                     •
                     •
•
                     •
•
                     •
•                    •
•                    •
                     •
                     •

       Google                    Facebook
Social Media
                             Social
         WEB                 Media



      Cost per Clicks      Cost per fan



     Revenue per click   Revenue per fan



           CTR
           CVR            cross-channel
                           distribution
                                   WOMMA
•
•


• SEM
    SMM

•         2   (WOMMA)
Tips
•
    • CTR                     1


• Facebook


•           Facebook


•
Off-Page Promotion
1.Off−Page




2.On-Page


3.
Social Plugins
•

    •             Twitter TV


        Youtube

•

    •
.
/

                                (   )


•   /




•       /

            (           )
                    (       )


•
•   •
        Facebook

•

    •
•
•


•

    •
    •
•
.
Static FBML
tabfusion




Flicker, Blog, Twitter
TabSite




Facebook Pages   ASP CMS
•

•            Facebook
    Bit.ly


•
•



    •
.
•       :
                (

            )


•   :
•       :




•   :
•                   :
    Facebook       (Facebook
                               )


•              :
•                :
    (        )
    Facebook


•           :
Wildfire
Wildfire
              •
              •
              •


•
•
•
•
Wildfire




          Twitter!!
•


•


•
@okamuranaoto
okamura@looops.net
• Web
   •   In the looop
       http://blogs.itmedia.co.jp/saito/

   •   Famecount
       http://www.famecount.com/

   •   Facebackers
       http://www.facebakers.com/

• SlideShare
   •   Facebook Marketing(Jason Cormier)
       http://www.slideshare.net/jcormier/facebook-marketing-4629751

   •   Facebook for Business BIN2010(Chad Richards)
       http://www.slideshare.net/chadrichards/facebook-for-business-bin2010-5034461

   •   Facebook Marketing Webinar: Best Practices on the World's Most Powerful Social Network(Word of
       Mouth Marketing Association)
       http://www.slideshare.net/WOMMAssociation/room214-fb-webinar-deck?
       src=related_normal&rel=5034461

• Image
   •   MorgueFile
       http://www.morguefile.com/

   •   Dreamstime
       http://www.dreamstime.com/free-photos

More Related Content

Viewers also liked

Viewers also liked (6)

大企業のためのリーンスタートアップ ~不確実性への挑戦 0.2~
大企業のためのリーンスタートアップ ~不確実性への挑戦 0.2~大企業のためのリーンスタートアップ ~不確実性への挑戦 0.2~
大企業のためのリーンスタートアップ ~不確実性への挑戦 0.2~
 
Facebookファンページ紹介資料
Facebookファンページ紹介資料Facebookファンページ紹介資料
Facebookファンページ紹介資料
 
【完全版】Facebookビジネス活用セミナー資料
【完全版】Facebookビジネス活用セミナー資料【完全版】Facebookビジネス活用セミナー資料
【完全版】Facebookビジネス活用セミナー資料
 
PMという仕事の稼ぎ方
PMという仕事の稼ぎ方PMという仕事の稼ぎ方
PMという仕事の稼ぎ方
 
不確実性への挑戦Ver0.1
不確実性への挑戦Ver0.1不確実性への挑戦Ver0.1
不確実性への挑戦Ver0.1
 
【講演資料】激変する自動車業界におけるクルマ屋の戦略
【講演資料】激変する自動車業界におけるクルマ屋の戦略【講演資料】激変する自動車業界におけるクルマ屋の戦略
【講演資料】激変する自動車業界におけるクルマ屋の戦略
 

Similar to Facebookのススメ

夜宴33期《未来是湿的》
夜宴33期《未来是湿的》夜宴33期《未来是湿的》
夜宴33期《未来是湿的》
Koubei Banquet
 
Social media for education seminar
Social media for education seminarSocial media for education seminar
Social media for education seminar
teaw-sirinapa
 
How internet marketing can increase your business
How internet marketing can increase your businessHow internet marketing can increase your business
How internet marketing can increase your business
Chris Appleton
 
Tag team glastonbury cc presention on social media
Tag team glastonbury cc presention on social mediaTag team glastonbury cc presention on social media
Tag team glastonbury cc presention on social media
Tagteambp
 

Similar to Facebookのススメ (20)

Facebookのススメ
FacebookのススメFacebookのススメ
Facebookのススメ
 
Facebookビジネス活用最前線
Facebookビジネス活用最前線Facebookビジネス活用最前線
Facebookビジネス活用最前線
 
[발표] 소셜커머스의 소셜미디어 활용전략
[발표] 소셜커머스의 소셜미디어 활용전략[발표] 소셜커머스의 소셜미디어 활용전략
[발표] 소셜커머스의 소셜미디어 활용전략
 
夜宴33期《未来是湿的》
夜宴33期《未来是湿的》夜宴33期《未来是湿的》
夜宴33期《未来是湿的》
 
TV Webinar - Social Media Marketing and Advertising
TV Webinar - Social Media Marketing and AdvertisingTV Webinar - Social Media Marketing and Advertising
TV Webinar - Social Media Marketing and Advertising
 
Google Plus Content Wheel for Social, Mobile and Search Marketing ROI
Google Plus Content Wheel for Social, Mobile and Search Marketing ROIGoogle Plus Content Wheel for Social, Mobile and Search Marketing ROI
Google Plus Content Wheel for Social, Mobile and Search Marketing ROI
 
Social media for education seminar
Social media for education seminarSocial media for education seminar
Social media for education seminar
 
facebook
facebookfacebook
facebook
 
[발표] 소셜웹 완전정복하기
[발표] 소셜웹 완전정복하기[발표] 소셜웹 완전정복하기
[발표] 소셜웹 완전정복하기
 
Who, What, Why, When and How in the Digital Revolution
Who, What, Why, When and How in the Digital RevolutionWho, What, Why, When and How in the Digital Revolution
Who, What, Why, When and How in the Digital Revolution
 
Social Media For A Sporting Event
Social Media For A Sporting EventSocial Media For A Sporting Event
Social Media For A Sporting Event
 
Socialnomics時代のコミュニケーション戦略
Socialnomics時代のコミュニケーション戦略Socialnomics時代のコミュニケーション戦略
Socialnomics時代のコミュニケーション戦略
 
Social Media UPEI
Social Media UPEISocial Media UPEI
Social Media UPEI
 
[발표] 페이스북 페이지 활용하기
[발표] 페이스북 페이지 활용하기[발표] 페이스북 페이지 활용하기
[발표] 페이스북 페이지 활용하기
 
Probably the best marketing event in the world
Probably the best marketing event in the worldProbably the best marketing event in the world
Probably the best marketing event in the world
 
How internet marketing can increase your business
How internet marketing can increase your businessHow internet marketing can increase your business
How internet marketing can increase your business
 
TagTeamBP HBA Presention on Social Media
TagTeamBP HBA Presention on Social MediaTagTeamBP HBA Presention on Social Media
TagTeamBP HBA Presention on Social Media
 
Tag team glastonbury cc presention on social media
Tag team glastonbury cc presention on social mediaTag team glastonbury cc presention on social media
Tag team glastonbury cc presention on social media
 
Facebook lessons 2011
Facebook lessons 2011Facebook lessons 2011
Facebook lessons 2011
 
Social media marketing
Social media marketingSocial media marketing
Social media marketing
 

Recently uploaded

IAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsIAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI Solutions
Enterprise Knowledge
 
CNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of ServiceCNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of Service
giselly40
 

Recently uploaded (20)

Tech Trends Report 2024 Future Today Institute.pdf
Tech Trends Report 2024 Future Today Institute.pdfTech Trends Report 2024 Future Today Institute.pdf
Tech Trends Report 2024 Future Today Institute.pdf
 
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUnderstanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
 
IAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsIAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI Solutions
 
08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men
 
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
 
Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivity
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a Fresher
 
CNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of ServiceCNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of Service
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processors
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt Robison
 
Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...
 
08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men
 
The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed texts
 
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfThe Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
 
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
 
Evaluating the top large language models.pdf
Evaluating the top large language models.pdfEvaluating the top large language models.pdf
Evaluating the top large language models.pdf
 
Presentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreterPresentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreter
 

Facebookのススメ