Who, What, Why, When and How in the Digital Revolution

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Presentation given to Tennessee Association for Home Care on November 8, 2011

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Who, What, Why, When and How in the Digital Revolution

  1. 1. Who, What, Why, When and Howin the Digital RevolutionJeremy Floyd, Bluegill Creative, @jfloyd photo by @haydnseek
  2. 2. 6 No’sof Social Media
  3. 3. #1 How much does a social media campaign cost?
  4. 4. $210,600 photo via @yomanimus / data via eMarketer
  5. 5. #2 How much timeis this going to take?
  6. 6. • 5-10 tweets per day• 5 facebook posts per week• 2 blog posts per week• engagement
  7. 7. #3 Can’t I just hire this guy?
  8. 8. #4 Who doesn’t use social media?
  9. 9. This guy.
  10. 10. 800 Million
  11. 11. 362 Million
  12. 12. 160 Million
  13. 13. 43 Million
  14. 14. #5 Can I use it in my industry?
  15. 15. #6 What are other legal concerns?
  16. 16. Defamation image used via @churl
  17. 17. image used via @raincoaster
  18. 18. image used via @opensourceway
  19. 19. What are employees saying?
  20. 20. Others• Tortious interference with a contract• Blog comments• Vicarious liability• Terms of service concerns
  21. 21. http://socialmediagovernance.com/policies.php
  22. 22. 6 Yes’sof Social Media
  23. 23. 1. Customer Service.
  24. 24. 2. Sales
  25. 25. 3. Awareness
  26. 26. 4. Unification
  27. 27. 4. Unification
  28. 28. 5. Education photo by @toprankblog
  29. 29. 6. Create Community photo by @rdecom
  30. 30. Inside• Evangelism• Social Media Policy• Process• Training• Staff
  31. 31. Inside Out• Evangelism • Strategy• Social Media Policy • Engagement• Process • IRL Networking• Training • Tools• Staff • Platforms
  32. 32. Social Media Usage 100 83 80 70 60 51 40 33 20 18 - 29 0 30 - 49 50 - 64 65+ 2011 Pew Research
  33. 33. The HOW.
  34. 34. WEBSITE
  35. 35. social mediaWEBSITE
  36. 36. Facebook social mediaWEBSITE
  37. 37. Facebook social media TwitterWEBSITE
  38. 38. Facebook social media TwitterWEBSITE Foursquare
  39. 39. Facebook social media TwitterWEBSITE Foursquare
  40. 40. Facebook social media Twitter FoursquareWEBSITE
  41. 41. Facebook social media Twitter Foursquare WEBSITEBlog
  42. 42. Facebook social media Twitter Foursquare WEBSITEBlog
  43. 43. FacebookEmail social media Twitter Foursquare WEBSITEBlog
  44. 44. FacebookEmail social media Twitter Foursquare WEBSITEBlog e-book
  45. 45. FacebookEmail social media Twitter Foursquare WEBSITEBlog e-book
  46. 46. FacebookEmail social media Twitter Foursquare WEBSITEBlog e-book
  47. 47. Listening
  48. 48. Setting up a website or blog
  49. 49. Hire a Professional. 1. Hire a Pro.
  50. 50. Creative Integrated Communications
  51. 51. photo via @levelten
  52. 52. photo via @sh1mmer
  53. 53. photo via @spullara
  54. 54. 2. Hosting photo via @steelcityhobbies
  55. 55. DreamHost
  56. 56. Slamdot DreamHost
  57. 57. Slamdot DreamHost Media Temple
  58. 58. Slamdot DreamHost Media Temple 1and1
  59. 59. Slamdot DreamHost Media Temple GoDaddy 1and1
  60. 60. Slamdot DreamHost Media Temple GoDaddy 1and1 weebly
  61. 61. Slamdot DreamHost Media Temple GoDaddy 1and1 weeblyHost Gator
  62. 62. Slamdot DreamHost Media Temple GoDaddy 1and1 weeblyHost Gator Rackspace
  63. 63. 3. Domain Name
  64. 64. http://www.thelongestdomainnameintheworldandthensomeandthensomemoreandmore.com/ 3. Domain Name
  65. 65. 3. Domain Name
  66. 66. http://a.am 3. Domain Name
  67. 67. 3 Site3. Map photo via @yandle
  68. 68. 4. Write Great Content
  69. 69. 5. Publish
  70. 70. Final Checklist
  71. 71. Final Checklist• Add Google Analytics
  72. 72. Final Checklist• Add Google Analytics• Create Contact Form
  73. 73. Final Checklist• Add Google Analytics• Create Contact Form• Link to Social Media
  74. 74. Final Checklist• Add Google Analytics• Create Contact Form• Link to Social Media• Proofread
  75. 75. What if I’m Blogging?
  76. 76. Engage
  77. 77. photo via @crowt59
  78. 78. photo via @nikonvscanon
  79. 79. Facebook.
  80. 80. 180 x 478
  81. 81. Twitter
  82. 82. Foursquare
  83. 83. Hire a Professional. Manage Social
  84. 84. Tweetdeck
  85. 85. Seesmic
  86. 86. Hootsuite
  87. 87. Hire a Professional. Email.
  88. 88. Questions?Jeremy Floyd @jfloyd

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