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Branding challenges and opportunities

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Muzamil Quadir
Muzamil Quadir
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BRANDING CHALLENGES AND OPPORTUNITIES TEAM NUMBER 6 MUZAMIL QUADIR JUNAID HASSAN IMRAN KHAN
RECENT DEVELOPMENTS  Shift from strategy to tactics  Shift from advertising to promotion  Online Shopping  Opportunities from technology  Sophisticated buyers
 Consistency: Everyone in the company has an impact on the brand  Clutter: Standing out and forming association is difficult
 Savvy Customers  Mature markets ( desktop PC’s )  Difficulty in differentiation  Short term performance orientation  New communication options  Brand proliferation
 Greater accountability  Increased cost  Media fragmentation  Increased competition
 Cost  Clutter  Fragmentation  Technology
 Globalization  Low priced competition  Brand extensions  Deregulation
Branding challenges and opportunities
Branding challenges and opportunities

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Branding challenges and opportunities

  • 1. BRANDING CHALLENGES AND OPPORTUNITIES TEAM NUMBER 6 MUZAMIL QUADIR JUNAID HASSAN IMRAN KHAN
  • 2. RECENT DEVELOPMENTS  Shift from strategy to tactics  Shift from advertising to promotion  Online Shopping  Opportunities from technology  Sophisticated buyers
  • 3.
  • 4. Consistency: Everyone in the company has an impact on the brand  Clutter: Standing out and forming association is difficult
  • 5. Savvy Customers  Mature markets ( desktop PC’s )  Difficulty in differentiation  Short term performance orientation  New communication options  Brand proliferation
  • 6. Greater accountability  Increased cost  Media fragmentation  Increased competition
  • 7. Cost  Clutter  Fragmentation  Technology
  • 8. Globalization  Low priced competition  Brand extensions  Deregulation