www.thetimes100.co.uk Intel Case Study on Innovation

1. INTEL : Using innovation to
create competitive advantage

2. • Pioneers
• Innovators
• Research and Development
• Nanotechnology
• Tick Tock Model

3. STRENGTHS WEAKNESSES
OPPORTUNITIES THREATS

4. 1. MARKET LEADER 1. LACK OF PENETRATION IN
2. MARKET FOCUSED APPROACH ULTRA MOBILE MARKET
3. TICK TOCK MODEL AND GAMING MARKET.
4. QUALITY
5. INTELLECTUAL PROPERTY
6. CSR
STRENGTHS WEAKNESSES
1. COMPETITION : AMD, TEXAS
1. GROWING DEMAND
INSTRUMENTS & NVIDIA
2. SYNERGETIC PARTNERSHIPS
OPPORTUNITIES THREATS

5. COST LEADERSHIP
SELECTIVITY AND SEQUENCING
BRAND IMAGE MARKET DIVERSIFICATION
SALES STRATEGY CUSTOMER SEGMENTATION
COST AND PROFIT STRUCTURE OBJECTIVE BASED SEGMENTATION
OPTIMIZING RESOURCE UTILIZATION

6. D E V E LO P M E N T
INTRODUCTION
GROWTH
M AT U R I T Y
PRODUCT LIFE CYCLE
DECLINE

7. PRODUCT LIFE CYCLE
INTRODUCTION
• Marketing Initiatives
• R&D - Analyze customer needs
• Effective Implementation
• Corrective action if required for further improvement
GROWTH
• Sales & Marketing find ways of selling the prod to customers
• Develop new market opportunity to sustain or accelerate growth
• Continuous improvement.
• Improve on Cash Cow products.
MATURITY
• Demand and competition at it peak : Vertical integration & Capital intensive
DECLINE
• More innovation leads to intro of new products leading to decline of the existing
products

8. THANK YOU
Group 5 : Niken, Gaurav, Ramesh, Prashant & Tariq
Group 6: Eimon, Sushma, Gaurav, Manishad, Shadul & Tarun