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Down to Earth
Social Media and Institutional Change

           Vincent de Keijzer
     Gemeentemuseum, The Hague
        ...
• ideas, proposals, projects, experiments,…
Social Mapping &
User Profiles
There is nothing more difficult to plan, more doubtful of
success, nor more dangerous to manage than the
creation of a new...
The Survey
•   Relation to new media and community projects
•   „Connectedness“: participation, attitudes, opinions
•   Co...
The Interviews
• One Hour Talks with 18 members of gM staff
• 50% women, 50% men, aged mid 20 to 60
• Departements: Curato...
• Lecturers „Personally I’m not interested”
• Lecturers „Personally I’m not interested”
• Educators „Why not….”
• Lecturers „Personally I’m not interested”
• Educators „Why not….”
• Presentors „The bigger my public - the better!”
• Lecturers „Personally I’m not interested”
• Educators „Why not….”
• Presentors „The bigger my public - the better!”
• In...
• Lecturers „Personally I’m not interested”
• Educators „Why not….”
• Presentors „The bigger my public - the better!”
• In...
gM Staff Mapping
Communication Style &
Community Orientation
   Two- way focused



                                      ...
•   Day to day practise gM
•   Develop „gemeen“ from inside to outside
•   Adress common barriers – be transparent
•   Let...
Street corner / Mark Boyle, 1969
182,5 x 182,5 x 11, 5 cm
Collection : Gemeentemuseum Den Haag
0330612
Vincent de Keijzer & Patricia Deiser, Down to Earth. Social Media and Institutional Change
Vincent de Keijzer & Patricia Deiser, Down to Earth. Social Media and Institutional Change
Vincent de Keijzer & Patricia Deiser, Down to Earth. Social Media and Institutional Change
Vincent de Keijzer & Patricia Deiser, Down to Earth. Social Media and Institutional Change
Vincent de Keijzer & Patricia Deiser, Down to Earth. Social Media and Institutional Change
Vincent de Keijzer & Patricia Deiser, Down to Earth. Social Media and Institutional Change
Vincent de Keijzer & Patricia Deiser, Down to Earth. Social Media and Institutional Change
Vincent de Keijzer & Patricia Deiser, Down to Earth. Social Media and Institutional Change
Vincent de Keijzer & Patricia Deiser, Down to Earth. Social Media and Institutional Change
Vincent de Keijzer & Patricia Deiser, Down to Earth. Social Media and Institutional Change
Vincent de Keijzer & Patricia Deiser, Down to Earth. Social Media and Institutional Change
Vincent de Keijzer & Patricia Deiser, Down to Earth. Social Media and Institutional Change
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Vincent de Keijzer & Patricia Deiser, Down to Earth. Social Media and Institutional Change

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A presentation from Museums and the Web 2009 http://www.archimuse.com/mw2009/

Abstract: The Gemeentemuseum in The Hague is a museum for contemporary art and the applied arts. “Down To Earth” presents a case study of the museum’s recent project, a five-month survey, in which various staff members were interviewed about their knowledge, level of participation, attitude and opinion regarding new social media and community centered projects. Those interviewed included directors; curators; some collections workers, including restorers; some of those involved in documentation, in education, in exhibitions, in ICT; some marketing staff and some in public relations.

The data collected was used to identify five different user types: lecturers; educators; presenters; interactors and connectors. On the basis of these types, a viable and differentiated approach to social media could be planned and put into practice. Central to this approach is a focus on the development of sustainable solutions that fit the museum and its staff. The paper shows how a rather traditional, conservative museum can create its own strategies for dealing with new media in this way.

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Transcript of "Vincent de Keijzer & Patricia Deiser, Down to Earth. Social Media and Institutional Change"

  1. 1. Down to Earth Social Media and Institutional Change Vincent de Keijzer Gemeentemuseum, The Hague Patricia Deiser Museum voor Communicatie, The Hague The Netherlands
  2. 2. • ideas, proposals, projects, experiments,…
  3. 3. Social Mapping & User Profiles
  4. 4. There is nothing more difficult to plan, more doubtful of success, nor more dangerous to manage than the creation of a new order of things .... (Niccolò Machiavelli, The Prince)
  5. 5. The Survey • Relation to new media and community projects • „Connectedness“: participation, attitudes, opinions • Cooperativeness • Ideas, fears, expectations • „Hot“ issues for discussion • Introduce platform concept • Future implementation strategies
  6. 6. The Interviews • One Hour Talks with 18 members of gM staff • 50% women, 50% men, aged mid 20 to 60 • Departements: Curatorial, Collection, Direction, Documentation, Education, Exhibitions, ICT, Marketing, PR, Restauration • Semi-structured interviews • Questionnaire, Presentation, Self research
  7. 7. • Lecturers „Personally I’m not interested”
  8. 8. • Lecturers „Personally I’m not interested” • Educators „Why not….”
  9. 9. • Lecturers „Personally I’m not interested” • Educators „Why not….” • Presentors „The bigger my public - the better!”
  10. 10. • Lecturers „Personally I’m not interested” • Educators „Why not….” • Presentors „The bigger my public - the better!” • Interactors „It’s all about peoples involvement” •
  11. 11. • Lecturers „Personally I’m not interested” • Educators „Why not….” • Presentors „The bigger my public - the better!” • Interactors „It’s all about peoples involvement” • Connectors „Let‘s open up, share, discuss!”
  12. 12. gM Staff Mapping Communication Style & Community Orientation Two- way focused Lecturers Educators Presentors Interactors Connectors One way focused New Media Technology Knowledge & Use Distant attitude, Positive attitude, basic involvement advanced involvement
  13. 13. • Day to day practise gM • Develop „gemeen“ from inside to outside • Adress common barriers – be transparent • Let staff members inform each other • Introduce „Communities of Practice“ • Make „gemeen“ part of a total gM web concept
  14. 14. Street corner / Mark Boyle, 1969 182,5 x 182,5 x 11, 5 cm Collection : Gemeentemuseum Den Haag 0330612

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