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Vincent de Keijzer & Patricia Deiser, Down to Earth. Social Media and Institutional Change
 

Vincent de Keijzer & Patricia Deiser, Down to Earth. Social Media and Institutional Change

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A presentation from Museums and the Web 2009 http://www.archimuse.com/mw2009/...

A presentation from Museums and the Web 2009 http://www.archimuse.com/mw2009/

Abstract: The Gemeentemuseum in The Hague is a museum for contemporary art and the applied arts. “Down To Earth” presents a case study of the museum’s recent project, a five-month survey, in which various staff members were interviewed about their knowledge, level of participation, attitude and opinion regarding new social media and community centered projects. Those interviewed included directors; curators; some collections workers, including restorers; some of those involved in documentation, in education, in exhibitions, in ICT; some marketing staff and some in public relations.

The data collected was used to identify five different user types: lecturers; educators; presenters; interactors and connectors. On the basis of these types, a viable and differentiated approach to social media could be planned and put into practice. Central to this approach is a focus on the development of sustainable solutions that fit the museum and its staff. The paper shows how a rather traditional, conservative museum can create its own strategies for dealing with new media in this way.

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    Vincent de Keijzer & Patricia Deiser, Down to Earth. Social Media and Institutional Change Vincent de Keijzer & Patricia Deiser, Down to Earth. Social Media and Institutional Change Presentation Transcript

    • Down to Earth Social Media and Institutional Change Vincent de Keijzer Gemeentemuseum, The Hague Patricia Deiser Museum voor Communicatie, The Hague The Netherlands
    • • ideas, proposals, projects, experiments,…
    • Social Mapping & User Profiles
    • There is nothing more difficult to plan, more doubtful of success, nor more dangerous to manage than the creation of a new order of things .... (Niccolò Machiavelli, The Prince)
    • The Survey • Relation to new media and community projects • „Connectedness“: participation, attitudes, opinions • Cooperativeness • Ideas, fears, expectations • „Hot“ issues for discussion • Introduce platform concept • Future implementation strategies
    • The Interviews • One Hour Talks with 18 members of gM staff • 50% women, 50% men, aged mid 20 to 60 • Departements: Curatorial, Collection, Direction, Documentation, Education, Exhibitions, ICT, Marketing, PR, Restauration • Semi-structured interviews • Questionnaire, Presentation, Self research
    • • Lecturers „Personally I’m not interested”
    • • Lecturers „Personally I’m not interested” • Educators „Why not….”
    • • Lecturers „Personally I’m not interested” • Educators „Why not….” • Presentors „The bigger my public - the better!”
    • • Lecturers „Personally I’m not interested” • Educators „Why not….” • Presentors „The bigger my public - the better!” • Interactors „It’s all about peoples involvement” •
    • • Lecturers „Personally I’m not interested” • Educators „Why not….” • Presentors „The bigger my public - the better!” • Interactors „It’s all about peoples involvement” • Connectors „Let‘s open up, share, discuss!”
    • gM Staff Mapping Communication Style & Community Orientation Two- way focused Lecturers Educators Presentors Interactors Connectors One way focused New Media Technology Knowledge & Use Distant attitude, Positive attitude, basic involvement advanced involvement
    • • Day to day practise gM • Develop „gemeen“ from inside to outside • Adress common barriers – be transparent • Let staff members inform each other • Introduce „Communities of Practice“ • Make „gemeen“ part of a total gM web concept
    • Street corner / Mark Boyle, 1969 182,5 x 182,5 x 11, 5 cm Collection : Gemeentemuseum Den Haag 0330612